Brightwell Design

Happy Halloween from Brightwell and friends! 🎃👻🍁

We're not 100% Irish, but we're 100% celebrating. Happy St. Patrick's Day. 💯 ☘️

Norwescap has more than a dozen community outreach programs. But each program had its own distinct logo, making their connection to Norwescap unclear. So in addition to refining the main logo, we set up a system of program logos to provide simplicity and immediate identification with the brand.

See the full case study: https://www.brightwelldesign.com/project/norwescap/

Since 1965, Norwescap has been changing lives for low-income families and individuals in New Jersey. We stepped on to define, unify, and refresh their brand to be as effective as their community programs.

See the full case study at www.brightwelldesign.com/project/norwescap

💙💖💛🖤 CMYKiss ME 💋

Over the years, we've created a range of commemorative posters for the New Jersey Community Development Corporation featuring attractions, personalities, and events local to Paterson, NJ. Each poster highlights the history of the city and the achievements of its residents.

See the full project:

NJCDC Posters Commemorative posters for revitalizing New Jersey communities

We spent more time in the kitchen than the studio making this year's holiday card...so much that we couldn't choose just one. Happy Holidays from Brightwell!

The Dell logo depicts a hummingbird in flight, symbolizing a tranquil haven where community gathers. It’s also a nod to the owner’s desire to bring the tastes of Columbia — home to the most hummingbird species in the world — to their customers.

Our work for The Dell included designing in-store graphics to seamlessly blend in to their interior design. Come see them in person next time you're in the neighborhood!