RITTA

Some of the RITTA crew on set at a local studio capturing content for an upcoming product launch. Collaboration drives the best work. Different perspectives, fast decisions, shared energy behind the scenes.

Sharp insights and takeaways from the NY Automotive Forum 2026, where industry leaders examined the evolution of OEM + dealer partnerships, elevated consumer expectations, and global competitive pressures reshaping automotive retail. Our CEO, Koryn Schermer, observed how marketing continues to serve as a stabilizing force — driving confidence, clarity, and connection across an increasingly complex market. The path forward – be more connected, collaborative, and strategically aligned.

🎉 Today we’re celebrating 10 YEARS of Nicolette bringing excellence, creativity, and humor to ! A decade ago she said “hello” and never looked back—through the “Sorry” moments, the “Stressed Out” days, and plenty of laughs along the way.

Flashback to 2016: Adele, Bieber, and Twenty One Pilots ruled the charts… and Nicolette joined the team. Coincidence? We think not. 😉

Your CMO asks: “Why should we invest in YouTube?”

Why YouTube matters more than you think:

YouTube isn’t just a video platform — it’s the world’s second-largest search engine, where people arrive with intent.

Higher intent: People search for reviews, tutorials, unboxings — they’re already primed to buy.

95% stronger recall: A TikTok gives a dopamine hit. A longer YouTube review becomes a purchase reference.

Infinite shelf life: Reels fade in 48 hours. YouTube videos rank for years, compounding ROI while you sleep.

Brands on YouTube don’t just get views — they show up at the moment customers decide what to buy.

Today’s forecast from your favorite marketing agency: parades, turkey, pie and zero revisions. 🦃🥧

Introducing Kate Vander Brink, Our Fall Intern!

Kate Vander Brink, a Johnson & Wales University grad with a passion for fashion trends, has joined us this fall to put her skills to work—researching industry trends, conducting competitive analysis, and learning the ropes of design. She’s the daughter of our Senior Production Designer, Maryellen Vander Brink—talent clearly runs in the family!

Big ideas & iconic views in the Windy City! Kevin Janosz, our COO, was energized at the 2025 NAMA Annual Conference in Chicago, where agencies explored the biggest trends in AI, creativity, and strategy shaping the future of marketing.

Happy 2nd Anniversary, Susanne!
Two years ago, when you joined our team:
‣ Barbie was dazzling audiences at the box office
‣ Beyoncé announced her Renaissance World Tour
‣ Coca-Cola unveiled Y3000 Zero Sugar, the first flavor co-created with AI

Since then, you’ve brought focus, energy and insight to every project. Your dedication and fearless approach to tackling challenges head-on make a real difference every day—and we’re grateful for all the energy and insight you bring to the team!