Tempest

Earlier this week, Tempest team members from across the U.S., Canada and the U.K. gathered in Philadelphia for our annual Team Day — a full day of big-picture updates, hands-on collaboration, and a little friendly competition for good measure.

We kicked off the day with an overview of where we've been, where we're heading, and the exciting products and services currently in development, before taking a moment to recognize the colleagues who bring our core values to life every day. We then split into groups to imagine the destination marketing industry in 2035, followed with team dinners, a few rounds of friendly competition, and the kind of conversations that only happen when you're all in the same room. 🏆🔮🎱🤝

We are grateful for moments like these and already looking forward to bringing the team together again at Tourism Academy in Jacksonville in just a few weeks!

Destination professionals wear many hats — marketer, advocate, strategist, community builder.

Today, on , we join Destinations International in celebrating 𝙮𝙤𝙪.

At Tempest, our mission is simple: help destination organizations grow and positively impact their communities. We do that by building tools and strategies that make your work easier and more effective — from immersive websites to flexible CRM solutions and data-driven marketing programs.

We’re especially proud to support initiatives like The Destination Effect, which shines a light on the real human impact of destination organizations beyond traditional metrics.

Your work strengthens communities. We’re honored to support it.

Learn more about how destination professionals support and enrich their communities ➡️ thedestinationeffect.com/stories

❄️ As the year winds down, we’re filled with gratitude for the partnerships, progress, and shared purpose that defined 2025.

Thank you for the work you do, the communities you serve, and the trust you place in us.

From all of us at Tempest: Happy Holidays and cheers to what’s ahead! 🥂🎁

Tempest's Q3 2025 Destination Website Performance analysis is live! We reviewed data from nearly 80 destination websites to understand where traffic is coming from, how engagement is shifting, and what it means for DMOs heading into 2026.

A few takeaways:

✅ Organic traffic continues to lead with a 72% engagement rate
📉 Just 39% of sites saw YoY organic growth in Q3
🤖 LLMs now drive 0.30% of all sessions (up from 0.19% in Q2)
💻 94% of that traffic came from ChatGPT; Perplexity accounted for just 3%

📊 Read more → https://www.tempest.im/blog/q3-2025-destination-website-performance/

Our new website is LIVE with itineraries, restaurant recommendations, local events, and plenty of travel inspo. ✨ Come on over to visitop.com & check out what’s new! 💻

✨ 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐢𝐃𝐒𝐒 𝐒𝐚𝐥𝐞𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. ✨

One of the most significant updates in iDSS history, the redesigned Sales experience was shaped by feedback from destination professionals to help Sales and Services teams work more efficiently. With streamlined workflows, a more intuitive interface, and quicker access to the data that matters, it’s built to support stronger relationships and better results.

ℹ️ Learn more on our blog ➡️ https://www.tempest.im/blog/new-idss-sales-experience/

📅 Join us Tuesday, November 11 for a live walkthrough at 11:00 AM ET ➡️ https://us02web.zoom.us/webinar/register/WN_omjCFrCZQf-nhIhMg0ZQUQ #/registration

🚨 𝐓𝐎𝐔𝐑𝐈𝐒𝐌 𝐀𝐂𝐀𝐃𝐄𝐌𝐘 𝐑𝐄𝐆𝐈𝐒𝐓𝐑𝐀𝐓𝐈𝐎𝐍 𝐍𝐎𝐖 𝐎𝐏𝐄𝐍 🚨

After our largest conference yet in 2025, we're keeping the momentum going and heading to sunny Jacksonville, Florida, for Tourism Academy 2026. Join us May 12–15 at the Hyatt Regency Jacksonville Riverfront for a week of learning, collaboration, and connection with destination marketing leaders from across North America.

Register before January 31 to save $100 per registration with Early Bird discounts.

Register now ➡️ https://tempest-attend.idss.com/tourism-academy-2026
More conference info ➡️ TourismAcademy.com

🔎 In Q1 2025, organic search still drove 52% of DMO website traffic — but growth is slowing. AI Mode, AI Overviews and LLMs are reshaping how travelers discover destination information and inspiration.

See what’s changing and how to adapt ➡️ https://www.tempest.im/blog/destination-website-performance-q1-2025/

What. A. Week. 🙌🎸⚾️🎤🍻🕺

Thank you to everyone who joined us in Minneapolis last week for . In total, we welcomed 278 delegates from 95 unique destinations, making this year's conference our largest 𝙚𝙫𝙚𝙧! 🎉

We hope you enjoyed the sessions, networking (both with and without puppies), and special events throughout the week. Special thanks to Meet Minneapolis for welcoming us to their beautiful destination and for being excellent hosts. 💜

Thanks to our brilliant speakers and to all of our amazing sponsors, without whom Tourism Academy would not be possible: Ripe Booking Solutions, Huddle Up Group, SnapSea, Tourism Economics, Nelson Ink, True Omni, FourthIdea, Azira, Cvent, Threshold 360, SKYNAV, and Tiki.

𝐒𝐀𝐕𝐄 𝐓𝐇𝐄 𝐃𝐀𝐓𝐄: kicks off May 12, 2026, in sunny Jacksonville, Florida! 🏖️☀️⛳️