Transformation Through Conversations

South Florida leaders, I’m thrilled to announce 𝗔𝗯𝗯𝘆 𝗟𝗶𝗻𝗱𝗲𝗻𝗯𝗲𝗿𝗴, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 of 𝗰𝗮𝗮, as the 𝗖𝗘𝗢 𝗣𝗮𝗻𝗲𝗹 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿 for 𝗟𝗜𝗩𝗘𝟮𝗟𝗘𝗔𝗗 𝗙𝘁 𝗟𝗮𝘂𝗱𝗲𝗿𝗱𝗮𝗹𝗲 𝟮𝟬𝟮𝟲 — and to officially welcome 𝗰𝗮𝗮 as our 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿.

Abby is a founder-led CEO and national business strategist who built caa, a media and intelligence platform now spanning 18 U.S. regions. Through the Invest: reports, leadership summits, and executive forums, she has convened thousands of CEOs, investors, and public‑sector leaders, and moderated conversations with governors, mayors, and top executives shaping regional economies across the country.

Her ability to draw out truth, depth, and clarity from leaders makes her the perfect guide for this year’s CEO Panel:

𝗖𝗵𝗮𝗻𝗴𝗲 𝗜𝘀 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗙𝗶𝗿𝘀𝘁
A candid conversation with successful CEOs about the personal growth, health, and leadership evolution required to drive meaningful organizational and societal change.

This is the conversation leaders are craving: honest, unpolished, and rooted in the real inner work required to lead change at scale.

Join us on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴𝘁𝗵 at the 𝗔𝗹𝗮𝗻 𝗕. 𝗟𝗲𝘃𝗮𝗻 | 𝗡𝗦𝗨 𝗕𝗿𝗼𝘄𝗮𝗿𝗱 𝗖𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 for a transformational day of leadership growth, connection, and action.

If you’re committed to elevating your leadership and developing the leaders around you, this room will change you.

𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 + 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀:
👉 www.live2leadfl.com

Together with 𝗔𝗯𝗯𝘆 and 𝗰𝗮𝗮, we’re amplifying the conversations that will shape the next chapter of leadership in South Florida. Let’s build it.

South Florida leaders, I’m thrilled to announce 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀 (𝗖𝗔𝗔) as the 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 for 𝗟𝗜𝗩𝗘𝟮𝗟𝗘𝗔𝗗 𝗙𝘁 𝗟𝗮𝘂𝗱𝗲𝗿𝗱𝗮𝗹𝗲 𝟮𝟬𝟮𝟲.

CAA is one of the most respected media and intelligence platforms in the country—now spanning 18 U.S. regions. Through their 𝗜𝗻𝘃𝗲𝘀𝘁: reports, leadership summits, and executive forums, they have convened thousands of CEOs, investors, and public‑sector leaders, and moderated conversations with governors, mayors, and top executives shaping regional economies nationwide. Their work elevates the voices and insights that move communities forward, and we’re honored to partner with them.

On October 28th, we gather at the 𝗔𝗹𝗮𝗻 𝗕. 𝗟𝗲𝘃𝗮𝗻 | 𝗡𝗦𝗨 𝗕𝗿𝗼𝘄𝗮𝗿𝗱 𝗖𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 for a transformational day of leadership growth, connection, and action.

If you’re committed to leading change in your organization and across South Florida, this is your room.

𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 + 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀:
👉 www.live2leadfl.com

Together with 𝗖𝗔𝗔, we’re amplifying the conversations that will shape the next chapter of leadership in our region. Let’s build it.

This week, a sales leader in one of our programs shared something that genuinely moved me. After walking through the Sales DISC and mapping his team’s natural selling styles, he said:

“I finally understand why my reps respond the way they do. I’ve been communicating in a way that made sense to me… not to them.”

That level of honesty is rare. And I’m grateful he trusted me with it.

What he saw was eye‑opening:

-His top producers are fast, visual, charismatic, and wired for action

- His communication was long, data-heavy (Excel and all), and slowing them down

- Campaigns that were clear at the leadership level became confusing in the field

- Reps weren’t resisting — they were overwhelmed

And when salespeople are overwhelmed, clients feel it too.

The moment he saw his team map, everything shifted.
He became curious, to learn how to lead with impact and communicate with clarity for his team.

That’s the power of understanding how your people are wired to sell.

I’m grateful for leaders who are willing to look inward, adjust, and elevate the people they serve. It’s one of the most courageous things a leader can do.

If you’re a Sales Leader who wants to strengthen how your team communicates, sells, and executes — this work changes everything.

I’m deeply grateful for leaders who show up ready to stretch their thinking — and even more grateful when they share the impact so openly.

After participating in 𝘁𝗵𝗲 𝗕❒X 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, one of our manufacturing leaders shared this powerful reflection:

“Our leadership team recently participated in the B❒X Experience with Ana Sasmiresan. The most impactful part of the workshop for me was the interactive brainstorming session. It really helped me see how to apply creative thinking to our team's current projects. I’m encouraged to lead conversations that challenge assumptions, encourage curiosity, and push us beyond routine problem‑solving. This Experience was refreshing and eye‑opening. I enjoyed how it pushed me to think differently and lead with more creativity and intention. It was engaging, practical, and absolutely worth recommending to anyone looking to boost creativity and collaboration.”

This is why I love this work.

When leaders in fast‑paced, high‑pressure environments — like manufacturing — pause long enough to examine their mindset, challenge old patterns, and step into new ways of thinking, everything shifts.

Teams collaborate differently.
Problems get solved faster.
Innovation becomes accessible, not intimidating.
And leaders rediscover the creativity they didn’t realize they’d boxed in.

To this leader and the entire team: thank you for your openness, your energy, and your willingness to 𝘁𝗵𝗶𝗻𝗸 𝗯𝗶𝗴𝗴𝗲𝗿 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Your courage to explore new perspectives is what drives real transformation.

If your team is ready for clearer thinking, stronger collaboration, and a fresh spark of creativity… bring the B❒X Experience to your next team event, retreat, or leadership development program.

Let’s grow the mindset that grows the results.

What could be possible for your team when they learn to think beyond the B❒X?

❒Xexperience

𝗟𝗜𝗩𝗘𝟮𝗟𝗘𝗔𝗗 𝗙𝘁 𝗟𝗮𝘂𝗱𝗲𝗿𝗱𝗮𝗹𝗲 𝗬𝗼𝘂𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗧𝗿𝗮𝗰𝗸 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁

Introducing: 𝗘𝗳𝗿𝗮𝗶𝗺 𝗔. 𝗦𝗶𝗹𝘃𝗮 & 𝗥𝗼𝗹𝗮𝗻𝗱𝗼 𝗝𝘂𝘀𝘁𝗶𝗻𝗶𝗮𝗻𝗼 𝗝𝗿.
Chick‑fil‑A Owners/Operators • Broward County, FL

South Florida’s next generation of leaders is about to experience something extraordinary.

At 𝗟𝗜𝗩𝗘𝟮𝗟𝗘𝗔𝗗 𝗙𝘁 𝗟𝗮𝘂𝗱𝗲𝗿𝗱𝗮𝗹𝗲 𝟮𝟬𝟮𝟲, our 𝗬𝗼𝘂𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗧𝗿𝗮𝗰𝗸 will feature a transformational segment designed to ignite courage, clarity, and entrepreneurial vision in high school students:
𝗧𝗵𝗲 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗼𝗳 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄:
𝗧𝗮𝗸𝗲 𝗮 𝗦𝗲𝗮𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗕𝗹𝘂𝗲 𝗖𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗖𝗵𝗶𝗰𝗸‑𝗳𝗶𝗹‑𝗔 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀

Students will hear directly from Chick‑fil‑A Operators Efraim A. Silva and Rolando Justiniano Jr. as they share the real stories behind their entrepreneurial journeys — how they started, what shaped them, and the leadership principles they live by.

Then the spotlight shifts to the students. They’ll take a seat on the Blue Couch to share their own dreams while Efraim and Rolando ask thoughtful, future‑shaping questions that spark courage and possibility.

This isn’t a panel — it’s a live mentorship moment where young leaders are seen, heard, and inspired by leaders who once sat exactly where they sit now.

📍 𝗟𝗜𝗩𝗘𝟮𝗟𝗘𝗔𝗗 𝗙𝘁 𝗟𝗮𝘂𝗱𝗲𝗿𝗱𝗮𝗹𝗲 𝟮𝟬𝟮𝟲
𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴𝘁𝗵, 𝟮𝟬𝟮𝟲
𝗔𝗹𝗮𝗻 𝗕. 𝗟𝗲𝘃𝗮𝗻 𝗡𝗦𝗨 𝗖𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

🎟 R𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀:
www.live2leadfl.com

🎁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿 𝗮 𝗦𝘁𝘂𝗱𝗲𝗻𝘁:
Give a high school student the opportunity to attend LIVE2LEAD and experience this life‑changing leadership moment. Sponsorship options are available at the link above.

FRIENDS OF LIVE2LEAD SPONSOR ANNOUNCEMENT

Welcoming 𝗥𝗝𝗙𝗙 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 — Empowering Entrepreneurs with Financial Clarity

I’m thrilled to introduce a brand‑new sponsorship category at LIVE2LEAD Fort Lauderdale: Friends of LIVE2LEAD — created specifically for growing entrepreneurs who want to elevate their leadership, expand their visibility, and connect with a thriving business community.

Today, we proudly welcome RJFF Consulting, led by 𝗖𝗶𝗻𝗱𝘆 𝗥𝗼𝗹𝗱𝗮𝗻 𝗝𝗮𝗿𝗮𝗺𝗶𝗹𝗹𝗼, as our newest Friend of LIVE2LEAD.

RJFF Consulting specializes in Accounting and Business Solutions that every entrepreneur needs to scale with confidence. Cindy and her team empower entrepreneurs with financial control, optimization, and peace of mind — the kind of foundation that allows leaders to grow boldly and sustainably.

Their commitment to supporting small businesses and emerging leaders aligns beautifully with the heart of LIVE2LEAD: equipping people to lead themselves well so they can lead others even better.

We’re honored to have RJFF Consulting in the room with us this year.

Join us on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴, 𝟮𝟬𝟮𝟲, 8 am to 3 pm, at 𝗔𝗹𝗮𝗻 𝗕. 𝗟𝗲𝘃𝗮𝗻 𝗡𝗦𝗨 𝗖𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

Whether you’re ready to register, explore sponsorship, or step into the room where South Florida’s leaders gather to grow — you’ll find everything at:
👉 𝘄𝘄𝘄.𝗹𝗶𝘃𝗲𝟮𝗹𝗲𝗮𝗱𝗳𝗹.𝗰𝗼𝗺

Let’s build something extraordinary together.

When a seasoned Organizational Development leader—someone who knows what great leadership work looks like—shares powerful feedback about our Leadership DISC Workshop, it means the world.

Because it reinforces something I wish more companies understood:

Elevating your leaders doesn’t have to be complicated, lengthy, or overwhelming.

When you assess behavior with the Maxwell DISC Assessment, coach leaders 1:1, and train them together as a team, the impact shows up immediately.

This participant’s testimonial is a reminder that when leaders gain clarity about themselves and each other, communication shifts, collaboration strengthens, and performance rises—fast.

If you’re ready to take your team to the next level without adding complexity or months of delay, Transformation Through Conversations is here to partner with you.

𝗕𝗜𝗚 𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧: LIVE2LEAD Fort Lauderdale Welcomes Tara Lordi!

I am thrilled to announce our next featured speaker for the 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗧𝗿𝗮𝗰𝗸 at LIVE2LEAD Fort Lauderdale 2026 — a CEO who is transforming an entire industry and redefining what leadership looks like in the world of environmental innovation:

𝗧𝗮𝗿𝗮 𝗟𝗼𝗿𝗱𝗶
CEO, Weedoo Greenboat, Inc.
Award‑Winning Leader in Environmental Manufacturing

Tara Lordi leads Weedoo Greenboat, Inc., a Florida‑based manufacturer of specialized workboats used by municipalities, contractors, and environmental agencies in 14 countries to keep waterways clean, safe, and navigable. Under her leadership, Weedoo has become a recognized force in purpose‑driven manufacturing — earning:

• SFMA Manufacturer of the Year (2025)
• Florida Sterling Silver Award (2026)
• GrowFL “Florida Companies to Watch” Honoree

Tara also serves as Vice Chairwoman of GrowFL, championing the growth of second‑stage companies across the state.

A woman leading boldly in a traditionally male‑dominated industry, Tara brings a rare blend of executive perspective and real shop‑floor experience. She speaks with candor, clarity, and conviction about what it means to build high‑performing teams, innovate with purpose, and create opportunity for women in industry.

This year’s theme, Leading Change, comes alive through Tara’s keynote: 𝗧𝗵𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 𝗼𝗳 𝗖𝗵𝗮𝗻𝗴𝗲

Tara's message is practical, energizing, and grounded in the belief that great leadership shows up in how we serve the world around us.

LIVE2LEAD Fort Lauderdale 2026
📅 October 28, 2026
📍 Alan B. Levan | NSU Broward Center of Innovation
🎟️ www.live2leadfl.com

200+ business leaders.
70 emerging student leaders.
One transformational day.

We are honored to welcome Tara Lordi to the LIVE2LEAD stage — a visionary CEO, a builder at heart, and a leader whose work is making a global impact.