Raare Solutions LLC
Premier solutions for database loyalty and conquest campaign marketing, customer data analysis, email deployment services and CRM Consulting.
Raare Solutions specializes in driving sales and brand loyalty through its Marketing Campaign Management, Data Analytics and Business Writing practices with unique expertise in the automotive industry. It is dedicated to building bespoke, intimate and collaborative business partnerships with clients and supporting the "delight our clients through the delight of theirs." Raare Solutions Inc. is based in Lake Hopatcong, New Jersey.
05/14/2025
🎉 We’ve got exciting news to share from Team Raare!
We're proud to announce that our founder and CEO Esther Schipani Poulsen has just published a book: Second Banana: Success and Satisfaction Behind the Scenes
Now available on Amazon: https://www.amazon.com/dp/B0F237WT61
The book draws on decades of experience working behind the scenes and alongside visionary leaders, as a consultant, executive, and of course, as Raare’s “top banana.” It’s a smart, heartfelt, and humorous guide to finding professional fulfillment while supporting others’ success.
At Raare, we believe leadership isn’t just about being in the spotlight. It's also about empowering others—and knowing when to step up or step aside. This book reflects that philosophy beautifully.
👏 A special shout-out to editor and advisor Leslie Atkins, whose behind-the-scenes work helped bring this book to life—proof that every success is a team effort.
We’re inspired—and we hope you will be too.
Second Banana: success & satisfaction behind the scenes Wish your career would put you in the limelight? Think again. There are advantages to being less visible―both financial and emotional. Learn the art of being a second banana from Esther Poulsen, a woman who has made a success of leading from behind the scenes. She's built a multimillion-dolla...
03/01/2025
It was an honor to celebrate the 35th Anniversary of the Global Summit of Women in Washington DC tonight. Founder Irene Natividad was honored with the US Presidential Lifetime Achievement Award for her selfless and tireless commitment to "The Davos of Women" and women worldwide. 18 countries represented!
02/04/2025
Congratulations to the Raare Team for being ranked #5 in Best Hybrid/Remote Workplaces in America!
https://bestcompaniesgroup.com/best-companies-for-remote-workers/winners/
11/19/2024
All together again for the Raare Team annual meeting, this year we're in Nashville, TN!
07/19/2024
After finally getting a chance to watch the whole thing to make sure all was accurate, this is the video of my AI webinar with the NJ Business & Industry Association (NJBIA), C3 Workplace and Paradigm Marketing and Design.
Small piece of trivia, in the video at around minute 30, I explain AI IP concerns. I display a piece of art from the impressionist artist Leonid Afremov (afremov.com), to illustrate some of the concerns around duplicating art in the style of an existing artist. I was able to purchase the very piece that I show in this webinar from the Afremov family as a sanctioned replica from their art house.
So...If you want to learn about AI, it's about 1 hour long and packed with definitions, stories, and how it is relevant to personal and professional life. Enjoy!
https://www.youtube.com/watch?v=OViBnGIEip8
03/28/2024
The Raare Team represents as a Partner at the 2024 Adobe Summit again! Such inspiration in what is new from Adobe, and such amazing new products and services, many AI-driven, for personalized customer experiences and intelligent collaboration across teams.
Nirmal Patel, Nikunj Patel, Cindy Abruzzese, Natali Rivas, Jin Choe
01/05/2024
Celebrating Rekha Chedalavada Gibbons, former Raare Team member, for her latest speaking engagement!
Register here: https://www.eventbrite.com/e/generational-evolution-how-to-engage-with-every-age-tickets-769832809657?aff=RG
12/13/2023
CEO and Founder Esther Schipani Poulsen quoted in the December 2023 print edition of Inc. Magazine, on how to select great people for the C-Suite!
06/01/2023
CEO Esther Poulsen offers her insights on a panel about the risks of Generative AI at the NJ ISACA SECON Conference at Kean University.
05/04/2023
So delighted to be at the Global Summit of Women in Dubai, working for the economic empowerment of women. We are 950 strong from 72 nations. The largest group is from Kazakhstan!
05/03/2023
CEO Esther Poulsen is delighted to be part of the United States group at this amazing international conference!
01/16/2023
Excellent way to kick off the year! Raare Solutions LLC has been awarded Inclusive Workplace by Best Companies Group. Cheers to our CEO & President, Esther Schipani Poulsen for creating such a diverse and outstanding workplace.
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140 East Ridgewood Avenue, Suite 415
Woodcliff Lake, NJ
07652