Life Multiplied
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Life Multiplied is a regional economic development strategy to retain and attract workforce.
BN Advantage is a strategy to advance the region's vitality and foster growth by building on McLean County's reputation as an employment and lifestyle destination. We are working to consistently and successfully deliver the social and economic environment needed to compete in the global economy. Six county-wide organizations have partnered to create this Advantage:
Bloomington-Normal Economic Development Council
McLean County Chamber of Commerce
McLean County Regional Planning Commission
Bloomington-Normal Area Convention and Visitors Bureau
Bloomington-Normal Airport Authority
Connect Transit
Volunteers representing more than 35 public and private organizations, businesses, and institutions collaborate on multiple task forces focused on:
Talent and Workforce
Entrepreneurship
Quality of Life/Place
Community Brand Development
Progress Measurement
BN Advantage is our next great community initiative. These efforts are first of their kind in collaboration and participation. Bloomington-Normal is poised for growth, and the time to act is now.
06/18/2026
Music, movies, and outdoor adventures are all on the calendar in the Bloomington-Normal area this weekend. From country music at Tailgate N' Tallboys Bloomington Illinois to Baby Animal Days at Rader Family Farms, there are plenty of ways to make the most of the season. Take a look at the calendar and find what sounds like your kind of weekend.
06/10/2026
05/28/2026
Illinois Wesleyan graduates continue to achieve exceptional outcomes 👏
According to the IWU Hart Career Center's annual First Destinations Survey, nearly 99% of the Class of 2025 were employed or continuing their education within six months of graduation. Graduates secured positions across a wide range of industries, pursued advanced degrees across the country, and reported strong career outcomes in an evolving job market.
These results reflect the power of an Illinois Wesleyan education and the meaningful hands-on experiences students gain during their time at IWU.
More information can be found in the comments!
This program is an excellent way to connect summer interns to the community and enhance their experience.
04/24/2026
There’s always something happening in Bloomington-Normal! What are your plans this weekend? =
04/23/2026
New Life Multiplied podcast episode! 🎧 https://youtu.be/qKKuaSpOqZo
In this episode, Ashley Jacobson, the Young Life Bloomington-Normal Area Director, shares her journey into youth ministry, the mission of Young Life, and its impact on the community. Discover how building relationships with adolescents and engaging volunteers transforms lives and strengthens the community. =
Bloomington-Normal Life Multiplied Young Life Blono
New podcast episode coming soon👀
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04/16/2026
Warmer weather is upon us here in Bloomington-Normal☀️
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200 W College Avenue
Normal, IL
61761
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