JL3 Financial

JL3 Financial

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Holistic wealth management firm with office locations in Green Bay, Madison, and Eau Claire. John Locke is our main Financial Advisor.

Empowering clients to build and protect their financial future through personalized advice and ongoing support. We are a small wealth management team consisting of 1 Financial Advisor, 3 Client Service Associates, and 1 Administrative Associate. He has been in the industry for nearly 15 years and services clients all throughout the state of Wisconsin. Contact Info:
Kim Fisher (Green Bay) – (920)

Help Your College Grad Become an Investor 05/28/2026

Graduating college is a major milestone, and it’s also a great time to start building smart financial habits through investing. If your family has questions about helping a recent graduate get started, our team is always here to help.

Help Your College Grad Become an Investor Looking for a meaningful college graduation present? Consider opening up the world of investing.

401(k) Checkup: Are You on Track? 05/22/2026

When was the last time you gave your 401(k) a checkup? Reviewing your contributions, investments, and retirement goals regularly can help keep you on track for the future you envision.

401(k) Checkup: Are You on Track? Your 401(k) helps shape your future—consider if you’re saving enough, your investments match your goals, and that you haven’t forgotten about any accounts with prior employers.

Saving for College: Custodial Accounts 04/30/2026

Custodial accounts offer a flexible way to save for a child’s future with fewer restrictions than traditional college plans. If you think this could fit your situation, reach out to us for more information.

Saving for College: Custodial Accounts Custodial accounts may not offer the tax benefits of 529 plans, but they can be used to fund expenses that 529 plans don't cover.

Saving for Retirement: 401(k)s, IRAs, and More 04/23/2026

Not sure whether to prioritize your 401(k) or an IRA? Both can play an important role, especially when it comes to capturing employer match and adding flexibility to your retirement strategy.

Saving for Retirement: 401(k)s, IRAs, and More We break down which retirement accounts—IRAs or 401(k)s— may be right for you.

Potential Long-Term Benefits of Investing Your HSA 04/16/2026

Your HSA can do more than just cover current medical expenses. It can also play a meaningful role in your long-term financial plan if invested thoughtfully. If you have questions about how to use your HSA, give us a call!

Potential Long-Term Benefits of Investing Your HSA Health savings accounts (HSAs) are for more than just routine medical expenses. By investing a portion of your account, you can potentially grow your funds tax-free.

IRA Rules: 8 Things You Need to Know 04/09/2026

Understanding IRA rules like contributions, taxes, and withdrawals can make a big difference in your long term plan. Take a minute to review this guide and reach out if you have any questions on how this applies to your plan.

IRA Rules: 8 Things You Need to Know Knowing about different IRA rules can help you make better decisions about which type of retirement account best suits your situation.

04/03/2026

Exciting News! We’re hiring! JL3 Financial is looking for a Financial Representative to join our Eau Claire, WI office.

If you’re interested in helping clients plan for their financial future and growing your career with a supportive team, we’d love to hear from you.

For more information and to apply, click here: https://www.linkedin.com/jobs/view/4393471092/

7 Steps to Financial Independence 03/25/2026

Financial independence is about having the freedom to make life decisions on your terms, not just reaching a number. This article highlights practical steps to build that flexibility through thoughtful planning, saving, and long term investing.

7 Steps to Financial Independence Financial independence means having the freedom and flexibility to live life on your terms. Here's how you can begin to achieve it.

Must-Ask Questions: Roth IRA Withdrawals 03/11/2026

Before tapping into your Roth IRA, be sure you are making the smartest move for your retirement. This article walks through the key questions to ask so you can make confident decisions with your savings.

Must-Ask Questions: Roth IRA Withdrawals Investors tend to focus more on saving for retirement and less on what will happen when they take money out. We answer six common questions on making a Roth IRA withdrawal.

How to Stay on Top of Your Retirement Savings 02/26/2026

Are you on track for the retirement you’ve envisioned? This helpful guide from Charles Schwab shares simple, proactive steps to help you stay in control of your retirement savings and avoid costly surprises down the road.

How to Stay on Top of Your Retirement Savings Wondering if you're on track to reach your retirement goal? Here's how to calculate how much you should have saved by now.

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Address


621 N Sherman Avenue/Suite B8
Madison, WI
53704

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm