Apex Video Group

There’s something special about the Fourth of July in a city like San Jacinto. The parade. The music. The local businesses. The community groups. Kids waving flags, neighbors catching up, and families making memories together.

Every city has its own personality, and community events like this are where you really get to see it.

Looking back at one of last year’s celebrations before we head out to film this year’s.

Happy Fourth! 🇺🇸

VideoProduction Storytelling ApexVideoGroup

Most State of the City videos focus on projects and accomplishments. For this one, we decided to follow Mayor Phil Ayala around San Jacinto for the day.

The goal was to showcase local businesses, city departments, new projects, and the personality behind the title. Along the way we visited the city garden, checked out the pickleball courts, met with local business owners, and worked in a few laughs too.

Civic storytelling doesn’t always have to be serious. Sometimes it can just be fun.

CityGovernment

City of Indio + Albert A. Webb Associates. When I first heard about this project, my reaction was basically: “Okay… it’s a storm drain project.” But the more I learned about it, the more interesting it became.

What started as an infrastructure project turned into something much bigger. The City of Indio and Albert A. Webb Associates found a way to improve stormwater infrastructure while also creating a more inviting, beautiful downtown experience.

That idea ended up shaping the entire creative approach for the video. Instead of treating it like a traditional engineering project, we wanted the visuals, music, editing, and pacing to reflect the energy of the revitalization happening throughout downtown Indio.

I love discovering what makes a project unique and building the creative approach around that idea. For this project, the story wasn’t just about infrastructure. It was about creating a place people want to spend time in. Super happy with how this one turned out.

EconomicDevelopment CommunityDevelopment Storytelling VideoProduction ApexVideoGroup

Breaking ground. Not just in construction, but in ideas, investment, and the future of a community.

For Eastvale’s State of the City Economic Development & Infrastructure video, we wanted to capture that feeling of momentum and progress.

Fast-paced edits, construction imagery, gritty narration, and a whole lot of energy. Every creative decision was designed to reinforce the theme of “Breaking Ground” and reflect a city that is constantly moving forward.

Economic development is often the engine that drives a city’s growth, and we wanted this piece to feel like Eastvale itself: ambitious, energetic, and always building toward what’s next.

One of my favorite pieces from this three-part State of the City series.

🎥 City of Eastvale

CityStorytelling Municipal Marketing Government Communications ApexVideoGroup

TEMECULA SUPERSTARS! One of our favorite economic development pieces produced as part of the City of Temecula’s State of the City campaign.

This project spotlighted some of the entrepreneurs, creators, and businesses helping shape the energy and identity of the community, including Gotham Garage’s custom builds and classic cars cruising through Old Town Temecula.

Fast-paced edits, cinematic visuals, and a ton of fun bringing this one to life.

DREAM BOLD 🌊

Really proud of this one.

We partnered with the City of Lake Elsinore to help create a cinematic piece focused on showcasing the energy, beauty, and lifestyle surrounding the lake and community.

This production ended up being one of the most logistically complex shoots we’ve ever coordinated. Over 50 extras, multiple boats, wakeboarders, jet skis, drone ops from moving watercraft, wireless monitoring systems, and a whole lot of moving pieces working together out on the water.

Huge team effort from everyone involved and an awesome reminder of how powerful visual storytelling can be when it’s rooted in community and collaboration.