Formula 18

FORMULA 18 Plant Based Reinforcement Additive and Treatment Spray are designed to help support hair integrity before, during, and after chemical services. Powered by advanced plant-based technology, these professional solutions help reinforce the hair, improve manageability, enhance shine, and support healthier-looking results throughout the service process.

Use the Plant Based Reinforcement Additive during color and lightening services to help support the hair when it needs it most. Follow with the Treatment Spray to continue reinforcing and protecting the hair while improving softness, strength, and overall appearance.

Because beautiful color starts with healthy hair, and healthy hair starts with the right support.

Driven by Plants. Proven by Professionals.

FORMULA 18 says HELLO SUMMER with brighter hair, bigger transformations, and stronger support behind every service. From strengthening and protection to shine and finishing performance, FORMULA 18 is ready for everything the season brings.

Long days, fresh blondes, beach waves, and healthy looking hair all summer long.

As we say goodbye to spring and welcome the season ahead, it's the perfect time to give your hair a little extra attention before summer arrives.

The FORMULA 18 Masks are designed to help replenish moisture, improve softness, and support healthier looking hair after months of styling, color services, and environmental stress. Whether your hair needs hydration, restoration, or simply a boost of shine, a deep treatment can help prepare it for everything summer has in store.

End spring strong. Start summer beautiful.

✨ FREE EDUCATION ALERT ✨

Join FORMULA 18 x on August 24th at 10:00 AM PST for a FREE Zoom Class featuring two incredible transformations: The Ultimate Refresh and The Big Chop.

Heather will walk through her approach to creating beautiful, transformative results while sharing techniques, tips, and professional insights that you can immediately apply behind the chair. From refreshing and reviving existing color to making a dramatic change with a major haircut, this class is packed with inspiration and education.

Whether you're looking to elevate your consultations, refine your techniques, or simply learn from one of the industry's talented artists, you won't want to miss this event.

📅 August 24th
⏰ 10:00 AM PST
💻 FREE Zoom Class

Driven by Plants. Proven by Professionals.

Our FREE Zoom Classes are available on our YouTube channel, giving you access to product knowledge, color support, styling techniques, business tips, and professional education whenever it's convenient for you.

And don't forget to follow our social media channels to stay up to date on new products, education opportunities, special promotions, tips, techniques, and everything happening in the world of FORMULA 18.

Learn. Grow. Stay Connected.

Because great education never stops.

From strengthening treatments and color care to styling essentials, shine enhancers, and advanced protection, FORMULA 18 has everything you need to keep your hair looking its absolute best all season long. Whether you're spending time in the sun, creating beautiful color transformations, or simply maintaining healthy hair between appointments, FORMULA 18 delivers professional solutions from start to finish.

Hydrate. Protect. Strengthen. Shine.

No matter what your summer hair goals look like, FORMULA 18 has the products to help you get there.

Your best summer hair starts with a complete FORMULA 18 routine.

FORMULA 18 Smooth Style helps create sleek, polished results by improving manageability, reducing the appearance of frizz, and supporting a smoother hair surface. This lightweight styling essential helps prepare the hair for blow drying and thermal styling while leaving hair feeling soft, touchable, and full of movement.

Whether you're creating a silky straight finish or simply looking for more control during styling, Smooth Style helps deliver the smooth, refined look clients love without weighing the hair down.

Because beautiful style begins with a smooth foundation.

FORMULA 18 Volumizing Root Mousse is designed to lift where it matters most, creating the foundation for fuller, thicker looking hair without stiffness or crunch. This lightweight formula delivers targeted root support while maintaining movement, softness, and touchable body throughout the hair.

Perfect for blowouts, volume focused styles, and clients looking to maximize fullness, Volumizing Root Mousse helps create long lasting lift while supporting a healthy, polished finish.

Because great volume doesn't happen by chance. It starts at the root.