Web Education Services

Here is the line from Meta's own FAQ that changes how you should use this thing:

"When you ask Muse to do something, it keeps working in the background whether you're actively using the app or not."

Most people use AI like a vending machine. Ask, get, leave. That wastes the part that actually matters for a business, which is that it is still working while you are on a roof.

So stop asking it questions. Give it standing jobs.

"Check my messages and comments every morning at 7. If anyone is asking about a quote or a price, message me right away with their name and what they asked. Everything else can wait for the daily summary."

Now the lead finds you. Meta says reminders come through as messages in your conversation with Muse, and the agent comes back on its own when something changes or when it needs your approval.

The old version of this problem: a form fills at 8:40pm, you see it at 11am the next day, they already hired someone. Speed is most of the game and you cannot win it by checking an app more often.

Tomorrow: stealing your own customers' words for your ads.

The worst part of running a small business page is not writing posts. It is the same eleven questions in the inbox every week.

Meta connects Facebook, Instagram and Threads to Muse automatically if your accounts are in the same Accounts Center. You do not set anything up. And Meta's documentation is clear that it asks your permission before it does things like send a message.

That combination is the useful part. It can read and draft. You still hit send.

What I ask Bubba:

"Go through my unread messages in all of meta. Group them by what they are actually asking. Draft a reply to each one in my voice. Do not send anything."

What comes back is a stack of drafts, sorted. Four people asking if I cover their area. Three asking about price. Two real leads. One spam. I read down the list, fix two of them, send.

Twenty minutes of inbox becomes four minutes of reading.

One note: this connects to your own accounts. It is not a replacement for Meta Business Suite if you run a big Page inbox with a team. For a one-person business, where your account is the business, it is enough.

Tomorrow: getting told about a lead before it goes cold.

I named my Meta Muse agent Bubba.

That sounds like a joke and it is, a little. But you can customize your Muse's name, personality and preferences just by telling it what you want. And something changes when the thing has a name. Something about Bubba made me feel like this was an experiment instead of another thing to master.

This week I am running seven tips on using Muse to run Facebook and Instagram for a small business. One a day.

Start here, before anything else. Tell it who you are.

Not "I own a company." Tell it the things you would tell a new employee on day one. What you sell and what you refuse to sell. Your service area. The job you want more of and the one you are tired of. How you talk to customers. The three questions you answer every single week.

You type that once. It remembers. Every task after that starts from a business it already understands instead of a blank page.

Tomorrow: the inbox.

What will you name your muse?

Thank you to the Trinity Positive Business Group for another fantastic networking meeting this morning! Great seeing everyone, sharing ideas, and making new connections over breakfast. Looking forward to the next one! 🤝☕

Nobody types "best landscaper near me" into ChatGPT.

Semrush studied more than a billion lines of US clickstream data on ChatGPT use from late 2024 through February 2026. For most of that period, 65 to 85 percent of prompts could not be matched to any search keyword at all. People were writing sentences, not search terms. Prompts that trigger a web search average 8.7 words. Prompts that do not average 13.5.

So the real prompt looks more like this:

"My St. Augustine grass has brown patches after all this rain and my neighbor said it could be fungus. Is that something a lawn service handles, and what should I ask them before I pay for a treatment?"

That is a person with a problem, a worry and a trust question. The businesses that get pulled into that answer are the ones whose website, profile and reviews actually talk about brown patches, fungus and what a treatment involves.

"Quality Lawn Care Since 1998" gives the AI nothing to work with.

Source: Semrush, ChatGPT Search Insights, updated April 7, 2026: https://www.semrush.com/blog/chatgpt-search-insights/

More on what conversational search means for a local business: https://www.webeducationservices.com/aieo-what-it-is-where-it-falls-short-and-how-people-find-local-services-now

AI is now the third most common way people find a local business.

BrightLocal's Local Consumer Review Survey, published in February, found that the share of US consumers who used ChatGPT or another AI tool to get a local business recommendation went from 6 percent to 45 percent in one year. Only Google and Facebook rank higher.

That is the reason you keep hearing the acronyms. AIEO, AEO, GEO, LLMO. They all mean the same thing: when someone asks an AI who to hire, you want to be the answer.

It is real. It is also a lot more limited than the people selling it will tell you, and Google itself says it is still just SEO. This week I am walking through what AIEO actually is, where it falls short, and what is changing in how people find local services.

The full write-up, with every source linked: https://www.webeducationservices.com/aieo-what-it-is-where-it-falls-short-and-how-people-find-local-services-now

There is one advantage business owners have against fear-based marketing today that did not exist a few years ago. You can investigate a scary claim in about five minutes.

Copy the claim. Paste it into Claude, ChatGPT or Gemini. But do not just ask, is this true? That gets you a shrug.

Give it a job. Ask it to find the original source. What exactly does the statistic measure, and what does it not? When was the data collected, how big was the sample, which countries and devices? Is a relative change being passed off as an absolute one? What did the same number look like five years ago? And does the person sharing it have a financial stake in you believing it?

Then ask for a verdict: true, mostly true, misleading, unsupported, or false. With links.

Most of the time you will land somewhere in the middle. The statistic is real. The interpretation is not. The trend exists. It did not start yesterday.

The full copy-and-paste prompt is on the blog: https://www.webeducationservices.com/fear-based-marketing-fud

Once you can name the steps, you will see this in half the marketing videos in your feed.

1. Attention. A real-sounding number. Google Search is down 32 percent.
2. Fear. What does that mean for my business?
3. Uncertainty. I do not actually know what normal looks like, so maybe this is true.
4. Doubt. Maybe my current strategy is already broken.
5. Solution. Click the bio. Register for the summit. Book the call.

Steps two, three and four do all the work. Step five is the only one the creator actually cares about.

None of this means funnels are bad. Every business needs a way to turn attention into customers. The question worth asking is simpler than that: was the fear proportionate to the actual evidence?

I drew the whole funnel out, step by step, here: https://www.webeducationservices.com/fear-based-marketing-fud

The simplest way I know to spot fear-based marketing takes about two seconds.

When a piece of content makes you afraid, look at what comes right after it.

Someone informing you will link the original study, explain its limitations, and usually mention the evidence that complicates their point.

Someone selling to you goes straight to: register now, click my bio, join my summit, book a call.

The call to action does not make the information false. Plenty of legitimate warnings come with an offer attached. It is just a very good reason to verify before you act.

Follow the incentive. If someone benefits financially from you believing the world suddenly changed, take five minutes to check whether the world actually changed.

We are working through real examples of this live today at 2 PM Eastern in our free Friday workshop. Bring the scariest claim you have seen this month. Sign up at https://www.webeducationservices.com/sign-up

The full guide: https://www.webeducationservices.com/fear-based-marketing-fud