SmartScout

A giant shoe brand handed over one shoe that just wasn't moving. A total dog. The plan was basically "eh, throw it on TikTok Shop and see what happens."

It's now their #1 women's bestseller. And a Hollywood star is repping it.

What changed? The market told them what to say about the shoe.

Want to find your brand's next sleeper hit? Watch The Full Podcast Live On YouTube. 👀

Want to know how much stock your competitor has? Add their product to your cart. Then keep adding.

Amazon eventually caps you and tells you the max it'll sell. In this one it stopped at 31.

Sounds like a clean inventory count, right? Not quite. There are a few ways that number can send you in the wrong direction, and if you're making Q4 calls off it, you'll want to know them.

Watch the full video on YouTube to see real inventory data without the guesswork 👀

Brands selling on both Amazon and TikTok Shop are growing about 5x faster than brands that are only on Amazon.

And it gets better. The more they sell on TikTok Shop, the faster their Amazon growth climbs. That's the halo effect, and the data backs it up.

So which brands are riding it right now, and which categories are next?

Podcast Out TOMORROW on YouTube! 👀

Your competitor's inventory count tells you more than their listing ever will.

Deep stock heading into Q4? They're betting big. A thin position? Could be a reseller testing the waters, or a stockout waiting to happen (and a window for you).

Track it over a month and you stop guessing. You see how they actually behave and what they're really selling.

Want to see what your competitors are sitting on? Watch The Full Video Live On YouTube! 👀

Four of the top energy drinks on Amazon (Red Bull, Celsius, and the rest of the shelf) and they're moving price way more than you'd think.

Prime Day deals. Subscribe and save. Coupons that quietly jump from $4 off to something a lot bigger.

We tracked all of it in real time.

See what we caught 👉 Watch Full Video On YT

Amazon was hammering them on price. Their vendor manager stopped answering the phone.

That's usually the moment a brand decides it's time for a change.

One founder made the jump, cut out the 3PL fees, cut out the Amazon fees, and now runs everything as one lean operation.

His advice: crunch your own numbers first. If you're doing fine, keep doing what you're doing. If a pain point keeps showing up, it's worth a look.

Hear the full story 👉 Full Episode Out Now on YOUTUBE

We've sold on Amazon for 12 years. Done a few hundred million across our own products. And real talk, if all you had was Keepa, you'd be fine. It's the original price tracker for a reason.

But we wanted more than a price history graph. We wanted to know what a price move actually does, to sales rank, to position, to everything downstream of it.

So we built on top of it.

See what it catches 👉 Full Video On Youtube

He counted once. 36 different fees on one Amazon shipment.

A golf brand founder, six years in, watched fulfillment fees creep up every few months until a $3 item was suddenly costing him $5 just to ship.

He couldn't tell what he was actually making anymore.

So he made one change, and now the math finally makes sense.

Hear what he did 👉 Full Video Out TOMORROW! (On YouTube)

Your competitor changed their price. No post, no email, no heads up.

We still caught it.

That's the whole point of tracking competitors on SmartScout, the quiet moves show up just as loud as the big ones.

Full breakdown 👉 OUT NOW ON YOUTUBE

Even brands that swore they would never sell on Amazon, cough cough, the Estée Lauder brands, they're there.

The beauty playbook used to end at Sephora exclusivity. Now it's launch in Sephora, build the story, then open Amazon.

So a beauty brand today is running product innovation, community management, and every channel at once. And one bad day on social can undo all three.

WATCH THE FULL PODCAST LIVE ON YOUTUBE!