OpenX

Yesterday our team took Omnicom Media Group ANZ partners on a sustainability kayaking tour and cleanup on the Sydney Harbour. Every little bit counts! Our teams holding up the rubbish they collected.

The OpenX team collaborating at CES with Nimbus Ads! If you're there look out for Brian Chisholm, Callie Askenas, Mike Chowla, and others!

Thank you for recognizing our efforts and honoring us with the award for Sustainability Best Practice - Adtech Services based on our ambitious strategy for a path to Net Zero. We’re thrilled to be recognized as the first advertising exchange to be carbon neutral certified and proud to have reduced our carbon emissions by over 90%.

Brands, publishers and partners become more sustainable by working with OpenX. Join us as we forge a path to a more sustainable future. We’ve set our sights on even higher goals — and will continue to set the highest standards in the ad industry and demonstrate that substantial, positive climate impacts are achievable. http://bit.ly/3V2r2at

Bespoke solutions speak directly to your goals and requirements — and OpenX is building them for clients of all sizes every day. Our expert team understands the needs of buyers and builds successful approaches after close consultations. Find a better partnership: https://lnkd.in/gAJCyyEq

Exciting news: OpenX is a proud winner of the Best Application of ESG category in The Wires 2022 Global Awards! Congrats to all our fellow winners and nominees.

This brand-new category recognizes the best campaigns and case studies illustrating the principles of environmental, social and corporate governance (ESG).

OpenX is committed to reducing our carbon footprint, improving diversity and inclusion, and everything in between that ESG stands for. Read more: https://www.exchangewire.com/blog/2022/11/11/quantcast-leads-the-wires-awards-2022/

The typical online campaign is estimated to emit 5.4 tonnes of carbon dioxide. Brands are working to improve this output, but are the efforts enough

Read the new report from ExchangeWire and OpenX, which uncovers what brands, agencies and publishers need to become : https://www.exchangewire.com/ewr-reports/advancing-advertising-sustainability-in-europe/

Want your video ads to stand out? Stream high-quality video, and target your audiences across premium content partners. You won’t regret it, and your audience won’t forget it. Learn how: https://lnkd.in/gqhQsR2E

The impact of on and the environment is significant, but there is a way forward. We’re tackling this global problem with a real and actionable path — and our new eBook on sustainability has everything you need to join us.

Learn more about our journey and offerings:
https://blog.openx.com/sustainability-ebook/

First-party media buying at a global scale. We’re excited to share that OpenX and Permutive have partnered to enable marketers to target global audiences accurately and at scale without third-party cookies.

“Across the expanse of the open web, where media is highly fragmented, finding and engaging audiences in a privacy-friendly manner is both the challenge and imperative of digital marketing,” said John Gentry, chief executive officer of OpenX. “Joining forces with Permutive allows us to unlock unique value for buyers and publishers through precision targeting that is safe and secure.”

Read the full story: https://blog.openx.com/permutive-first-party-data-media-buying/

We've heard buyers loud and clear. Our innovative technology provides differentiated value, control over programmatic spend, and quality placements to focused audiences. OpenX's Matt Sattel shares the ways we're listening to buyers, capitalizing on , and building bespoke solutions. Read more: https://blog.openx.com/delivering-data-and-deals/