Orange Inbound

What else proves to the world how great your building materials are better than a bunch of happy customers?

How To Turn Homeowners Into Your Marketing Team: Tips for Keeping Customers Happy Your customers are the easiest way to get the word of your company out into the world.

You can't optimize your building materials site if you don't know what keywords your customers are searching for in the first place.

How To Identify Keywords For Your Building Materials Business Finding the perfect keywords to drive your audience to your website is more vital than many businesses realize.

Sometimes, a single email isn't enough. That's why drip campaigns are so valuable when it comes to lead nurturing and customer education.

Step Up Your Building Materials Email Marketing With These 5 Drip Campaigns When planning your building materials email marketing strategy, are you thinking long-term? Consider laying out these drip campaigns to supplement your lead nurturing down the line.

Just like renovations on a home, continuous tweaks and improvements based on data can help you build a bigger, better marketing strategy.

How Agile Marketing Benefits Building Materials Manufacturers: Putting Together Faster Ideas The way to repair separation between the different departments of building materials manufacturing companies is to use an agile marketing process.

Getting people to subscribe to your building materials mailing list is great, but making a great first impression is really what's going to keep them on the hook.

Crafting The Perfect Welcome Email For Your Building Materials Mailing List First impressions are everything so you should create a welcome email that gives your audience an introduction to your brand.

According to Wistia, people spend 2.6x more time on pages with video than on those without. In a world of shrinking attention spans, that’s not bad!

Video Marketing 101 for Building Materials Manufacturers You might not think that video marketing could work for promoting and selling building materials, but times are changing. It's time for lights, camera, action!

Customer retention should be the main focus of your marketing goals. Even a five percent increase in customer retention can increase profits from 25 to 125 percent!

A Customer Retention Strategy For Building Materials Suppliers How do you keep customers coming back? The answer is simple. Create a customer retention strategy and be vigilant about its implementation.

Email marketing can do wonders for your building materials brand, especially when you personalize your messages.

How to Effectively Personalize Your Building Materials Marketing Emails Never underestimate the power of email marketing when it comes to promoting your building materials online.

Your brand voice is basically your company’s personality. It affects how customers see you and even how they perceive the quality of your products.

How Building Materials Manufacturers Can Establish A Compelling Brand Voice When a building materials manufacturer has a clear brand voice that ties their marketing together, it's easier to build trust with customers and outpace the competition.

Did you know that email segmentation can increase your open rates by a whopping 203%?

5 Smart Ways To Segment Your Building Materials Email List By segmenting your building materials email list, you can increase engagement amongst your subscribers by sending them the right messages at the right time.

There's value in running Facebook ads to promote your building materials—as long as you do it right.

4 Tips For Creating Eye-Catching Facebook Ads For Your Building Materials Company Learn what is take to make an eye-catching, effective Facebook ad that will perform successfully, pull in leads, and increase your ROI.

If you've got a great building materials website, but no one is visiting it, don't lose hope! Here's how to fix it.

Why Your Building Materials Website Isn’t Getting Enough Traffic—And How To Fix It If your building materials website isn't getting enough traffic, don't write it off as a lost cause just yet. There are things you can do to fix that!