Lubbock Chapter - Texas Restaurant Association

🚨 MEMBER BENEFIT ALERT 🚨

The Texas Restaurant Association is excited to introduce a NEW member benefit available to ALL TRA members — complimentary access to our Consultancy Center Experts!

Members now receive up to THREE complimentary 15-minute consulting sessions each year to help navigate business challenges and operational decisions.

Our experts can provide guidance on:

✔ Workforce Strategy
✔ Menu Development
✔ Financial Planning
✔ Technology Adoption
✔ Permitting & Operations Support
✔ And More!

Whether you’re looking to improve operations, solve a specific challenge, or explore new opportunities for growth, our Consultancy Center Experts are here to help.

Getting started is easy — simply complete the online intake form to request your consultation: https://fs24.formsite.com/wsaaritramailorg/djwnz7dh59/index?

Take advantage of this valuable member benefit today!

Great Event-they saved the best stop for last:) Good to see each of YOU!

Step into an evening of celebration at the 2026 Texas Restaurant Awards: a culinary experience honoring the craft, innovation, and leadership that define Texas hospitality.

Industry leaders from across the state will gather for a night dedicated to honoring the best and brightest in the Texas restaurant industry.

What you can expect:
-6:00 pm - Cocktail reception with open bar & signature bites from a variety of culinary talent
-7:30 pm - Texas Restaurant Awards ceremony honoring the industry's best and brightest
-An afterparty with a purpose, benefitting the future of our industry.
Savor thoughtfully curated cuisine from an array of Texas chefs, expertly crafted cocktails, and live entertainment, all set within an atmosphere of talent and inspiration.

*Signature Cocktails & Delicious Bites
*Dress code: Cocktail, business

Join us for an eventing where passion meets purpose, and where the future of Texas hospitality is celebrated in exceptional style.

Get Seats!

Lubbock Hospitality Leaders: Don’t Miss This Thursday’s Texas Tour Town Hall!

If you own, operate, or manage a restaurant, bar, food truck, or hospitality business, this conversation is for you.

Join Texas Restaurant Association leadership and fellow operators from across the region to discuss the issues impacting your business right now—from workforce challenges and labor concerns to credit card fees, taxes, and the legislative issues shaping the future of Texas hospitality.

This is your opportunity to ask questions, share your perspective, connect with industry peers, and make sure the voice of Lubbock hospitality is heard.

📍 Las Brisas Lubbock | 4701 112th St
📅 Thursday, June 4
⏰ 2:00 PM – 3:30 PM

The decisions being made today will impact your business tomorrow. Pull up a chair, join the conversation, and help us advocate for the future of our industry.

👉 Register now and invite a fellow operator to attend with you!
https://www.zeffy.com/en-US/ticketing/emily-and-kelseys-texas-tour-lubbock

Thanks for your Service. Visit one of the many great local restaurants to enjoy perks to say "Thanks"!

📈 Trend or fad? Knowing the difference can make all the difference for your business.

Join the Texas Restaurant Association and Datassential for an exclusive webinar designed to help restaurant operators better understand what today’s consumers actually want — and which trends are truly worth paying attention to.

From value-driven dining to balancing health, wellness, and indulgence, this session will break down what’s gaining momentum, what’s fading fast, and what has real staying power. Backed by real consumer and menu data, you’ll walk away with insights to help guide smarter menu, marketing, and business decisions.

🎤 Panelists:
• Kelsey Erickson Streufert, Chief Public Affairs Officer, TRA
• Renee Lee Wege, Trendologist & Senior Publications Manager, Datassential

⭐ TRA Member Exclusive Webinar
Not a member yet? Email [email protected] to join today!

🔥 Calling all Texas chefs! The Texas Restaurant Association and the Texas Restaurant Show are launching an exciting NEW culinary competition this year — the 𝐋𝐨𝐧𝐞 𝐒𝐭𝐚𝐫 𝐓𝐚𝐩𝐚𝐬 𝐒𝐡𝐨𝐰𝐝𝐨𝐰𝐧! 🇨🇱🍴

Chefs from across Texas are invited to apply by June 1 for the chance to compete live at the Texas Restaurant Show on July 12 in a fast-paced, two-round tapas competition highlighting creativity, technique, and bold Texas flavor.

Up to eight chefs will be selected, and the winning chef will earn the incredible opportunity to represent Texas at the Tapas of America event in Querétaro, Mexico — with a chance to advance to the World Tapas Competition in Spain! 🌎✨

This exciting new competition shines a spotlight on the talent, innovation, and culinary excellence found throughout Texas hospitality.

📣 Applications are open now through June 1!
Apply here: https://txrestaurantshow.com/Show/Explore/Lone-Star-Tapas-Showdown-Chef.aspx

🚨 Lubbock-area restaurant & bar operators — don’t miss the Texas Restaurant Association Texas Tour stop on Wednesday, June 4 at Las Brisas!

This is your opportunity to hear directly from the TRA team about the issues impacting Texas hospitality businesses right now — from legislative updates and workforce challenges to advocacy efforts designed to protect your bottom line.

Why should you attend?
✔ Stay informed on policies affecting restaurants & bars
✔ Learn what TRA is doing for operators across Texas
✔ Share the challenges you’re facing locally
✔ Connect with fellow hospitality professionals in the Lubbock market
✔ Make sure your voice is part of the conversation

The hospitality industry is changing fast, and this Town Hall is designed to give operators the information, resources, and connections they need to stay ahead.

📍 Las Brisas Lubbock
🗓 Wednesday, June 4
⏰ 2pm - 3:30pm
Register here: https://www.zeffy.com/en-US/ticketing/emily-and-kelseys-texas-tour-lubbock

Help us spread the word by tagging fellow operators and hospitality leaders who should be there!