BRelentless Training

Your choices today have a direct correlation to where you’ll be tomorrow. You look like your habits.

Been trying to be intentional on less social media. So behind on these posts. Doesn’t mean these athletes haven’t been working 🔥
Sorry most of you are like 50 workouts past this. But still deserve to be acknowledged!
Like and share!


Collins Gierich a student athlete who’s consistent year round and yes even inseason. Even if that means early mornings or am inconsistent schedule.
Her and her parents understand the importance in prioritizing development. So they find a way.
They also prioritize certain times per year where not only will they find a way but it’s an absolute non negotiable and the priority is training over other practices or skill work!
This makes inseason easy, as there’s no pressure to build. We definitely do, but we can also afford to take an easier week of game and practice schedules are heavier because we built the foundation the right way!
Also, she’s learned these mental and physical skills as a freshman 🔥

Adam is another multi sport athlete who finds a way to stay consistent despite a busy schedule. If there’s one word to describe him it’s integrity.
He values the process. He’s respectful and coachable. He takes his work in the gym seriously and does it at a high standard.
His effort is always 110%. But his attention to detail and being a technician with the intangibles unmatched. 🔥

Scott’s kids trained here before he did. After seeing the culture first hand decided he wanted to take his health and fitness to a new level.
As an incredibly busy man this meant putting aside his ego, stepping out of his comfort zone, and making some new promises to himself.
Which resulted in consistency, and results.
Now he’s sprinting, jumping, doing hang cleans, he’s stronger, has better overall fitness, and feels like the athlete he always has been.
One thing he’s learned is how important that consistency is not just physically, but even more important for him mentally. 🔥

Why am I feeling emotional swiping to this picture?! Probably because Hannah Nieukirk represents literally everything about “the brand”.
She bought in at a young age. Trusted the process. Got ou

You can continue to lecture your kids on how to be great. Or you can show them.
You can coach their 7U club team and do advanced scouting reports get them sponsored with brand name bat bags or you can go out back and play catch.
You could sign them up for the best skills coach and have them come train with us, or you could take 15m after work to go for a walk with them.
What do you choose?
My kids are young. One of my greatest fears are once youth sports culture starts competing with family time, our values, and our budget 😂.
I can’t imagine the pressure of wanting to give your kids the tools to be successful. To give them great opportunities. Seeing their potential and wanting to help maximize it….
But I can imagine how hard that line would be. What opportunities worth it? Is this exposure for future scouts or exposure to injury? Do they love it or do they love it because I do? Etc.
I’m not here for a 5 step plan on how to navigate this. But I can speak from what I’ve seen.
Kids training who clearly don’t love their sport. Burnt out and using the gym less about a chance to go D1 and more about an hour to get away from parents pressuring them to go get shots up. Parents pushing through giving their kid a long term injury in pursuit of a tiny plastic trophy.
But what makes BR special is we have 20+ parents who train here, and so does their kid. Not simply to be great at sports but because health and fitness are an important family value. Because working hard towards goals is the goal more so than the trophy. Because they don’t just talk about it, they lead by example.
The most successful kids are the ones who aren’t just good at their sport, but they are still doing it for the love of the game. Love of the process. Love of the intangible life skills the sport and weight room teach you.
Those things simply can’t be taught if they aren’t seeing it at home. We get your kids 1-3 hours per week. We work hard to create the culture environment and other humans around them to lead them to this place, but if they only see it here simple math tells you the outcome.
Wake up. Show up. Lead.

As you embark on today, remember. You’re in control here. Wake up. Own it. Do the things.
Last Wednesday you have this week.

If you get up after the sun, the world has already started to influence you. If you get up before the sun you influence the world.
6:00am student athlete group has been packed.
Every day.
We used to have 6pm session for inseason kids. But we cut it from the schedule.
1- our coaches like our families and are here at 4am we don’t need to be here until 7pm.
2- Everything we do is based on science and has a purpose. Sessions purchased expire not because we want to scam people but because if you aren’t consistent you don’t get better. We don’t have “football only” sessions to sell more flashy 10 week camps because your junior high football player needs the same physiological qualities as the dance girl (we still modify and individualize, but you get it).
If you’re inseason, 6am is the best time slot. You get 3-4 fueling sessions in and recovery before practice. You can maximize both your training and skill work. But if you come in right after practice it’s basically just a recovery lift every time.
3- a lesser important point but worth noting nonetheless, I teach at a college. The amount of kids incapable of waking up before 10am is astounding. Getting up early to attack the day is an absolute life skill.
So when people say they “don’t have time” to train or parents who say “we can’t make the time slots” what I hear is “it’s not actually a priority to me” and “I’m not willing to invest in my kid enough to drive them there at 5:30am”
Too much tough love? Maybe. But I don’t have time to consider if it was too harsh or not because we’re here getting reps in before the sun comes up.
Disclaimer - I know some of you have early morning practices and school weights etc. I know some of your jobs start early and you can’t bring them. But also know that for most the above message isn’t wrong.

“You realize no other gyms do workouts this hard right? You should be really proud of yourself.”…. “Yes, I’ve gone to every gym in the area but do you realize no gym would be able to motivate me to show up to a workout like this? That’s the real difference.”
“Workouts like this just remind me how much stronger my mind is than I give it credit for. When complaining about my regular workouts, I can remember that they’re not as hard as this, and even if they are I can do both.”
“When I see this many people show up from all the other time slots, it’s a real humility check that this is a lot bigger than just me. Everyone’s going through everything together.”
Have I mentioned how much I love our free holiday community workouts? I’ve joked that interns, new coaches, and even new athletes shouldn’t be allowed to join until they experience one. They’re the perfect summary for who we are.
This workout was made for Camden Kasel farewell workout before he left for the Marines. The prior year he did our training. He also trained distance running with one of our members. He also trained pool workouts with one of our other members. I personally didn’t allow him to beat me in deadlift or assault bike just to push and motivate him (yes Cam, I will never drop it 😂). The fam came together and helped send him off over prepared for the physical requirements of boot camp.
And then created a workout that’s a little bit better and also a little bit worse than a Hyrox to name after him.
This workout started with him, but it’s also to honor all those who are in military, law enforcement, and first responders past present and future.
It’s bigger than you. It’s even bigger than the BRFamily as a whole. It’s about doing things the right way, giving back to others, and having immense gratitude for those who make days like today possible 🔥

🚨 1000+ workouts for Kelley Jackson Ward !!
Realized I never hit send on this post!! Kelley is the absolute definition of our brand. And I can’t wait to explain why 🔥
Consistency Wins- she’s had seasons where she could come 4-5 times/week deadlifting more than any other female crushing it…. And she’s had seasons where life got insanely busy, she had to have surgery for a work injury that never got better, she had grandkids to watch and go visit…. But despite the frustrations, how hard it was, the speed bumps, she just kept showing up trusting the process. A year ago was ankle surgery and last week she deadlifted an all time PR of 300lbs.
Training is for life goals - like all of us she started with some aesthetic goals she wanted to achieve. Nothing wrong with that. But we forget that exercise and trainings primary purpose are quality of life and health span. Kelley went from someone who didn’t like to sweat because it messed up her makeup to someone who’s chasing health and fitness goals of being an active grandma hitting range of motion PRs and constantly pushing out her comfort zone! Including more hip and ankle ROM only a year post surgery than she’s had her entire life.
The BR Family- she came with me from my prior employer. Followed me to a tiny garage in another town, to a bigger garage, and now here. She’s seen every coach, every intern, every business change and shift. She’s still here through it all because at the end of the day what makes this place great, are athletes like her.
Thank you Kelley. For everything. 🔥

🇺🇸 Join us Monday for a free workout!
Warning- this is basically a hyrox but a little bit better and also a little bit worse at the same time.
Good news- modifications will be available as always, and we had people who have never done anything close to this complete it last year.
This workout was originally made as a send off for one of our athletes who trained here preparing for the United States Marine Corps . It was so good we decided to keep it on the schedule not just for him, but as a small tribute of our appreciation for all those serving in our military past present and future!
Current athletes sign up but I’ll cancel you out the day of so you can use that session another time.
If you’re busy, it’s all good.
If you’re scared, that’s not an excuse.
Be there.