PRSA Southeastern Wisconsin

Thank you to everyone who joined us for the 2026 Paragon Awards last week in Milwaukee! It was a beautiful evening and a wonderful opportunity to celebrate the incredible PR and communications work happening across southeast Wisconsin.

We’re grateful to recognize so many talented professionals who are making an impact through storytelling, strategy and community connection.

We hope to see you again on June 10th at The Outsider for our summer social! Fingers crossed the weather is just as beautiful. ☀️

Thanks to everyone who joined us for our The Message Matters: Media Training & PR Essentials event! We had a great conversation about the importance of building strong relationships, staying transparent during a crisis, and how AI will continue to shape communications and news in the future.

A special thank you to our panelists for sharing their insight and perspective — and to everyone who came ready to listen, learn, and engage.

We hope to see you next week at the Paragon Awards and again on June 10 for our summer social!

Last call! Join us this Thursday for The Message Matters: Media Training & PR Essentials.

We’re excited to share another video from one of our panelists, Brendan Conway, as a preview of what’s ahead. This is your chance to get the inside scoop from media professionals turned PR pros on how to build strong relationships with reporters, craft more effective pitches, and improve your chances of getting your stories covered.

Hear from former journalists who have been on both sides of the interview and understand what makes a story stand out. You’ll walk away with practical insights you can use right away — whether you work in communications, public relations, marketing, or support leaders who speak with the media.

And yes — breakfast is included! ☕🥐

Thursday, May 21
8:00–10:00 a.m.
Talia’s Event Venue - 7423 W. Greenfield Avenue, City of West Allis

Don’t miss this opportunity to hear directly from the experts. Register now and join us Thursday!
https://prsawis.starchapter.com/meetinginfo.php?id=27&ts=1773858333

We’re excited to share a video from panel speaker Patrick Paolantonio ahead of PRSA’s May 21st event, The Message Matters: Media Training & PR Essentials.

With more than 27 years of journalism and broadcast news experience, Patrick brings deep insight into what makes a message land, and what reporters are really listening for. As one of three former journalists now working in public relations, he’ll offer a valuable insider perspective on media interviews, message discipline, and how to prepare spokespeople to communicate with confidence.

This is your chance to hear directly from the experts!

You’ll gain practical, real-world tips you can immediately apply to your work, and have the opportunity to ask questions and learn from professionals who have been on both sides of the interview.

The Message Matters: Media Training & PR Essentials
Thursday, May 21st
8:00–10:00 a.m.

Bring a friend and register today! https://prsawis.starchapter.com/meetinginfo.php?id=27&ts=1773858333

Save the date! Raise a glass to summer with PRSA SE WI at The Outsider.

Join us on June 10 from 4:30–7:30 p.m. for an evening of connection, conversation, and some of Milwaukee’s best city views alongside our community of PR and communications professionals.

Whether you’re looking to expand your network, reconnect with industry peers, or meet new faces in a relaxed setting, this summer social is the perfect place to do it.

Enjoy a complimentary first drink, courtesy of Branigan, Core Creative and Mueller Communications! Best of all, this event is free to attend.

Register today and join us! https://prsawis.starchapter.com/meetinginfo.php?id=28&ts=1776192123

Hear from panelist Caroline Reinwald on why The Message Matters: Media Training & PR Essentials is a must-attend conversation for communications professionals!

In this video, Caroline shares what attendees can expect to learn from the panel, from strengthening spokesperson strategy and sharpening message discipline to preparing for high-pressure media moments.

If you work in public relations, you know how quickly one question, one clip, or one headline can shape public perception. That’s why this session brings together former journalists who now lead in PR to offer practical insight on what reporters listen for, how stories get framed, and how communicators can stay clear, confident, and in control of the message.

Join us for an engaging and practical discussion, plus time to connect with fellow professionals before and after the panel.
📅 Thursday, May 21, 2026
🕗 8:00–10:00 a.m.
🎤 Panel discussion: 8:30–9:30 a.m.
📍 Talia’s Event Venue - 7423 W. Greenfield Avenue, West Allis, WI 53214

Register today and join us for a valuable morning of insights, strategy, and networking. https://prsawis.starchapter.com/meetinginfo.php?id=27&ts=1773858333

Great visit with CBS 58 last week. Our tour and conversation sparked helpful ideas on how we can work together to generate coverage that truly matters to the community. A win-win all around.