Listrak

It's official: Amazon has announced an earlier Prime Day, running June 23–26.

With less than two weeks away, check out our blog for actionable tips to help marketers make the most of the opportunity:
https://ow.ly/2TLn50ZbpfC

Are you ready for an early Prime Day?

New content to share!

Our latest Sports & Outdoor Lookbook is packed with trends, strategies, and benchmark data to help retailers create more relevant customer experiences and drive revenue.

Explore tactics like sport-preference personalization, seasonal segmentation, youth gear life-cycling, activity-based loyalty programs, and more.

Download the lookbook: https://ow.ly/ems750ZafUN

Today, as part of NY Tech Week, Listrak is joining leaders at Axios AI+ NY for an expert roundtable on "Training an AI-Ready Workforce."

With AI transforming commerce and customer engagement, workforce readiness has become a critical part of the innovation equation.

We're excited to be part of the conversation exploring how organizations can prepare their teams for what's next.

Thank you for attending our webinar, The Revenue You Can't See.

Hidden blind spots in customer data can significantly impact revenue growth. Leading brands are reducing subscriber abandonment, identifying high-value customers earlier, and using smarter segmentation to uncover hidden revenue opportunities.

At Listrak, we're proud to help make that possible.

Missed the live session? Watch it on demand: https://youtu.be/8CIxvjA7R9E

[Webinar Reminder] Retailers are losing revenue in places they can’t always see:

↳ Siloed email and SMS
↳ Untapped mobile app revenue signals
↳ No clear view of in-store impact

Join us live tomorrow, May 27 at 1 PM ET for a 20-minute session on how to identify and fix these hidden gaps.

Register: https://ow.ly/ziTR50Z4ghW

Are you leveraging AI in your mobile marketing strategy? Many teams are – and scaling quickly because of it.

But as adoption accelerates, it’s important to leverage AI in SMS/MMS and RCS responsibly and compliantly, and in ways that improve the customer experience.

3 key questions marketers should ask via Retail TouchPoints + Listrak:
Q - How is customer data protected?
Q - How does AI support compliance?
Q - Will it improve engagement and conversions?

https://www.retailtouchpoints.com/news/3-key-questions-to-ask-before-adopting-ai-tools-for-sms-marketing/618988/

NYC days & nights! ⚾️🗽

Great time at Yankee Stadium with our friends at Lexer and Lifesight alongside retail leaders and guests before Day 2 of The Lead Summit.

Between the conversations at the game and The Lead, there’s been a strong focus on customer data, engagement, ROI, and growth. Excited to see where Listrak can help retailers better engage customers and drive revenue.

What’s driving strong engagement in today’s crowded inbox? Listrak’s Q1 Benchmark data tells the story.

Thank you to Advertising Week for the opportunity to spotlight the trends shaping modern customer engagement.

Listrak Intelligence uncovered:
• Transactional and triggered messaging continue to outperform traditional campaigns
• AI-driven personalization and first-party data are helping brands cut through inbox saturation
• Post-purchase engagement is becoming a major driver of retention and revenue

These insights are grounded in billions of consumer interactions analyzed in our Q1 Benchmark Report.

Read the article: https://advertisingweek.com/how-marketers-can-stand-out-from-the-inbox-crowd/

Big Insights Ahead – Tune In Live

𝐓𝐡𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐘𝐨𝐮 𝐂𝐚𝐧’𝐭 𝐒𝐞𝐞 (𝐌𝐚𝐲 𝐁𝐞 𝐓𝐡𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐘𝐨𝐮’𝐫𝐞 𝐌𝐢𝐬𝐬𝐢𝐧𝐠.)

Join Ross Kramer, Listrak Co-Founder & CEO, and Allie Naughton, Director of Strategic Insights, for a live 20-minute webinar exploring three opportunities to better connect customer signals across your owned channels.

Because when customer data lives in silos, revenue does too.
Wed, May 27
1 PM ET

Register now: https://listrak.zoom.us/webinar/register/WN_RGTlZ_NOTrePcUGhXdmq7Q

Last week, we welcomed back one of our favorite event hosts, Fred Minnick, for a unique blind bourbon tasting experience.

Our team and guests enjoyed an evening of whiskey education, food pairings, great conversation, and sampling three incredible bourbons – all without knowing what was in each glass. Fred always brings the perfect mix of expertise, storytelling, and fun, and this event was no exception!

A huge thank you to Fred for continuing to make these events such a memorable experience for everyone involved.