Grafik

We had an amazing time at last week’s inaugural Summit! Highlights from our talk on “Unlocking the Power of Brand Awareness” included:

1. Combine “brand marketing” and “demand marketing” to maximize both short- and long-term sales. You have to plant the orchard (build/grow the brand) AND pick the apples once they’re ripe (capture the resulting demand).

2. In B2B, 95% of customers are out-market at any time. Brand marketing can help prime your audience so that your company comes to mind once a buying situation arises. It’s also proven to help improve activation marketing performance.

3. Balance your investment in brand vs. demand based on your brand’s maturity and market, aiming for a 50/50 approach if possible.

4. CMOs struggling to measure brand health should set high-level goals, align them to measurable KPIs, and track growth with a Brand Awareness scorecard.

April is . Did you know there’s an 85% un/underemployment rate among college graduates with autism? is changing that by recruiting and placing neurodiverse individuals in positions that benefit both them and Fortune 500 employers. Grafik crafted a stunning visual identity and website capturing the new mantra, "See Success at Work."
An unexpected but welcome result of this engagement was an ongoing partnership in which Integrate Advisors has helped bring neurodivergent talent into the Grafik workplace. What started as an intern pilot program has now evolved into a hiring channel for full-time talent. We’re proud of our ongoing partnership with the Integrate team and continue to serve as their creative agency of record.

https://grafik.agency/case-study/integrate/

The happiest hour with our Philly squad after an action-packed day! Love these chances to de-Zoom and reconnect. Cheers!

"Mergers and acquisitions are nerve-wracking and time-consuming - but they hold far more value than simply bringing two companies together. Our brand strategist Katelin Breitmayer highlights how the essential glue of brand can heighten return on investment here: https://grafik.agency/insight/the-value-of-brand-in-ma-deals/



"

1+1=3: Sweetening the Value of Brand in M&A Deals Learn more about the essential role of brand strategy in unifying companies, decoding the intricate layers that turn mergers and acquisitions into powerful, synergistic partnerships.

Aireon, who revolutionized air traffic surveillance with their space-based technology, was ready to trailblaze new frontiers and expand their audience after a decade of planning. See how Grafik helped them craft a visual identity, website and brand awareness campaign as forward-looking as their technology here: https://grafik.agency/case-study/aireon-brand-identity-and-marketing/

As a leader in affordable housing solutions and investment, Boston Financial wanted a website refresh that aligned with their purpose-driven mission of providing housing to lower-income neighborhoods. Learn more about our overhaul of their website, with a user persona refresh and UX refinement, here: https://grafik.agency/case-study/boston-financial/

Taking a pause on this “bonus day” of February to reflect back on a great past month at Grafik. Happy leap day, everybody!

Some familiar faces for your Friday! Bill these to

Transforming from shipbuilding to a formidable 'all-domain mission-ready' force, has undergone an extraordinary journey. Explore the impact of our strategic marketing campaign, which not only raised awareness of cutting-edge technological solutions but also resulted in a significant surge in website engagement: https://grafik.agency/case-study/hii/