The Patron Way
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It describes the founding and rapid development of Patrón.
"The Patron Way" is a business branding/love story memoir from author Ilana Edelstein, who was confidante, witness, ambassador & "Mrs/Widow Patron," to life partner & Patron Tequila co-founder, Martin Crowley. The never before told story of Patrón Tequila — the brand that revolutionized an industry
How a billion-dollar business ascended from a forgotten, dusty agave field in Central Mexico—an exciting inspirational tale that will encourage entrepreneurs and marketers worldwide
The Patron Way tells the true story of how Patrón became the world’s top-selling ultra-premium tequila, set against the backdrop of love, s*x, celebrity, dizzying success and, ultimately, betrayal. The Patron Way is the perfect blend of brand chronicle, entrepreneurial inspiration, and compelling human drama, taking the reader from the ancient distillery in the highlands of Mexico to the glittering world of Hollywood.
• A story that can only be told by co-founder's partner Ilana Edelstein who
demonstrates that anything is possible for those with a dream and fire in their
heart
• A passionate tale of the love, tenacity and perseverance it takes to build a
number one selling brand and change an industry
• Patrón is credited with triggering the “premiumization” of brands - a major
business growth vehicle that all top liquor brands now use to sell high-quality
beverages at a high cost
11/22/2019
It’s done... this is the script for the pilot and episode 2 of a six part mini series... wish us luck in our pursuit of a buyer now!!🙏
Huuuuuuuuge day today (finally)...the contract is signed... Prominent Screenplay Writer & Director Andy Tennant is going to write & hopefully Direct an adaptation of The Patron Way. Yayyyy
06/05/2017
The Patron Way is four years old today... I'm reposting this in celebration of a truly extraordinary experience 🙏💞💕💖
The Cure for the Mexican Itch Victorino Matus reviews The Patrón Way: The Untold Inside Story of the World's Most Successful Tequila, by Ilana Edelstein.
11/08/2016
The first Pure Scot ladies tanks to hit the streets... looking good girls... Thank you❣️
09/09/2016
Wow, such great accomplishments and so early on! Happy to say this winner is now available in the States.
We snapped up another gold medal to match our golden Scotch - this time at the China Wine and Spirits Awards!
07/07/2016
Look what just arrived in the mail today...The Patron Way has been translated into Chinese and released there!! Whaaaattt?? Such a thrill!!! Thank you McGraw-Hill.
07/02/2016
Come along for the ride...I welcome my new baby to the USA later this month. Pure Scot...the purely non-traditional renegade Scotch Whiskey that's sure to disrupt! Oh, and like my new business card?
11/18/2015
https://www.youtube.com/watch?v=ogskFtXYb7I
Pure Scot // Ilana Edelstein - SKY NEWS INTERVIEW 12th November 2015, Australia SKY NEWS anchor Janine Perrett interviewed Ilana Edelstein, co-founder of Patron Tequila, on her recent trip to Australia. Watc...
Hey my Australian peeps, be sure you catch Sky News tonight at 6pm...I'm being interviewed by Janine Perret regarding my involvement with Pure Scot and Bladnoch Scotch Whiskey...and The Patron Way too, of course. Wish me luck 😘😘
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Marina Del Rey, CA
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