Monaco Branding and Creative

Just like journeyman football stud, Steve Trasker, how do you become too valuable to ignore?

Start with a short 17-lesson course of mine called "Awaken Your Brand."

It's 100% FREE.

Link in comments.

In it, you'll understand the art, science, and psychology of branding—a perfect way to set you up for 2025.

Building a brand is about uncovering the unique truth about you—your values, strengths, and the story only you can tell.

I hope you enjoy Awaken Your Brand very much.

I attended Tribeca X, part of the Tribeca Film Festival.

Dave Penske, CEO of Publicist Media, shared details about their recent holiday campaign for the Publicis Group.

Publicis is one of the largest communications companies globally, with over 100,000 employees.

Instead of their usual holiday message, they took a different approach.

Using AI, they sent 100,000 personalized messages to each individual employee thanking them for their hard work throughout the year.

The AI gathered information about the employee from public sources online (done in a “non-creepy” way, as Dave assured).

AI then matches each person’s interests with the content of the message.

Bingo, 100,000 custom messages.

So, why go through all this effort? Specifically for employees?

Three reasons:

It generated a lot of media coverage—at least 25 publications picked up the story, giving Publicis free publicity.

t positioned the company as a leader in using AI to scale personalized communications, showcasing their innovation.

Employees received something more thoughtful and personal than the usual generic holiday message.

A “triple win” for Publicis: setting them apart from other agencies in a creative and impactful way.

If you’d like to hear more content like this, sign up for my newsletter here: https://monaco-brands.ck.page/newsletter

“Island” Mike is a passionate sailor who lives on a stunning 50-foot sailboat just three blocks from where I work.

Every day, I see him working on his boat, sanding, painting, perfecting.

But Island Mike isn’t just maintaining a sailboat; he’s crafting unforgettable experiences with his sailing journeys which are open to the public

I had the pleasure of sailing twice with Island Mike, discovering that I bought more than just a cruise on the water.

Mike's expertise and enthusiasm transform a simple sail into an immersive adventure full of insights about sailing, the environment, and even local politics—going well beyond the sail itself.

I now know how to predict wind gusts before they happen, I can now tell if the tide is incoming or outgoing without looking at a chart. I’m now more conscious about the unique and delicate ecology of the Long Island Sound.

I expected stunning views of my hometown of Norwalk, Connecticut. What I got was much more.

Just as Island Mike transcends the sail, you too can transcend your offer by acting as the ultimate host and guide for your clients, creating a more immersive experience for them.

This perspective not only adds value but also creates deeper relationships.

Discover how to elevate your game with Relaunch U

Click the link to check it out. https://joinrelaunchu.com/

Have you ever heard of a failure resume?

The idea behind a failure resume is to track those times we didn't quite hit the mark.

Reflecting on these moments can be beneficial lessons learned.

Here's a little something from my failure resume:

I got my first chance to be a “floor director” during a live video shoot.

Among other things, my job was to count down the talent.

I was on set, I couldn’t speak so I counted down the talent this way:

“5…4…3” (and then a silent) “2…1” *with a finger point to on-camera talent*

I counted down properly, and the talent was rolling.

30 seconds into the shoot, the director said something from his soundproof booth into my headset. I thought he was speaking to me.

I responded out loud, “What did you say?”

It stopped the entire shoot.

The crew glared at me, the director was furious, and I wanted to disappear.

But this failure taught me an important lesson.

Now, when I interview people, I stay completely silent until they finish speaking.

And even after they are done speaking, I give it another full beat, just to be doubly sure that I'm not talking over them.

That failure happened 25 years ago. I think about it today.

What are some of the lessons in your failure resume?

How did they help shape what you are today?

Turn your blunders into breakthroughs at Relaunch U: the learning program and community that will help you get paid to do the work you love. Ready to start stacking wins? DM me for more information.