Grow Schools

We don’t need perfect, posed pics to connect, says Byron Flitsch of the enrollment marketing team—a quick shot on your phone can be just as powerful.

Your phone is enough if you capture real moments, and the quality of the moment matters way more than the quality of the photo.

Get more tips from Byron by watching the full conversation at the link! https://hubs.la/Q04jlSwB0

In this episode of Tuesday Tips, Niki Blaker breaks down schema markup—and why it's become critical for making sure families can actually find your school online.

Here's the truth: if search engines and AI tools don't understand what your school is, where it's located, and what it specializes in, you're essentially invisible to families searching right now. And with AI changing the way people search, that gap is only growing.

We explore:
- What schema markup is and why it matters more than ever in the age of AI search
- How to implement it without a developer—and tools that make it easier than you'd expect
- Which schema types to prioritize first for the biggest enrollment impact

Whether you're trying to improve your school's discoverability or just want families to find your open house before enrollment season slips by, this episode gives you a clear, actionable path forward.

When it comes to summer projects, what’s actually realistic for schools—and what’s biting off more than they can chew?

Michael Soh, Director of Construction & Development, says simple upgrades like flooring, lighting, or bathroom renovations are all doable in just a few months.

These are straightforward projects that one contractor can usually finish before summer ends. But what about bigger, more complex renovations?

They often require more planning and resources, so it’s key to know what’s feasible in your timeframe.

Get the full conversation on construction planning timelines at the link! https://hubs.la/Q04fk8PT0

“Roughly 60% of your content should show who you are," says Ashley MacQuarrie, who works directly with schools on their enrollment marketing strategy.

If every social post is an enrollment reminder, families tune out. Show your culture, your kids, your community—after all, social media is social!

To learn more about building a balanced content strategy, watch the full conversation with Ashley at the link. https://hubs.la/Q04360Qg0

Summer is the perfect time to stay top of mind for families—and here’s why: parents are still making decisions, and they need your info now, not in September.

Are you still showing up on social media while it’s quiet? Your consistent presence builds trust and keeps you front and center for those summer-bound decisions. Imagine parents seeing your updates now and already feeling confident about choosing you when school starts.

Watch the full conversation at the link: https://hubs.la/Q04c8F2Y0

On this episode of Tuesday Tips, we're sitting down with Byron Flitsch from the enrollment marketing team to break down the art of storytelling in school marketing—how to move beyond promotion and start creating narratives that actually move families to choose your school.

We'll cover:

👉 The real difference between branding and storytelling (and why both matter)
👉 What families are actually looking for when they visit your website or social media
👉 How to adapt your storytelling for short-form, fast-moving social media