Curious Plot

Curious Plot

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Strother Communications Group
Strother Communications Group
222 S 9th Street Fl 41

Marketing, communications and consulting for the food, agriculture and companion animal care markets. Welcome to the official page of Curious Plot.

We are a marketing, communications and consulting agency that’s driven to find what’s next for food, agriculture and companion animal care. #CuriousPlot

We love to hear your feedback, including comments, questions, and conversations. We strive to create a welcoming environment, so please help us by treating everyone with respect and kindness. Note that we do not tolerate and will remove posts that may include, but are not limited to, personal attacks, inappropriate language, vulgarity, discrimination, off-topic, unproductive or objectionable material, and any material that may be spam. If behavior inconsistent with our community guidelines persists, we reserve the right to block you from posting on our page. Facebook is owned and operated by a third party not affiliated with Curious Plot. This site is governed by Facebook’s privacy policies and terms. All users must comply with Facebook’s terms of use and these guidelines. To learn more about Curious Plot, visit www.CuriousPlot.agency or contact us at www.curiousplot.agency/contact.

10/02/2026

The produce aisle has a new shopper. They are curious, cautious, price-aware and asking AI for dinner ideas. We know:​

They will pay more for local.​
They want food that does more for them.​
They want a reason to believe every claim on the package, even if they don't fully understand what it is.​

So, what does that mean for your brand, commodity or food technology offering?​

Find the Curious Plot team at the 2026 Global Produce and Floral Show, October 14-16. We will be talking about our Consumer Curiosity Report and mapping those learnings for brands and organizations ready to trade assumptions for better questions.​

Come curious. Leave with a sharper point of view.​

Photos from Curious Plot's post 09/30/2026

September means MORE meal prepping & budget-conscious shopping and LESS spontaneous dinners out & summer vacation splurging. ​

Between busy fall schedules and hunkering down on budgets, mental energy is a must for your consumer as they get back to routine. And they're searching for that mental energy in their diets through functional foods. ​

Despite rising food prices, the majority of consumers say they will pay MORE for foods with functional benefits.​

At this time of year, that matters for food brands.​

Sound intriguing? Find out more in our 2026 Consumer Curiosity Report: https://bit.ly/4dGXSc8

09/29/2026

Commodity Classic isn’t a casual stop on the ag trade show circuit. Brands that are serious about reaching farmers will invest in a strong presence in New Orleans in 2027.​

The smartest exhibitors will plan to get even more precise and targeted with their approach for this year's show. Find out how: https://bit.ly/4ytUJVG

09/23/2026

Seed to Succeed applications are closing soon! 🚨​

If you're a nonprofit in agriculture, food or companion animal care, don't miss out on this opportunity to apply for a grant of up to $50,000 of marketing services. ​

Our team is ready to work with you and elevate your mission. So, if you're ready to grow, apply today! https://bit.ly/4izs0tm

*Applications close September 30!

Photos from Curious Plot's post 09/21/2026

We're proud to partner with nonprofits making an impact in the ag, food and companion animal care industries through our annual Seed to Succeed grant program.​

Ready to see your success story begin? Learn more or apply today: https://bit.ly/4yDfPjS

Reminder: applications close September 30! ​

Rural Minds
American Farmland Trust
We Sow We Grow

09/18/2026

Leave it to Curious Plot team members to bring work lunches with foods that are actually trending (according to our recent trend reports!). ​

Here's a few quick cravings we're seeing both in the reports and in the office kitchen. ​

🥩 Emphasis on protein​
🥬 Fresh produce galore​
🍠 Focus on fiber​
🌶️ Locally sourced ingredients​

Want to know more about which functional food benefits are trending? Download our 2026 Consumer Curiosity Report today: https://bit.ly/4hdsovk

09/17/2026

Every year, we at Curious Plot look forward to Farm Progress Show to witness our ag clients’ work come to life!​

Come with us to see how growers will experience Koch Agronomic Services at the 2026 show.

09/14/2026

Ready to grow with Seed to Succeed? 🌱​

If you're a nonprofit organization in agriculture, food or companion animal care, we want to invest in you. ​

Applications are open until September 30 for up to $50,000 worth of in-kind agency services.​

If you’re ready to reach the next level of growth, apply today: https://bit.ly/3UNV9qT

09/02/2026

Part of “being the one” means not settling when we’re working toward our goals – but taking them to the next level. ​

That means strategy becomes smarter.​
Work goes beyond teamwork to true collaboration.​
And great client relationships become stronger partnerships. ✨

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800 N Washington Avenue Ste 203
Minneapolis, MN
55401

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