Common thread pgh
📖 Helping brands tell their story online without the stress.
🗒️ social media management, content strategy, and community building
📍 based in Pittsburgh.
04/07/2026
Tuesday Views 📱☕️🍓💬🗒️
Lots of new and exciting things coming up so I'm just taking in the slower days and really defining what Common Thread is going to become.
BIG 👏 THINGS 👏 COMING 👏
03/20/2026
The "Content Strategy" is my FAVORITE part of the process! It's where all of the ideas come together and the vision for where you want to go starts.
It might sound like A LOT but take away the BS, it's just a conversation that puts your goals to paper and let's me get to work to help you reach those.
Here's how it works 👇
1️⃣ Understanding your business
We talk about your goals, your audience, and what's actually working (or not working) right now. It's a conversation to see if this is something I can actually help with and what you're actually willing to put into a strategy.
2️⃣ Auditing your current presence
I look at what you've been posting, what's getting engagement, and where the gaps are. Sometimes you're closer than you think. Sometimes we need to shift direction.
3️⃣ Building your plan
I create a content calendar tailored to YOUR business. It's not a template. It's not a generic plan. A strategy that fits your capacity, your brand, and your goals.
4️⃣ Telling you exactly what I need
I don't just hand you a plan and disappear. I give you specific instructions: "I need a photo of your workspace," "Can you record a 15-second video of your process?" You create the raw content and I turn it into the posts from our content plan.
The goal is to really work together and strategically start showing up consistently with content that actually moves your business forward.
If you're ready to stop winging it and start strategizing, DM me and let's talk! 🤍
Chelsie
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Pittsburgh, PA
15219