Directed by Ari

Behind the scenes of a music video that I directed for my client

I’ve spent 6 years directing music videos for rap and hip-hop artists — these are the 3 mistakes I see over and over when artists post their videos online

Check out our new video for .vanz_p_l_u_g I was asked to do something different from what I usually do — and here is the result

Shooting in a mansion beats any studio honestly.

If you're coming to LA and don't want to deal with renting a location — just send me the address of where you're staying and we'll shoot your music video right there.

Built-in aesthetic, zero location fees. 😂🎬

Sometimes your lifestyle won't look impressive from the outside. That's fine.

If you're locked in and building something real, who cares what it looks like right now. Stop explaining yourself to people who aren't on the same path.

Do the work. Make the art.

And if you're ready to turn your track into a cinematic music video — DM me and let's make it happen. 🎬

One thing that makes a music video actually worth watching — location changes and multiple looks.

A single location with one outfit for 3 minutes gets old fast. But cut between 3 different environments and 2-3 different styles and suddenly the video has energy, movement, and keeps people watching till the end.

That's why I build location variety and wardrobe changes into every package. Because the difference between a good video and a great one is usually in the details like that.

Happy 250th b-day AMERICA 🇺🇸🦅