BlueFire Strategy

Strategy session with the City of Scottsdale Tourism, McDowell Sonoran Conservancy and cycling consultants in the community. Stay tuned for an evolved cycling event that boosts the city of Scottsdale as a cycling location nationally and helps continue the great work of the Conservancy.

The rise of audio as an increasingly important element of branding - thank you Alexa, your modern vehicle and a host of brands like James Bond 007 that use music to represent them. MasterCard is digging in with a "Sonic 10-layer" branding effort. https://youtu.be/VbM4F9YQEpw

Clarifying who your buyers are, their behaviors and how to build content for where they are in their journey is the secret sauce!

Digital marketing is any kind of marketing that happens on a digital platform. Inbound marketing is the art of relating your content to your audience. The combination of the two yields great results.

Helping Brands communicate their purpose.

Excellent example of co-banding and truly living local - and the beer is fantastic too!

North High Brewing makes Cover Crop beer for Ohio Farm Bureau's 100th anniversary Cover Crop is a blonde ale made with all Ohio ingredients.

In an Internet Minute.....

Start off 2018 making sure your employees know the ideal customer for business growth.

Fueling Powerful Brands – Building an Avatar | Bluefire Strategy Defining Your Customer Avatar…do you and your employees really know the ideal customer for your brand? The customer who can become the ideal client? The exercise is very important to getting the right client mix and building the right marketing strategy. It isn’t difficult, but...

Really proud of the work done this month with a client on Ingredient Branding - a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s corresponding success. But why does it work? For this company we needed a significant way to identify all the technology and research that goes into the products they touch.

How Millenials Live, Work and Play - 4 Part Series. As millennials become a larger segment of the workforce, grow in affluence and start forming their own families, the myths about their generation begin to peel away. What are their true preferences...CBRE Research shares these insights.

How Millenials Live, Work and Play - 4 Part Series. As millennials become a larger segment of the workforce, grow in affluence and start forming their own families, the myths about their generation begin to peel away. What are their true preferences...CBRE Research shares these insights.