AskNicely

Customer satisfaction doesn't need a 20-question survey, it needs one clear signal.

The 5-star survey does exactly that. Customers rate their experience from 1 to 5, you get a fast read on where you stand, and with a one question follow-up you know exactly where to focus next.

We've put together a free template: ready-to-use questions, an intro and thank you message, the rating scale, and the formula to calculate your average score.

Copy, paste, send.

https://hubs.li/Q04xllZ10

Most CX teams don’t have a data problem. They have an action problem.
A new Forbes piece maps the evolution of customer experience across five phases, from the Survey Era to an emerging Agentic Era.

The interesting bit? Most organisations are still stuck in Phase Two: collecting more signals across more channels, while the data remains fragmented and the actions remain slow.

The next step is connecting feedback to the people who can actually do something about it, in time to change the outcome.

A worthwhile read for anyone thinking about where CX goes next:

The Five Phases Of Customer Experience Maturity — And Why Most Companies Are Stuck In Phase Two Customer experience (CX) management is rapidly evolving through five distinct phases. The initial "Survey Era" provided limited actionable insights, leading to the "Omnichannel Signal Era" where data remained siloed despite multi-channel collection. We are now in the "Connected Intelligence Era," us...

Big Blue Bug Solutions wanted to double in size in five years without losing the trust that built their reputation across New England. Manual surveys couldn't scale, but AskNicely could. Now they're at an 80 average NPS, with detractors getting a direct call within 24 hours. Growth without losing the personal touch ✨ Learn more: https://hubs.li/Q04wT8Mc0

LLMs now read your reviews before recommending your business. ChatGPT, Gemini, and Claude are answering "who's a good roofer near me" using the same review data that used to just sway a human scrolling Google.

Brian Fravel, VP of Marketing at AskNicely (and former CMO of a 25-branch home services company), broke down what that means in a recent webinar: why a mismatched business name across listings hurts more than it used to, how a one-star review turned into a same-day mailbox repair and a five-star update, and what happens when review data sits next to NPS and CSAT scores in one place.

Get the scoop here: https://hubs.li/Q04wT8kt0

CX improvements sound nice, but here's what they're worth in dollars.

Our ROI calculator models the revenue impact of improving your NPS or CSAT, using your actual revenue and customer numbers against industry benchmarks.

Plug in your numbers → https://hubs.li/Q04wcftq0

Reminder! Upcoming webinar you don't want to miss.

Your reviews are a valuable source of customer feedback, but are they part of the bigger picture?

Join our “Mind the (review) gap” webinar to learn how to connect review data with your wider feedback program and turn it into action.

📅 Sept 1 — Americas/Europe - https://hubs.li/Q04vl6jP0

📅 Sept 2 — ANZ - https://hubs.li/Q04vl5qK0

Welcome! You are invited to join a webinar: Mind the (review) gap: how to get a truly complete picture of customer feedback (Americas & Europe). After registering, you will receive a confirmation email about joining the webinar. Online review data is an essential part of a customer feedback program. But it’s often left out in data analysis, planning, and service delivery. That’s leaving a huge gap in your ability to serve customers and grow your business. Learn how to get truly complete customer insights by bringing cus...

Your reviews are telling you what customers think. But are you actually listening to all of them?

Join us for "Mind the (review) gap: how to get a truly complete picture of customer feedback” to learn how to bring review data together with your wider feedback program, so you can spot trends, improve service, and strengthen your reputation.

📅 Americas/Europe: Sept 1, 10 AM PT - https://hubs.li/Q04vl84S0

📅 ANZ: Sept 2, 11 AM NZT - https://hubs.li/Q04vl3Fl0

Same session, two time zones. Register for whichever works best.

Our free list question survey template gives you ready-to-use questions to identify key areas for improvement, from communication and knowledge to timeliness and enthusiasm. Copy, paste, and start collecting more actionable feedback. Download the free template: https://hubs.li/Q04vl6hJ0

What happens when customer feedback becomes part of the everyday workflow?

For McGrath Estate Agents, combining AskNicely + PropertyMe helped them turn real-time feedback into more reviews, better team recognition, and faster action.

See how they did it: https://hubs.li/Q04vddnV0

This week, AskNicely heads to The Huge Convention in Orlando. Find us at booth #220 from August 26-28.

The Huge Convention brings together home services businesses across powerwashing, holiday lighting, and beyond. If you're running a multi-location service business and customer feedback isn't turning into referrals, reviews, and repeat bookings, come talk to us.

We'll be showing how AskNicely turns every job into a signal: NPS scores that flag at-risk accounts before they churn, automated review requests that fill your Google and pages, and closed-loop feedback that gets the right person following up fast.

See you in Orlando.