Heylo Creative

Congrats to Hartley Lane Interiors LLC - Michigan Interior Design!

We are so excited to get to work with Erin and continue to watch her business thrive. 🙌🏻🥰🎉

Hartley Lane Interiors Curating interiors that seamlessly blend function and soul— spaces that are not just lived in, but loved. Based in Metro Detroit, Hartley Lane Interiors was founded in late 2022 by owner, designer, and interior stylist Erin Bauer. Offering services ranging from e-design and color consultations to ...

ANOTHER ONE ✨

We were lucky to work with .co to create an elevated visual identity (with one of our semi-custom branding kits!)

Say a ✨HUGE ✨congrats to Chelsea by commenting below 👇🏻🎉

COLOR 👇🏻

Color plays a vital role in all brand identities.

✨ Color communicates brand personality, values, and message effectively

✨Evokes specific emotions and perceptions through psychological associations.

✨Influences how consumers perceive and interact with the brand.

✨Creates brand recognition through consistent use across various assets.

✨Builds a strong visual identity, making it easier for consumers to connect with and remember the brand.

This is the tip of the iceberg when it comes to creating a color palette, but take some time to think about how your color palette is working FOR you. And let us know…

Which color (or two!) do you feel works best for your brand? 👇🏻

LOGO vs. BRAND ✨

Can you see the difference? 👇🏻 LOGO ✨ A visual symbol that represents a company (like when you recognize someone’s face). BRAND ✨ The overall personality and identity of the company including values, messaging, overall visuals (like when you decide if you like someone’s vibe, and if you want to be friends with them). Ready to make some new friends for your business? We can help 🤍

The feeling when you get to create the brand of a modern-high end restaurant in your home town 🤍✨💃 🪩

Coming soon to downtown Plymouth •

📸

A Brand is SO MUCH more than just ONE logo👇🏻​​​​​​​​​​​​​​​​​​You might have heard the term “logo variations” or "logo suite" but might not be sure what that means or why you need it. Let us break it down below:

WHAT IS A PRIMARY LOGO?
Your primary logo is your main logo and contains
the most elements. This logo variation usually
contains all brand elements, full brand name,
established dates & any taglines. The primary logo
is best used on brand stationery such as business
cards, for website headers or places where all
elements of the logo are fully legible.

WHAT IS A SECONDARY LOGO?
The secondary logo is similar in design to
the primary logo but arranged in a different
composition, and with less details. It is arranged to
fit a different proportions (square vs rectangle).

WHAT IS A SUBMARK LOGO?
Submark logos are the logo in the most simplest
form. Often, they are the most versatile, enabling
you to use the logo at various sizes. This logo
variation is best used for smaller applications or
where there is limited space, such as watermarking,
social media profile, and brand stickers.

WHAT ARE BRAND MARKS?
Brand marks are additional elements of the brand
suite, which are simplified versions of the logo
that use elements and taglines to show the true
character of the brand. These add depth to the
brand are great for adding to social media posts
and content to create brand assets.

Was this helpful? Let us know below 👇🏻

What does your brand + your home have in common?

Both MUST be built on a firm foundation!

Your brand won’t survive just because you chose an aesthetically pleasing color palette (although those are nice!). Just as your home won't provide you decades of safety because you have the best landscaping in your neighborhood.

Stay tuned — big announcement coming tomorrow morning! 🎉

"When should I get branding?"​​​​​​​​​​​​​​​​​​Regardless of the age or stage of your business - you should have branding!! Now, I don't just say this because I am a Graphic Designer, but I say this because I *know* the power of visuals and I see wayyyy too many businesses missing out, when I know they don't have to. Plus let's be real, you are probably spending way too much time on Canva and DIYing things that you just don't need to

If you are a new business owner, be sure to check out our Semi-Custom Brand Kits! These kits are a quick way to get professional branding for your business, without breaking the bank

Head to the link in our bio to see what kit fits you!