Rain Agency

Today is an opportunity to learn, listen, and celebrate Indigenous peoples, cultures, and communities.

For , we’ve gathered a list of resources to help you continue learning, from educational websites and Indigenous-authored books to movies, TV shows, and social media accounts to follow.

Link to all resources: https://docs.google.com/document/d/1hMyLTphwFRazb6jn4hzd7kXpVqSK-JYU97H3s3sHZmo/edit?usp=sharing

🎯 Q4 is here, and the media marketplace is getting crowded.

In the latest article, Sheila Clough, Director of Integrated Media Investment, breaks down five key considerations for advertisers navigating one of the year's most competitive periods.

From securing inventory early and diversifying beyond traditional channels to leveraging automation, planning around premium sports content, and taking advantage of post-Christmas “Q5” opportunities, proactive planning can make all the difference.

Read the full article here: https://www.rainagency.com/insights-updates/the-q4-media-marketplace-what-advertisers-need-to-know/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=the-q4-media-marketplace-article

🏆 We’re finalists in TWO categories at the 11th Annual Shorty Awards!

Our pro bono work with GlamourGals, SixDegrees.org, and Advertising Week through the Purpose, Produced campaign has been named a finalist for Brand Partnership and Special Projects!

Now, we need your vote!

You can vote once a day in both categories through October 13. And the best part? You don't need to create a Shorty Awards account to vote.

👉 Vote for Purpose, Produced in both Brand Partnership and Special Projects here: https://shortyawards.com/11th-impact/purpose-produced

For , we're continuing our spotlight series celebrating the Hispanic and Latino leaders who have made a lasting impact on advertising.

This week, we're highlighting Hector Orcí, a pioneer who helped advance Hispanic marketing and build greater recognition for the U.S. Hispanic advertising industry.

From founding Orcí to helping establish the Association of Hispanic Advertising Agencies (AHAA), Orcí's leadership helped create a stronger foundation for Hispanic advertising and the professionals working within it.

Learn more about Hector Orcí and his impact on the industry ➡️

Meta is encouraging advertisers to diversify their creative, and the shift could have a meaningful impact on how brands approach paid social.

In a new piece from , Ankit Jadav, our Associate Director of Paid Social, is featured sharing his perspective on Meta’s evolving approach to creative diversification and what it means for advertisers.

Read the full article for insights on where creative is headed and how advertisers are adapting here: https://www.marketingbrew.com/stories/meta-ad-creative-diversification-best-practices-advertiser-approach

For Nat Jones, our Creative Director / Production Lab Director, it starts with the people.

“My favorite part of Rain culture is that Rain actually has one. I’ve worked at large agencies that try to manufacture or emulate what Rain has naturally.”

Nat says the culture at Rain comes from people genuinely caring about each other, supporting one another, celebrating great work, and creating a place where people can bring their authentic selves to work.

That culture has also helped shape Nat’s own journey at Rain. After being promoted to an in-house Director, Rain let him direct one of the biggest shoots of his career: creative work for our client partner SciPlay.

“When you work hard, put in the hours, keep learning, and the people around you see that and believe in you—that’s priceless.”

We’re grateful to have Nat on our and excited to see what he does next!

📊 No. 79 is here!

Our latest issue breaks down the key trends and opportunities shaping the Q4 media landscape, including:

• What advertisers need to know about the Q4 Media Marketplace
• How can move beyond basic personas to build a Decision Operating System
• What football season could mean for viewership and advertisers
• The Q4 Medicare advertising surge

Get the latest insights and prepare for what’s ahead in Q4.

Download the issue here: https://www.rainagency.com/insights-updates/september-2026-media-impact-report/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=mir-79-download-page

A look inside ’s Portland headquarters 🏢

In a new piece from DLR Group, our Portland HQ is featured as an example of how thoughtful workplace design can support the way teams work, connect, and collaborate.

From flexible workspaces to areas designed for creativity and connection, our headquarters was built with the Rain and our evolving ways of working in mind.

Take a look inside and read more about the strategy behind the space at the link below!

Navigating Change Together: Where Workplace Strategy Begins Workplace design starts with curiosity and conversation, revealing insights that shape people first spaces.

⏰ 5 DAYS LEFT TO APPLY!

The countdown is on! Applications for the 2026–2027 cohort close on September 30, 2026.

SheScales is a marketing advisory program powered by Rain Agency that supports female founders with up to one year of in-kind marketing resources, consulting, and strategic guidance to help them grow and scale their businesses.

Selected participants can receive tailored support across:
✨ Brand strategy
📱 Paid social
📧 Email marketing
💻 Website optimization
📺 CTV
…and more.

To be eligible, your business must:
• Be incorporated and actively generating revenue
• Have a strong direct-to-consumer offering
• Generate $100K+ USD in annual gross revenue
• Be founded or led by a woman

📅 DEADLINE: September 30, 2026

If you’ve been thinking about applying, this is your reminder to hit submit! And if you know a founder who should apply, send this their way.

👉 Apply now here: https://www.shescales.com/apply/?utm_medium=organic-social&utm_source=facebook&utm_campaign=shescales-2026&utm_content=call-for-applicants-5-days-reminder

For , we're continuing our spotlight series celebrating the Hispanic and Latino leaders who have made a lasting impact on advertising.

This week, we're highlighting Tere Zubizarreta, a trailblazer who founded Zubi in 1976 and helped shape the way brands connected with the growing U.S. Hispanic market.

Learn more about Tere Zubizarreta and her impact on advertising ➡️