Fast Track My Biz

GENERATIONAL SHIFTS IN MARKETING PREFERENCES

Over the past decade, advertisers have adapted to the boom of technology and the introduction of various new marketing channels and tactics.

Fast forward to 2021, and the generational tides have changed. Baby Boomers are spending less as they retire, Gen X is more financially powerful than ever, Millennials are building careers and families and hold much higher spending power, and Gen Z represents the trendsetters.

AMID THESE SHIFTING DYNAMICS, PURCHASING BEHAVIOR HAS BECOME EVEN MORE DIFFERENTIATED.

From a marketer’s perspective, effectively communicating with shoppers has never been more challenging, given that each generation’s buying habits vary significantly.
3 Critical take ways
1/ Your customers want to hear from you
2/ Email is the No. 1 channel for all generations except Gen Z, which prefers
social media
3/ Personalization is the key to engaging current customers

IMAGE 1 THE GENERATIONAL SHIFTS ON CHANNEL CHOICE
IMAGE 2 HOW TO BOOST YOUR SOCIAL MEDIA FOLLOWING
This report is curated from Dataxle. 2022 publication.

Asking generic-type questions inside our group community is an awesome way to get likes. It helps to build your audience!

How about sharing helpful tidbits and ideas that can generate more interest in what you are offering, without your audience feeling they are being “hustled”.

HEY!! SMALL BUSINESS OWNERS and ENTREPRENEURS
"Helpful stuff to fast track your biz!"

If you could fix an area of your personal brand strategy, what would it be?
Here are 5 critical areas to avoid as you build your compelling personal brand message

Do you know your ideal audience by Population Generation?
What are their buying behaviors…and have they been impacted by Covid?”

PLUS, are you overlooking our Z-Gen, the 18-24 years young adults?
They account for 26% of the population and our future business owners.

HEY!! ENTREPRENEURS AND SMALL BUSINESS OWNERS –
“Good stuff to fast-track your biz!”

Is a personal brand strategy important? Why?
A short excerpt from my course.

Have you ever asked yourself?
"I THOUGHT I WOULD HAVE MORE LOYAL CUSTOMERS BY NOW, AND CANNOT FIGURE OUT WHY?"

Click on the link to learn more.
https://fasttrackmybiz.com/flagship-frameworkiupi7qu7

Keep promoting your brand. You NEVER know who's watching.
If I could fix just 1 thing about your message, what would it be?

Are your Social Media posts connecting with your ideal audience? Demographics by Social Media platform. Download the PDF of demographics by Social Media platform

Meet Google Drive – One place for all your files Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Start with 15GB of Google storage – free.

Hey entrepreneurs and small business folks. What are you doing to celebrate Labor Day?

How are you presenting yourself through your business?
I.E. your Personal Brand Strategy.

What Socal Media site is best to connect with my target audience?

My PDF file will show you where your ideal audience hangs out !!

GOOD LUCK. ENGAGE !!!!

Social Media Stats.pdf