RedTag

Would you have bought a TV ad in 1941, when almost nobody owned a television?

One watch company did. It didn't sell a single watch, but it bought them a decade's head start on a new platform. ChatGPT just opened up advertising, and we think it's the same bet. We're already testing. Read the full story on the blog to learn if ChatGPT ads are worth testing for your brand.

Read more: https://bit.ly/4xttqcw

Louisville keeps building great companies, and we’re proud to be one of them.
RedTag has earned a spot on Louisville Business First’s Fast 50 for the fourth time, joining this year’s group of the region’s fastest-growing private companies in the $10–$25M category.
We’re grateful to our clients and team members who continue to make this growth possible. Here’s to building what’s next for Louisville.

Read more: https://bit.ly/4gvjLx6

Arts Council of Indianapolis. Try saying that three times fast. We solved that problem with a new name: “IndyArts,” creating a bold new brand identity that unified the organization’s many programs under one clear, powerful vision. Today, one of the Midwest’s premier arts communities has a brand as vibrant and memorable as the city it represents.

Learn more: https://www.redtag.digital/works/indyarts

A luxury eyewear brand rooted in Italian craftsmanship deserves a website just as beautiful, understated, and exquisite as the product itself. That’s exactly what we did for Valdo, crafting their ecommerce website to launch the new brand. See how we brought the process and artistry of Italian eyewear-making to life. Link in bio.

Link to work: https://www.redtag.digital/works/kenmark-valdo

A rare bourbon deserves a presentation that feels just as special. Throwback to one of our favorites, our label and packaging design for the 2019 Blanton's Blue Label Special Release. Proud to have played a part in the story of such an iconic American brand.

Learn more: https://www.redtag.digital/works/blantons

Great brands create a sense of belonging. We partnered with Louisville Catholic Schools to unify 48 schools under one cohesive brand, redesign their website, and launch an enrollment campaign rooted in the simple truth that Catholic schools are more than places to learn. They’re communities where families belong. The result was a brand embraced across the entire Archdiocese.

Learn more: https://www.redtag.digital/works/archdiocese-of-louisville

Proud doesn’t convey how we feel announcing that our team brought home another Emmy for the Reàl Infused Exotics brand video!

Huge shoutout to the team behind it. Our director of content production Ana Rodas who led the full-scope production across 4 different locations. Tori Higgins and Julia Duggins brought hands-on production support. Tristan DeWitt Carr shaped the brand strategy that built the story. Derek Crawford saw what this team could do and pitched the project from day one.

Check out the video here: https://youtu.be/JMGkM3vRCF8?si=0sgxcIBOsProQoN0