Fuller Management - FMC

This one’s for all our DIY entrepreneurs: You don’t have to stay stuck😖.

1. ❤️ + save this post
2. Click the “Strat Plan” link in bio to download yours
3. Start planning the future you want for your business

✏️This plan will get you where you want to be!

We’re very (very, very) into making sure our clients run happy, healthy small businesses!

It’s one of our super powers and why we believe having business psychology as part of your foundation makes the best formula for longevity.

It’s the cool people behind the scenes that make a business great — Our favorite part of what we do🤩.

We understand the psychology of entrepreneurship.

✨ You make a choice resulting in a life decision that pushes you to your limits every day. Though hard, you love it. Because the alternative is a lifetime of trying to fit into spaces that weren’t designed with you in mind.

We listen and observe our client conversations with a depth that IS designed to truly hear what your interests mean to say : : You did the hard thing, you’re great at it, it ebbs and flows, and you keep at it.

That’s all the proof we need to know you’re in it for the love of doing good and making an impact.

You’re our kind of people 🫶

Ep. 5 - What customers actually want

3️⃣ The rule of three follows a simple practice. By giving structured options, you make the experience and buying decisions easy.

🤯 If your customer feels overwhelmed, they feel forced to decide, which results in the “best decision” for them - No decision at all.

Avoid abandoned carts and missed sales by designing a simple buying experience. Your margins and your customer will thank you for it 😉.

Nudges = Strategic placement of information, giving a person the option to choose, directing them toward known interests and business offerings.

Examples:

* Direct mailers
* Email
* Special offers
* LTO’s
* BOGO’s
* Dollars-off or % off
* Pop-ups / Events
* Flyers
* Collabs
* Announcements
* Etc.

Ep. 3 - What customers actually want
👂All about cadence

Cadence = important indicator of customer attitude toward spending with your business.

🗣️ When customers choose specific words, it helps clarify their relationship with buying, and their willingness to buy what you’re selling.

💡Thinking that people buy simply because there’s items to purchase is often what puts small businesses in a hole — Send us a DM w/ questions about your customers.

Ep.2 What customers actually want
💰Pricing Edition

If you listen, your customer will tell you whether they do or do not value your product. The words they choose when shopping with you tells you everything you need to know!

💡”Dollars” tends to = investment or barrier, “Bucks” often simplifies the purchase down to an attainable transaction, an attitude about spending. Both stem from behavioral patterns.

If you’re curious about how your customer views your business, send us a DM and we’ll clarify your patterns. Save this post and send this to your small biz friends 🤝

Ep.1 What customers actually want

Have your customers disappeared? Here’s a few of the trends we see when food/bev businesses struggle to figure out where their customers went.

💡And all of these (small) things are in the business owners control.

If you want your business evaluated, we’ll find out why customers are or aren’t responding the way you want, and send you a report : : Send us a DM or send this to your food/bev a**l biz friends.

Every entrepreneur experiences that glimmer, the tiny detail that says “you’re built for this”.

Is this you?