Rain Agency

means something different to everyone—and that’s what makes it powerful 🌈✨

This year, we asked our what Pride means to them and how they plan to celebrate. See how our CREW is honoring Pride together!

Pride Resources:
❤️ sfBIG Pride Event: https://sfbig.org/event/pride-2026/
🧡 Everywhere Is Q***r: https://www.everywhereisqueer.com/map
💛 Flags for Good: https://flagsforgood.com/?gad_source=1&gad_campaignid=16259440785&gbraid=0AAAAACVrgy7kxjbiv-OPFC4S0S46wF-HW&gclid=EAIaIQobChMI58Kb8O76lAMVNpHCCB0KvS7vEAAYASAAEgLKHvD_BwE
💚 The Trevor Project: https://www.thetrevorproject.org/blog/how-allies-can-support-young-lgbtq-people-during-pride-and-beyond/

ICYMI: The latest episode of The ForeCast is now available! 🎙️

Morgan Willis sits down with Doug Zanger, founder and editor-in-chief of Indie Agency News, for a candid conversation on the state of independent agencies. From scaling myths and differentiation strategies to the challenges and opportunities shaping the industry today, Doug shares valuable insights for agency leaders navigating an evolving marketing landscape.

Tune in to hear their thoughts on what sets successful indies apart—and where the future of independent agencies is headed at the links below!

Apple Podcasts: https://podcasts.apple.com/ie/podcast/doug-zanger-building-the-global-home-for-independent/id1801616458?i=1000768770945
Spotify: https://open.spotify.com/episode/5fQ4Hhx3aG9TVKmBwxlHqT?si=BnGKv9axRl2pu0z88CARfw
YouTube: https://youtu.be/m_I05PAtm6U?si=PCbhbf7UJVirw6Vp

We're excited to share that Pranav Pandit, Rain’s EVP of Digital Marketing, will be serving as a judge for the 2026 Association of National Advertisers (ANA) MarTech Mastery Awards.

The ANA MarTech Mastery Awards recognize organizations and leaders who are driving innovation and excellence in marketing technology. As the landscape continues to evolve, we're looking forward to seeing the creative, data-driven, and technology-powered work that is shaping the future of marketing.

Learn more about the awards: https://www.ana.net/content/show/id/martech-awards

We're excited to share that Rain and Shopify have been shortlisted for the 2026 Digiday Media Planning & Buying Awards in the Best First-to-Market Strategy category.

The recognition highlights our collaborative work beta testing Paramount’s Precision+ solution to deliver an efficient, first-to-market approach that helped connect Shopify with the right audiences in meaningful ways.

We're honored to be recognized alongside an outstanding group of finalists and proud of the partnership, strategy, and innovation that made this work possible.

See the full list of finalists: https://digiday.com/media/uber-advertising-the-nfl-wpp-media-and-mazda-are-among-the-finalists-of-the-2026-digiday-media-buying-and-planning-awards/

Another award-winning moment for CenterWell Senior Primary Care’s “It’s About Time” testimonial campaign! 🎉

We’re proud to share that the campaign has earned a Bronze Award in the Total Advertising Campaigns category at this year’s Aster Awards. This recognition is a testament to the power of meaningful storytelling, strategic collaboration, and a shared commitment to connecting with audiences in impactful ways.

Congratulations to our client partner CenterWell and everyone who helped bring this campaign to life!

Learn more about this year's winners: https://www.asterawards.com/winners/

The 2026 Upfronts made one thing clear: the future of media is being shaped by live events, measurable outcomes, and cross-platform audience engagement.

In her latest article, Rachel Baker, Rain’s SVP, Head of Video Investment & Partnerships, breaks down the biggest themes from this year’s presentations – from the continued dominance of live sports and events to the growing role of AI, advanced measurement, and commerce-driven media strategies.

Read the full article to learn what these trends could mean for advertisers heading into the next planning cycle: https://www.rainagency.com/insights-updates/from-live-sports-to-ai-what-defined-the-2026-upfronts/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-75&utm_content=from-live-sports-to-ai-what-defined-the-2026-upfronts-article

We’re proud to share that Rain has received two Merit Awards in this year’s Indie Agency News Top 40 Classic Awards!

🏆 CenterWell Senior Primary Care — “It’s About Time” Testimonial Campaign
🏆 Aster AI — “Life Made Easier” Campaign

These recognitions reflect the incredible collaboration between our teams and client partners, and our shared commitment to delivering brand and performance outcomes. Congratulations to everyone involved in bringing these campaigns to life!

Learn more about this year’s finalists and winners: https://indieagency.news/top-40-category-finalists/

The newest edition of Media Impact Report No. 75 is here!

In this issue:
• A recap of the 2026 Upfronts
• How AI scales bias
• A look inside linear TV’s unexpected comeback

Get the latest insights shaping the media landscape and what they mean for brands moving forward.

Download the report here: https://bit.ly/3Q6Fq44

Today is National Senior Health & Fitness Day — a demographic and vertical we are passionate about.

Wellness has become a way for people to regain a sense of control in today’s unstable world. Meanwhile, the 55+ audience has already been living the trend: prioritizing wellness through genuine rest, routine, and connection.

In fact, 90% of adults 55+ say they already practice or plan to start practicing self-care, with top behaviors including consuming media, getting better sleep, spending time with loved ones, and shopping.

At Rain, we understand how to connect with this audience in meaningful ways. Learn more about our expertise in marketing to boomers: https://www.rainagency.com/55plus/?utm_medium=organic-social&utm_source=facebook&utm_campaign=55+&utm_content=national-senior-health-and-fitness-day-2026

We’re excited to share that we have earned a Silver Award in the General-Recruitment category at the 2026 Telly Awards for GlamourGals’ “Where Our Gals At” pro bono campaign, created as part of SixDegrees.org’s Purpose, Produced initiative.

We’re incredibly proud to support purpose-driven work that creates meaningful impact, and honored to see this campaign recognized alongside so many inspiring projects. Huge congratulations to everyone involved in bringing this vision to life!

Learn more about the award here: https://www.tellyawards.com/winners/2026/social-video/general-recruitment/where-our-gals-at/362180/