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Elevating Stories, Creating Impact. We produce cinematic video content that brings your brand to life. Southern California based. Local Business
Eastvale’s State of the City is tomorrow night, so here’s a throwback to last year. These events are always a good time… part city update, part reunion, part celebration of the people who make Eastvale what it is.
And then sometimes Mike McMinn starts breakdancing 😂 Still one of the more memorable State of the City moments we’ve captured.
I won’t be there this year, but I hope everyone has an amazing night tomorrow.
09/22/2026
Another day, another State of the City. Yesterday was day two of interviews for the City of San Jacinto’s upcoming State of the City. We talked with City Council, staff and members of the community, and honestly, this is still one of my favorite parts of what I do.
I get to meet people, ask them questions, hear their stories and learn what makes their community special. Then somehow we get to turn all of that into a film. I say it all the time: cities aren’t buildings, streets or boundaries on a map. They’re people.
San Jacinto has 138 years of those people and stories. Now we get to bring a few of them to the screen. I’ve got a pretty cool job!
Filmmaking
Last year we had the privilege of filming the City of Eastvale’s annual 9/11 Remembrance Ceremony. Live events only happen once. No second takes. You have to anticipate the moments that matter and be ready when they happen, especially on a day that deserves to be documented with this much care and respect.
One thing I’m always thinking about when filming for cities is how what we capture today can help tell their story later. Beyond the ceremony itself, we were able to capture genuine moments with the community, City Council, police, fire and first responders, footage that can live on in future projects and State of the City videos.
But today, this video is simply about remembering. The lives lost. The families forever changed. The first responders who ran toward danger. We remember. 🇺🇸
09/09/2026
Some might say Three cameras for one interview might be a little much. But if we’re bringing three, I want three completely different looks.
For this setup we had an FX6 as our Acam with a traditional interview angle, a 2nd FX6 practically sitting on the floor using the windows to frame our subject, and an A7S III riding a slider with a short-sighted composition that gave us something completely different.
These were emotional, personal testimonies, so I wanted the visuals to feel that way too. Not just three clean corporate angles , but something with a little more personality and intimacy.
We definitely brought enough lighting to raise the temperature in the building a few degrees 😂 but I loved how this setup came together.
Sometimes this job is just finding a cool room, filling it with entirely too much equipment, and figuring out how many different ways we can tell one story. What a fun day!
This is technically a State of the City video, can you tell? Spent the day at Agave Mexican Restaurant shooting one of this year’s Business Spotlights. We captured food, kitchen, bar, service, ribbon cutting… pretty much everything.
I love that city videos can look like this. You don’t always need someone sitting in front of a camera talking about economic development. Sometimes you can just show off a great local business and the people behind it.
Big shoutout to Andrew Badillo and Joshua Vazquez for killing it with me on this one. Always appreciate having a crew I can trust to jump in, figure things out and get the shot.
And a special shoutout to Elijah Robert-Mahdi Soto from Cause To Become Media, who basically became our unofficial BTS department for the day. He shot a TON of vertical footage while we worked and then Dropboxed everything to me afterward. Seriously appreciate you!
Now to somehow turn an entire day of footage into three minutes.
08/18/2026
Some shoots are just more fun than others!Give me a couple cameras, some massive construction equipment, and permission to get a little dirty and I’m pretty happy.
Spent the day with Josh capturing a Granite Construction project in action. Infrastructure might not sound glamorous, but put one of these machines in front of a camera and it gets cinematic pretty quickly. Another good day in the field.
07/28/2026
State of the City season is officially underway! I’ve produced more than 50 State of the City videos for dozens of cities across Southern California, and every year starts with the same challenge: How do you make this one feel completely different from the last?
This year’s Eastvale series is built around “The Stories That Make Us,” so we spent less time chasing polished sound bites and more time having real conversations. The goal isn’t just to tell people what happened this year. It’s to help them connect with the people behind the titles.
Now comes the fun part, turning hours of interviews into stories people will actually remember. Can’t wait to share the finished series.
There’s something special about the Fourth of July in a city like San Jacinto. The parade. The music. The local businesses. The community groups. Kids waving flags, neighbors catching up, and families making memories together.
Every city has its own personality, and community events like this are where you really get to see it.
Looking back at one of last year’s celebrations before we head out to film this year’s.
Happy Fourth! 🇺🇸
VideoProduction Storytelling ApexVideoGroup
Most State of the City videos focus on projects and accomplishments. For this one, we decided to follow Mayor Phil Ayala around San Jacinto for the day.
The goal was to showcase local businesses, city departments, new projects, and the personality behind the title. Along the way we visited the city garden, checked out the pickleball courts, met with local business owners, and worked in a few laughs too.
Civic storytelling doesn’t always have to be serious. Sometimes it can just be fun.
CityGovernment
City of Indio + Albert A. Webb Associates. When I first heard about this project, my reaction was basically: “Okay… it’s a storm drain project.” But the more I learned about it, the more interesting it became.
What started as an infrastructure project turned into something much bigger. The City of Indio and Albert A. Webb Associates found a way to improve stormwater infrastructure while also creating a more inviting, beautiful downtown experience.
That idea ended up shaping the entire creative approach for the video. Instead of treating it like a traditional engineering project, we wanted the visuals, music, editing, and pacing to reflect the energy of the revitalization happening throughout downtown Indio.
I love discovering what makes a project unique and building the creative approach around that idea. For this project, the story wasn’t just about infrastructure. It was about creating a place people want to spend time in. Super happy with how this one turned out.
EconomicDevelopment CommunityDevelopment Storytelling VideoProduction ApexVideoGroup
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