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Accoreding to a study by Integrate and Demand Metric, about 71% of marketers have reallocated their budgets from digital channels to direct mail, signage, brochures, and other print channels due to the large scale digital and social platform changes over the last 6 months. .

Digital overload is real. Many are realizing it. Print and mail marketing is growing.

"Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014". - Top Hat

Anti-paper greenwashing is accelerating as inflationary pressures drive large corporations and other service providers to implement deeper cost cuts. - Two Sides, NA.

The screw press that would eventually inspire Johannes Gutenberg, was invented by the Romans during the first century and was first used to transform olives into olive oil, and grapes into wine.

Something of interest to our creative friends out there. Heck, even non creatives may appreciate this!

A Series of Meticulously Carved Panels Combine Layers of Color to Make Tugboat Printshop's 'River' Woodcut — Colossal Woodland creatures peek out from behind tree trunks, and a stream of water rushes through a dense, forested landscape in Valerie Lueth’s latest woodcut for Tugboat Printshop (previously). “River” uses four intricately carved panels layered into a composition of overlapping, vivid color. Curren...

This is one of the best things you will read all year. Perfect as we prepare for success in 2023. Any favorites? Mine was #1 regarding negative thinking creating a self-fulfilling prophecy.

Practicing and Believing These 5 Mantras Will Change Your Life Failure is part of success — so how do you overcome failure and move forward? Believing and practicing these mantras will help you find your inner strength.

Merry Christmas and Happy Holidays. May they be filled with peace and love.

Some pretty slick stuff in store for 2023.

Why using scent can save you 5% on postage in 2023 Did you know that the sense of smell is linked to the systems in the brain that evoke emotions and memory more directly than any other sensory system combined? In 2023, the USPS is offering a 5% postage discount if you integrate scent into your mail piece so you can drive additional sales and save m...

Some good info.

The Recipe For Making a Customer For Life: Personalization, Quality, and Care In this episode, hear how Tina, owner of Boite de Fleurs, overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele.