Prescott Frontier Days Rodeo Grounds

Join Us for National Night Out 2026!
Prescott Frontier Days®, Inc. and the Prescott Chamber of Commerce are proud to host National Night Out 2026 at the historic Prescott Rodeo Grounds!

🇺🇸 We invite the entire community to come together for an evening of FREE fun, connection, and community spirit as we strengthen relationships, build trust, and celebrate public safety.

✨ What to Expect:
🚔 Meet your local law enforcement officers
🚒 Visit with firefighters and first responders
🚓 Explore police cars, fire trucks, and other emergency vehicles
👧 Fun activities for kids
🦺 Safety demonstrations
🏛️ Meet representatives from local government agencies
🏢 Connect with local businesses and community organizations
🌮🍧 Enjoy delicious food and drinks from local food trucks!

📅 Event Details
📍 Location: Prescott Rodeo Grounds
840 Rodeo Drive, Prescott, AZ
🗓️ Date: Friday, August 14, 2026
🕓 Time: 4:00 PM – 7:00 PM
💙 Our Mission:
To strengthen community partnerships, promote public safety, and bring neighbors together for an evening of learning, laughter, and camaraderie.

We hope to see you there! Bring your family, invite your neighbors, and help us make National Night Out 2026 a memorable evening for our community! 🚔💙

Grand Prize Massey Ferguson® tractor arrives at PFD

Congratulations on being selected and winning the 2025 Sowing Good Deeds TM contest. This was a banner year as we had the most entrants ever. The submission was top notch and arguably the best we have ever received.” With those words, Matt
LeCroy, North America Marketing Manager for Massey Ferguson, notified the Prescott Frontier Days®, Inc. team that they had won a 4700 series tractor in December of 2025. During the 139 th World’s Oldest Rodeo on Friday, July 3, 2026, representatives serving Massey Ferguson presented the tractor to the Prescott team during an award ceremony in the main arena. Jim Dewey Brown, General Manager of Prescott Frontier Days®, Inc, stated," We're honored to receive this recognition. Our volunteers work year-round to give back to the community that supports us. This tractor will help us maintain our facilities and continue supporting local programs long after the last bull has bucked."

The Prescott team was also recognized for how its impact reaches far beyond rodeo week during the 2025 Professional Rodeo Cowboys Association Awards Banquet in Las Vegas. Prescott’s winning nomination described how the rodeo partnered with and supported multiple local organizations, providing assistance to youth programs, veterans, schools, museums, health care organizations, food banks, and many other groups across the Prescott area.

Rodeo Grounds Manager Mike Alderete has big plans for it. The new tractor will support year-round operations to keep the Prescott arena groomed and safe for the many rodeo athletes and livestock who compete there. Alderete, who also manages arenas for other rodeos, has been a recipient of the prestigious Justin Best Footing Award for outstanding arena maintenance multiple times. Massey Ferguson is a major global brand of agricultural machinery owned by ACGO Corporation and holds a nation-wide competition to recognize rodeo committees that exemplify service, leadership, and commitment to their communities. The Prescott Frontier Days team is grateful for the opportunity to be recognized for their good deeds.

For more information, click on worldsoldestrodeo.com/we-rodeo-we-give/

Photo
courtesy/Blushing Cactus Photography

Round up the family and join us for a weekend of true ranching tradition!

From Women's and Youth Ranch Rodeos to WRCA-sanctioned competition, you'll experience ranch broncs, wild cow milking, maverick branding, sorting, great food trucks, local vendors, and nonstop Western action.

📍 Prescott Rodeo Grounds
🎟️ Admission is just $10 at the gate!

The Yavapai County Ranch Rodeo is almost here!

Get ready for three action-packed days celebrating the grit, skill, and traditions of the working cowboy. From fast-paced ranch events to family-friendly fun, this is one event you won't want to miss!

📍 Prescott Rodeo Grounds
840 Rodeo Dr. • Prescott, AZ
🗓 August 7–9

Friday, August 7
9:00 AM – Women's Ranch Rodeo
6:00 PM – Youth Ranch Rodeo

Saturday, August 8
10:00 AM – Slack
6:00 PM – WRCA Ranch Rodeo #1

Sunday, August 9 10:00 AM – WRCA Ranch Rodeo #2
Experience authentic ranch competition featuring:
Stray Gathering
Ranch Bronc Riding
Wild Cow Milking
Maverick Branding
Sorting

🎟️ Admission is just $10 at the gate or buy here: https://www.rodeoticket.com/rodeos/yavapai-county-ranch-rodeo-2026/2026/tickets

Bring the whole family and experience the excitement of ranching brought to life in the arena. Come cheer on some of the best ranch teams around as they compete in events that showcase the skills used every day on working ranches.
We'll see you at the Prescott Rodeo Grounds!

Come stop by our mercantile store and grab some of our rodeo swag. Now available year round!

Thanks to the enthusiastic support of our Prescott community, the Yavapai County Junior Rodeo Association (YCJRA) will return to the Prescott Rodeo Grounds for two rodeos:
Aug. 1 – 2 and Aug. 29 – 30.
In 2024 and 2025, the Prescott YCJRA rodeos were the largest participated rodeos by contestants and were equally popular with attendees. With a growing membership of 200 contestants so far in 2026, we anticipate the Prescott YCJRA rodeos to be bigger and better than ever!

Come to the Prescott Rodeo Grounds and cheer on the youth of the YCJRA as they compete in two free rodeos! Prescott Frontier Days®, Inc., a long-time, enthusiastic sponsor, will host the event which starts at 7:30 am at both events.

Rodeo contestants range in age from 3 -18 years old and will compete in the following events: peewee dummy roping, pole bending, barrel racing, peewee flag race, goat tying, breakaway roping, steer stopping, ribbon roping, team roping, boys’ calf roping, chute do***ng, and steer riding.
Prescott Frontier Days General Manager Jim Dewey Brown, a former student athlete and long-time youth rodeo coach, is a strong supporter of youth rodeo programs and fully supports the YCJRA. Having been a bronc rider in high school, Jim said, “this is the perfect place for kids to get a taste of rodeo,” and it’s also a “gateway for future World’s Oldest Rodeo® contestants.”

The Yavapai County Junior Rodeo mission is to provide young cowboys and cowgirls with local and affordable rodeo opportunities while promoting sportsmanship and keeping the western heritage alive in Arizona. YCJRA aims to promote a closer relationship among parents and their children and other people interested in rodeo.
YCJRA President Travis Lyons and Association State Secretary Kelcy Lyons tell us, “We are so grateful for the PFD board and their sponsorship to support our shared mission of youth rodeo for our local Yavapai cowboys and cowgirls! We would like to also thank the Prescott community for their love and support of rodeo.”

Photo courtesy of J. Tanner

Happy birthday to our newest crowned junior queen, Ellie Weeks. 🎉🥳

Rodeo is pay to play, while most sports are play to pay. If rodeo contestants are injured, they can’t pay to enter their events, and there is no insurance in rodeo. The Justin Cowboy Crisis Fund (JCCF) provides a hand up, not a handout to help these injured athletes. Thanks to your generosity, those rodeo contestants who are injured are cared for through your donations to the JCCF, collected at events like the annual Whiskey, Women, & Wine event, which is now in its 4 th year. Not only does the event sell out quickly, but with Jody Martinelli and her small volunteer crew at the helm, the amount donated has increased significantly each year. In 2026, the amount raised was $40,000 by the generous women of Prescott!

From the JCCF: The fund source was formed in 1989 when the Justin Boot Company partnered with the PRCA to establish the fund. The premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries. The fund fills the financial hard when a severe injury interferes with the careers of those who have dedicated their lives to the sport of rodeo.
The Justin Boot Company generously underwrites all administrative costs associated with managing the fund. Unique among today’s numerous charitable organizations, JCCF stands above the rest by dedicating 100% of all contributions received for
disbursement to eligible applicants. JCCF has assisted more than 1500 injured rodeo athletes and their families with more than $10 million in assistance since its inception.
Learn more about our fund and our fundraising at www.justincowboycrisisfund.org
Attendees were treated with a “meet and greet” with pro-rodeo star athletes, wine tasting, live and silent auctions, appetizers, and goodie bags. Jody and her crew want to thank those individuals who so generously offered their time and donations, as well as the local businesses who provided beautiful gifts for the auctions. Jody also extends a“special thank you to the committee and Dianne Cartee and Suzy Davidson for helping me for months before the event.”

Photo Credit: Cactus Photography

🏌️🤠 Tee Up for a Great Cause at the World’s Oldest Rodeo® Cowboy Golf Classic!
Grab your foursome and join us Friday, September 25, 2026 at Antelope Hills Golf Course for a day of golf, fun, and fundraising—all in support of the Prescott Frontier Days® Royalty Program.

⛳ 4-Person Scramble
💲 $500 per team | $125 individual

🍔 Registration includes:
• 18 Holes of Golf
• Practice Range Balls
• Lunch
• 8:00 AM Shotgun Start
The fun doesn't stop on the course! Enjoy:
🎟️ 50/50 Raffle
🎁 Swag Bags
🎉 Raffle Prizes
🔨 Live Auction
🏆 Prizes for 1st Place, Middle of the Field, and the always-popular Loser Lounge!
🤠 Bonus Challenge: Wear your cowboy hat while you play for a chance to win an extra prize!
Whether you're a seasoned golfer or just looking for a fun day on the course, your participation helps support the young women representing Prescott Frontier Days® and the traditions of the World's Oldest Rodeo®.
Gather your team and we'll see you on the green!

Contact Summer to sign up. [email protected]

In this episode of the Ride With Us podcast, host Greg Mengarelli welcomes Manuel Lucero from the Museum of Indigenous Peoples in Prescott, Arizona. Manuel shares his personal story, his Cherokee heritage, and the path that led him to become executive director of the museum. He also explains why Prescott became home for his family and how the museum continues to share Indigenous culture with the community.

https://youtu.be/V0fP06Ujemw?si=bt2eyKr4q3UtY4nX

Honoring Indigenous Heritage at the World’s Oldest Rodeo | Ride with Us In this episode of the Ride With Us podcast, host Greg Mengarelli w...