PartnerBoost

We’ve partnered with Iconically to make it easier than ever to find, evaluate, and activate Amazon creators!

Brands can now access Iconically’s network of 20K+ top-performing Amazon creators directly within the PartnerBoost platform.

Through Iconic Discovery, brands can proactively recruit creators, while Iconic Auction allows creators to apply to brand campaigns.

The integration also brings Iconically’s performance insights into the PartnerBoost workflow, including GMV, clicks, sales, ROI, and creator ratings. With this data now alongside other partnership activity, brands can more easily evaluate opportunities, monitor performance, and manage all brand partnerships in one place.

Head to Publisher Discovery and search for “Iconically - Amazon Influencer Network” to get started.

We’re excited to introduce the PartnerBoost Agency Certification.

We created the program to give agency teams a greater understanding of PartnerBoost and the tools they can use to support affiliate programs for Amazon and Walmart sellers.

The self-paced training covers everything from onboarding and publisher recruitment to campaign management, reporting, payments, and program growth.

Agencies can complete the training and assessment to become PartnerBoost Certified, with additional tiers available as they continue to build their expertise.

Learn more about certification benefits and start the program at https://www.partnerboost.com/agency-certification/

Thank you to Yicai Global for covering this year’s EVOLVE Summit in Shenzhen.

As the international arm of Yicai, one of China’s leading financial media organizations, Yicai Global brings Chinese business and economic news to a global audience.

Their article highlights how Chinese brands are evolving their approach to global growth by building stronger ecosystems and partnerships while adapting to how AI is changing product discovery.

The piece also includes insights from PartnerBoost Founder and CEO, Alan Gu, Shopnomix EVP of Partnerships, Mark Grimshaw, and Linkby Co-Founder & CRO, Adrian Fagerlund, who delivered keynotes at the conference, as well as leaders from Blackview, Taranis, Neakasa, SellerSprite, Tencent, and others.

Thank you to Yicai Global for covering EVOLVE and amplifying some of the conversations and ideas shared at the event!

Check out the full article here: https://www.yicaiglobal.com/news/chinese-brands-shift-to-building-overseas-ecosystems-from-buying-traffic-to-chasing-ai-visibility

That’s a wrap on the first official day of PartnerBoost’s EVOLVE Summer Summit in Shenzhen. 🎉

With more than 3,000 guests joining us at the InterContinental Hotel and thousands more tuning in via livestream, representatives from Chinese e-commerce brands checked out sponsor booths, attended thought-provoking keynote and panel sessions, and participated in hundreds of brand-partner meetings throughout the day.

Alan Gu, Founder & CEO of PartnerBoost, opened the program, followed by sessions led by top industry experts like Adrian Fagerlund, Co-Founder & CRO of Linkby, and Mark Grimshaw, EVP of Partnerships at Shopnomix. Topics ranged from the future of creator commerce to building consumer trust through premium content, and the role of AI in maximizing operational efficiency.

The day concluded with a networking Happy Hour sponsored by SmartScout, bringing VIP guests together for more conversations and connections.

We cannot wait to see what Day 2 has in store!

Last night, we kicked off the PartnerBoost EVOLVE Summer Summit in Shenzhen with a welcome dinner for our sponsors and overseas guests.

It was a great way to start the week, and we are so grateful to everyone who joined us and traveled from around the world to be here.

A special thank you to our incredible EVOLVE 2026 sponsors:
MaverickX, Shoparize, Shopnomix, intent.ly, SmartScout, Awin Global, Affinity Global, AffGlobal Media, Linkby, Future, tangoo, Webgains Global ChineseAN.com, Stratagem Agency, Skimlinks, Tried.Tested.Reviewed., Gocertify, and Advertising.tech

We are looking forward to the event officially kicking off tomorrow with visits to SKG and Edifier for our sponsors, and then keynotes, brand meetings, and networking on Thursday and Friday!

We are excited to welcome Stratagem Agency, ITPT as a first-time sponsor for next week's EVOLVE Summit in Shenzhen.

Stratagem helps brands grow in global markets through affiliate, partnership, and influencer marketing, helping them expand into the United States, Europe, and beyond.

With experience across industries including apparel, footwear, homeware, and food, Stratagem has helped brands such as Guzzini, Paul & Shark, Corneliani, Coccinelle, Banwood, Sidi, and Borbonese grow their businesses through partnerships.

We are especially looking forward to having Muzio Pesaresi and Molly O'Beirne, Co-Founders of Stratagem, with us at the summit. As a 1:1 Meeting Sponsor, they will be connecting directly with brands and partners throughout EVOLVE and sharing their experience helping brands expand internationally.

There is still time to request a meeting with Stratagem at EVOLVE. Learn more about how to attend the event at partnerboost.com.

See you next week!

It’s official! The Webgains team will be joining us later this month at the EVOLVE Summit in Shenzhen!

At last August's event, Webgains Managing Director, Alona Malinovska, spoke on a panel about how Chinese brands can successfully enter and grow across the European market. We are excited to have International Marketing Director Paul Southgate, Senior Account Manager Mei Ng, and Senior Business Development Manager Zepeng Wu attend this year to continue that conversation as more brands look to expand into Germany, the UK, and other markets across Europe.

With over 25 years of affiliate marketing experience, Webgains combines local expertise across major European markets with global reach, flexible pricing, and support from native Chinese speakers and affiliate experts.

This year, Webgains is a 1:1 Meeting Sponsor, giving brands the opportunity to connect directly with their team. They are also waiving integration fees exclusively for brands attending the summit.

If you are looking to scale your brand across Europe, be sure to connect with the Webgains team at the event!

Your brand can now work with your PartnerBoost affiliate data directly in the AI tools you already use, including ChatGPT, Claude, Trae, and WorkBuddy.

With PartnerBoost MCP, you can ask questions, pull reports, and check performance directly through AI, without having to jump back into the PartnerBoost dashboard for every quick data request. The Dashboard remains the place for deeper analysis, while MCP gives you a faster way to get the data you need day to day.

You can also create reusable AI workflows through Skills, saving common tasks like monthly GMV briefings, high-potential creator screenings, and campaign performance reports so they can be run again whenever you need them.

PartnerBoost MCP gives your team a faster way to turn everyday data questions into answers.

Not on PartnerBoost yet? Try the platform free for 7 days at partnerboost.com.