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Why Email is Still One of the Best Marketing Tools

Aside from its use in marketing, email is the standard tool for communicating with customers.

Email has a built in element of trust. Consumers are used to engaging regularly with their email accounts to accomplish important tasks in their life.
For example, consumers rely on it when they purchase online to find out about their order and communicate with the store.

Consumers also rely on email to get appointment and reservation confirmations, to get communications from their doctors, and updated from organizations they belong to.
Email is a popular way to receive virtual tickets that can then be scanned for entry into a venue.

Email has withstood the test of time when other social media platforms and communication methods have come and gone. For example, most businesses find it impractical or not economical to consistently keep in touch with customers by mail or phone.

Email is one of the best ways to consistently stay in touch with your customers, and one of the keys to effective marketing is consistency. It builds trust, and keeps a customer aware that you are there to serve their needs.

To avoid having your customers ignore your email you need to provide value in your email.

One of the best ways to do that is to make your email personalized and targeted. Segment your customers into different lists based on what they like and their preferences. Then the emails sent to each customer list can be personalized in terms of subject line, images and message.

Read the full article on this topic at inc.com

Why Email Marketing Is Still Important in the Digital Era

https://www.inc.com/peter-roesler/why-email-marketing-is-still-important-in-digital-era.html

Why Email Marketing Is Still Important in the Digital Era It's not the coolest new thing. It just gets results.

Improve Your Email Marketing with a Better Subject Line

You send out marketing emails to all the prospects on your email list. You have a great offer and worthwhile information, but what if no one opens the email?

It all depends on your email’s subject line. What should your recipient think when they see it?

Unfortunately, a majority of email recipients admit to reporting email as spam after reading only the subject line. You definitely don’t want to be labeled a spammer.

Here are some tips to help you write an effective email subject line.
--- Keep it short
--- Make it personal. If possible add recipient's name or company to the subject line.
-- Make it relevant to recipient. Mention how the email contents relates to them, or their industry.
-- Show your value. State in the subject something valuable that you are offering.
-- Create urgency. Mention some time sensitive aspect to what you are offering.

Increase Website Sales by Focusing on User Search.
Understanding user intent is a key indicator in what that user may want to purchase. However, it can be a mistake to assume strong user intent based on a user just visiting a page on your website. That can be hit or miss.
Instead, what a user searches for is a better indicator of intent then just browsing.
You might notice, for example, that someone searches on a high-intent keyword, goes to a results page, clicks on a link and spends time on a product page, goes back to the results page, clicks on another link, and so on. That shows high intent.
Using Analytics tools it is possible to track events such as particular keyword searches, and then capture those users that do not make a purchase. This group can then be targeted with an email campaign focused on the keyword that they searched for with the goal of turning them into purchasers.
Read more in the article: Using search and email to recognize customer intent at https://martech.org/using-search-and-email-to-recognize-customer-intent/

Using search and email to recognize customer intent Browsing is no longer a strong indicator of intent. Search tells you more.