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Apparently waistlines aren't the only things that are shrinking with the proliferation of Ozempic-style drugs.

On Super Bowl Sunday, ads for junk food and dessert bump up against weight loss drugs A controversial semaglutide ad from Hims & Hers represented a “warning shot to the legacy traditional food and beverage industry,” one marketing exec said.

Here’s a great spot.

Football is for Food | Uber Eats McConaughey and McCaffrey theorize about a conspiracy deep within the heart of football. Once you see it, you can’t unsee it.Learn more about Uber Eats: http...

https://www.facebook.com/share/Jt821qoZCwLV9Ck7/?mibextid=WC7FNe

‘Agency’ is the ad industry’s latest dirty word—why creative shops are relabeling Shops turn to terms such as creative solutions and consultancies to stand out in a crowded market.

Has some of the same benefits as sponsoring a golf event.

How live music is helping B2B brands strike a new marketing chord B2B giants like Cisco and Salesforce are diversifying their marketing strategies through live music events, bringing emotion to business decision-making.

Creating videos, website and more for client Norwest Contractors. Worked with Dan Pred of Video Media on a three day shoot covering seven locations.

"Google and Meta non longer control the majority of U.S. digital add spending." (WSJ 1/4/2022)

The dynamic duo accounted for only 48.4% of the market in 2022, according to research firm Insider Intelligence, which expects that number to drop to 44.9% this year. 2022 was the first time since 2014 that the tech giants’ combined market share was below 50%.

Why? In short, marketers have more options. Google and Meta are still growing, but not as quickly as key rivals.

Amazon, by far the largest digital ad player beyond the big two, will reach 12.4% of U.S. digital ad spend in 2023, up from 11.7%, according to Insider Intelligence. For comparison, TikTok accounted for 2% of the market last year, compared to 1.4% for the combined retail media offerings of Instacart, Walmart, eBay and Etsy.

The recent entry of Netflix and Disney+ into the ad-supported streaming game could further erode the duopoly’s standing. “They bring a potentially huge number of viewers,” said Vincent Létang, executive vice president of global research at IPG investment firm Magna.

Here's an article in Forbes by Nonbox client, Mohan Nair, CEO of Emerge. He shares insights from years of experience as a chief innovation officer.

Council Post: Founders Or Flounders: How To Be The Best Innovator You Can Be The title of "founder" is not awarded. It is taken.

Cozera CEO, Abrar Ahmed, in a video shoot at Nonbox Studios. Working with the budget.