rbb Communications

The next generation of PR & communication pros have arrived 👏

We’re excited to welcome our Summer 2026 interns to the rbb team! From fresh ideas to bold contributions, we can’t wait to see the impact they make this summer.

Drop a 👋 below to help us give them a warm welcome!

What can a donut teach us about branding?

In honor of , rbb Executive Creative Director Tom Bolger challenged our design team to think outside the box and reimagine how some of the world's most recognizable brands might celebrate the occasion.

Exercises like this help creative teams think in brand, sharpen creative instincts and explore what makes iconic design instantly recognizable. They encourage designers to study different creative approaches, push beyond the expected, and strengthen the skills that ultimately help brands stand out.

And sometimes, they're just a lot of fun.

Happy National Donut Day from the rbb creative team.

Consumers don’t experience PR, social, advertising and a website separately, it all shapes how they see the brand.

In the latest article for Hotel Executive Magazine, rbb Communications President Lisa Ross shares why brands are strongest when there’s consistency across touch points and PR and creative align from the start.

Read the article: https://brnw.ch/21x340l

Bringing greater humanity, context and clarity to the national conversation around debt earned National Debt Relief both an Award of Excellence and Bronze Anvil recognition from the Public Relations Society of America (PRSA).

For National Debt Relief, the recognition reflects work designed to challenge the stigma around debt and elevate a more nuanced understanding of the financial pressures facing millions of Americans.

In partnership with rbb Communications, the campaign was built on original research focused on parents and older adults, two groups heavily impacted by debt. Those insights became the foundation for a national journalism campaign that paired credible data with storytelling at a moment of real economic urgency.

rbb Vice President John Thompson and National Debt Relief Senior Communications Manager Renee Oehlerking were on hand to accept the awards, marking a meaningful recognition for work that helped bring a more compassionate and informed debt conversation to a national audience.

From global brands to major sports organizations, this year has been filled with reputation-defining moments playing out in real time.

One thing’s clear: how a brand responds can matter just as much as the crisis itself.

That’s why we put together five things every brand should keep in mind when navigating high-pressure moments, because in today’s world, every response becomes part of the brand story.

Need crisis + reputation management support for your brand?

Learn more: https://brnw.ch/21x2Uxs

More and more people are discovering brands through answers generated by AI platforms like ChatGPT, Perplexity, and Claude. Is your brand appearing in those results? And do you know how to influence that outcome?

In a new blog, John Thompson, Vice President and AI/GEO thought leader at rbb Communications, explores the growing role of Generative Engine Optimization (GEO) in public relations. GEO focuses on influencing how large language models (LLMs) surface companies, products, and expertise when users ask questions. That visibility is shaped by credible media coverage and educational content across channels and refined through continuous measurement of how your brand appears to feed further optimizations.

If you want a clearer understanding of what GEO is, why journalism plays a critical role, and how brands can begin measuring their visibility across generative platforms, read the full blog: https://brnw.ch/21x2HHQ

Last month rbb'ers attended the American Heart Association Palm Beach’s Go Red for Women luncheon to raise awareness and support for women’s heart health.

The event brought together community leaders, sponsors and supporters around a shared goal: helping more women understand their health, advocate for themselves and support one another through every age and stage of life.

Held at PGA National Resort, the event included support from sponsors and community partners, including Florida Power & Light and CVS Health.

Go Red for Women continues to create connection around a critical issue, turning awareness into action and community support into meaningful progress for women’s health.

Great day on the course at the 33rd Annual HOT Challenge hosted by the Greater Miami Convention & Visitors Bureau Visitor Industry Council.

rbb supported this year’s tournament with SVPs Shawn Warmstein and Josh Merkin representing the agency alongside clients and hospitality & tourism leaders from across South Florida. Josh also took home the Closest to the Pin award! ⛳🏆

It’s always great when the tourism industry comes together while supporting the future leaders shaping Miami-Dade’s hospitality and tourism community.