Highly Intuitive Technician Training

Descriptions Sell.

I was reading a breakfast menu this morning and it hit me.

Nobody writes:

“French toast - $14.79”

Instead they write:

“Thick-cut, custard-dipped, griddled challah bread topped with almond butter crème anglaise, caramelized bananas, fresh blueberries, lemon whipped cream, honey roasted almonds…”

Same food.

Different value.

Most technicians make the same mistake on estimates.

They write:

❌ Change outlet

Instead, write:

✅ Remove and replace one white decorative duplex receptacle with a white standard-size unbreakable wall plate. Verify proper operation and secure all connections.

Or:

❌ Install surge protector

✅ Supply and install a whole-home surge protection device designed to help protect sensitive electronics and appliances from damaging voltage spikes and power fluctuations.

Or:

❌ Replace water heater

✅ Remove existing water heater and install a new high-efficiency water heating system complete with all necessary fittings, safety devices, startup, testing, and disposal of old equipment.

The funny thing is the work didn’t change.

The value didn’t change.

Only the description changed.

When customers compare estimates, they’re often comparing words before they’re comparing prices.

One estimate says “change outlet.”

The other paints a picture of exactly what they’re getting.

Details create confidence.
Confidence creates value.
Value creates sales.

Stop writing estimates like a grocery list.
Start writing them like a menu. 🍳💰

How do you speak when talking to customers?

Is it with passion? Are they moved by what you’re telling them? Maybe they don’t hear you because you sound like you’re reading from a book? Maybe?

Use your tonality and body language to express how serious something is or how strongly you feel.

Excitement sells but passion makes people remember.

Want to know one of the easiest ways to get more calls from Google?

Get pictures in your reviews.

People don’t just read reviews anymore. They look for proof.

A smiling customer. A happy technician. A job well done.

Pictures build trust faster than words ever will.

This review is great, but the picture is what makes it real. It shows real people, real customers, and a real experience.

If you’re not asking for a photo when collecting Google reviews, you’re leaving credibility on the table.

Every review tells a story. A picture helps people believe it.

Madison is at it again! Being able to serve more companies has always been a dream come true.

Finding another person who thinks alike and is just as motivated as helping the trades as me is a blessing.

What city will we end up in next?

Final day of training with an amazing company!

Headed to another city to give more people the HITT they need! We will be in a city near you soon!