Kinectiv

Our team loves working with Mythical Meats! They are reimagining exotic game meats into some of the most beloved mythical beasts! Their snack sticks are not only delicious, but their brand is an open canvas for creatives like us.

Our partnership began with us refreshing their look, with aspirations to develop more than a wordmark, textures, and a color palette! We believed to bring their target audience of gamers, collectors, sci-fi fans, thoughtful gift-givers, and appreciators of all things clever something truly special—we needed unique creature designs that allow for this brand to have an identity to call its own!

Enjoy a look at some of the behind-the-scenes and final designs and then visit MythicalMeats.com to start snacking!

We recently gathered to celebrate the holidays, play a round of saran wrap ball, exchange gifts via white elephant, decorate gingerbread houses, and of course—enjoy delicious food!

A fun night full of friends and family is a great way to close out one year and welcome the next. We are so very proud of and thankful for our team!

What have we been up to? Hard at work, of course—but making sure we're stopping to soak in the moments, too. 😀

Ephrata Public Library aims to put the FUN in fundraising!

They go above and beyond what’s expected. Books are only a fraction of the resources that are offered at EPL, in addition to movies, interactive games, virtual events, passport services, community gardens, transportation and more. What better way to learn about what the Library has to offer than to dive into the Adventure Story yourself!

We’ve been honored to work with EPL on their 2020, 2021, and 2022 annual fundraising campaigns. In order to lean into the Library's EXPLORE theme, we took a story-book approach by building two unique characters that would narrate the campaign. Mya, our fearless adventure guide, is closely followed by her buzzing sidekick, Beatrice, as they learn about the library together.

If you're interested in donating to this incredible organization, visit donate.ephratapubliclibrary.org!

We're excited to share this recent brand refresh and collaboration with the Lancaster Education Foundation. During our discovery phase we learned that their brand did not accurately represent the diverse group of people they serve, it lacked consistency, and that internally it felt stagnant. LEF made it clear at the very beginning that they were in search of an identity that was approachable, inclusive, and to better represent the Lancaster community and people they serve.

We aimed to bring a fresh and relatable sensibility to the services they provide in order to leave a lasting impression on the students, families, faculty, and alumni who benefit from all that LEF does. It has a grounded and urban appeal while remaining professional and accessible. The energy and movement of the wordmark and icon, coupled with the brushstroke and graffiti elements, evoke a feeling of progression, providing a pathway for those in our community to always look forward as they undertake their educational journeys, ever forward into the future.

Need to photoshop a picture? We got you. 👍🏻

Work hard … play harder! Our team loves to roll their sleeves up and get to work, but we love our downtime as well.

Here’s a glimpse at what a few of us have been up to recently—from getting married, to visiting the Amalfi coast, to a riverboat ride on the Susquehanna, to the ultimate cycling experience with Gran Fondo Hincapie, to taking flight, to rocking out, to a trip back in time with the PA Renaissance Faire!

It's important we never forget to play.

Account Coordinator/Bookkeeper/SUPERHUMAN Lynn Hamer recently completed The Sandler Foundations Course by Greg Orth's Sandler Training!

Congratulations to everyone who completed this course, and we're thankful to have fantastic employees dedicated to continued learning opportunities.

Vision Corps is a leading non-profit organization in Pennsylvania with a mission to empower individuals who are blind or vision impaired to attain independence. Having the opportunity over the years to partner with their team has been inspiring and fulfilling every step of the way.

When they turned to us for assistance in re-designing their website, we were honored with the opportunity to assist in re-positioning the wonderful work they do for their various audiences. As do most projects, the VisionCorps website overhaul presented several unique challenges that required strategic planning and thoughtful solutions. None were more important than developing a set of tools to assist users with impaired vision. This included creating high-contrast modes, text scaling, inversion, color filters, and more. These tools, while able to serve vision impaired web users, also act as an educational opportunity to sighted people, helping create empathy and understanding for what barriers and hurdles exist in everyday life.

For a deeper and more detailed dive into how our creative team approached this project, visit getkinectiv.com/project/visioncorps-web.

To learn more about the work being done at VisionCorp and to explore their new site, visit visioncorps.net.

The ideal candidate will be able to appropriately identify the needs of both new and current clients in order to aid clients in achieving goals. This will be done by developing a strong relationship with clients and internal team members to better understand and mitigate any issues the customers may face.



MAIN RESPONSIBILITIES
➖ Work cross-functionally within the company to communicate with all stakeholders in customers' success
➖ Assist our team to develop and execute digital marketing strategies
➖ Continually check-in and re-evaluate strategy to identify opportunities
➖ Create and maintain relationships with customers to better understand and achieve their needs
➖ Meet and regularly communicate with clients to identify opportunities for growth
➖ Manage all reporting about the health of customers' accounts
➖ Prioritize and coordinate client requests and projects internally and externally
➖ Coordinate and communicate timelines for various projects simultaneously
➖ Point of contact for various clients
➖ Track client deliverables
➖ Review and send monthly reports to clients
➖ Facilitate monthly/quarterly meetings with clients
➖ Manage clients and projects using project management tools like G suite, ClickUp, and Dropbox

IDEAL QUALIFICATIONS & SKILLS
➖ 1-2 years of marketing experience preferred
➖ Previous account management and agency experience preferred
➖ Articulate and well accustomed to a client-facing role
➖ Bachelor's Degree in marketing, communications, business, or related field
➖ Knowledge of digital/online marketing
➖ Effective written and oral communication skills including conflict resolution
➖ Ability to manage details and timelines across various clients
➖ Initiative driven self-starter
➖ Detail-oriented multitasker
➖ Deadline driven and able to work in a fast-paced environment

No Tricks. Just Treats. With the spooky season in full swing, we felt it only appropriate to share some delicious designs our team delivered to our friends at Mythical Meats and their exotic game snack sticks.

We had the pleasure of partnering with this creative crew a few years back, from rebranding to assembling strategic marketing campaigns, and as they've continued to grow and increase their available products, we're thankful for the opportunity to bring their new products to life!

If you're looking to be the talk of the town this Halloween, we recommend getting your hands on any or all of their amazing variety packs. Order today by visiting MythicalMeats.com.

We spent several months working with Elizabethtown Public Library, Deb Drury, and her amazing team to refresh this community staple and bring their brand to life.

Key themes we uncovered throughout our Discovery phase allowed us to recognize that this brand needed to have an identity that felt approachable, was easily recognizable, efficiently highlighted their various services for target audiences, and represented the diverse people and community of Elizabethtown.

These discussions resulted in the development of a foundational statement..."A Community Keystone." The end result is a brand that is colorful, adaptable, and one that has an array of design elements and illustrations that allow the library to use and remain creative.

Over the summer, we had the privilege to work alongside Studio Tenn to develop and design their wordmark, show art, social graphics, ads, and more for their upcoming 2022/2023 season!

Representing the season's overarching theme of "Travel," we helped develop stickers and stamps for the shows, along with various elements that allow the pieces to look and feel worn, used, and well-traveled.

Tonight, September 30, and tomorrow October 1, are the big nights for their first show of the season, "Aida." In coordination with The Tennessee Performing Arts Center, we are excited to see this monumental production showcasing our promotional work.

For the show art, it was essential to capture the essence of the love story between Aida (an enslaved Nubian princess) and Radames (an Egyptian soldier betrothed to the Pharaoh's daughter). Using highly stylized illustrations along with a graphic developed to mirror the "Eye of Horus," the characters are represented by combining a male and female eye. The pyramids and sand dunes help place the story firmly in Egypt, while the stars and constellations in the sky support one of the more famous musical numbers in the show "Written in the Stars." Finally, we added a unique approach to overlay effects and textures to give the final artwork that extra magical, subtle glowing feel.

Congratulations Studio Tenn and Tennessee Performing Arts Center on the opening of Aida. We hope you have a wildly successful weekend!

We had a great time gathering at The Imperial Terrace at Holiday Inn Lancaster for the September Merchant Mixer with Lancaster City Alliance.

Thanks to all who took the time and energy to create space for local business owners and professionals to connect.

It was an honor to work with the Fulton Theatre to create the artwork and develop promotional pieces for the world premiere production of "For Colored Boyz," winner of their inaugural "Stories of Diversity Play Festival."

After conversations with writer and director Bryan-Keyth Wilson, we knew it was vital we capture and communicate the truly important and relevant messages of this show—a challenge we did not take lightly.

In this choreopoem, 5 characters, each symbolized by a color and representing a different age and time period, share the experiences of past, present, and future men of color. We made sure these themes were the basis of the artwork and that the final design helped tell the story. The final result is an urban style mural portraying the 5 characters which are in the midst of being painted...a piece still in the works, a story still not yet finished.

"For Colored Boyz" is showing now through September 25 in the Fulton Theatre's 4th floor Tell Studio Theatre. Get your tickets today by visiting theFulton.org

As the Creative Partner for the Fulton Theatre, our team gets the chance to really let their creative juices flow every year as we develop artwork and marketing collateral for the entire season.

This year, the Fulton threw us a bit of a curveball (pun intended) when they said they were going to be doing an extra special season announcement—a first of its kind celebration like no other. They gave us the pitch (another pun intended!) and let us run the bases (we can't help ourselves).

The event was to be called "Fulton at the Ballpark" with the Fulton taking over Clipper Magazine Stadium for a fun-filled, family friendly event.

We had a blast developing the branding for the event, which was intended to be reminiscent of classic baseball uniforms and merchandise.

Over the past year, it's been a privilege working alongside Welcome Home Real Estate. In preparation to strategically branch out as an independent agency, Welcome Home partnered with us to bring their new identity to life. This called for a new brand, a new website, and a slew of new marketing materials that authentically showcased who they are. Doing so successfully enables them to stand out in the local real estate marketplace and makes it easier for Welcome Home to connect with like-minded consumers in search of their service.

During the discovery phase, it became clear they were a little different than what most people would think of when you hear "Real Estate Company." Made up of an incredibly diverse and fun group of agents and office staff members, you'll notice quickly enough that Welcome Home makes their work culture a priority. Their pride in client experiences and their hyper-focus on serving the Lancaster County area is second to none. Having a brand that represented all of those themes was paramount.

Beginning with the Visual Language Board, we focused on brighter color palettes, fonts that felt more natural, and supportive elements that could represent their diversity, culture and the Lancaster county area.

The end result is a wordmark that harkens back to another time, yet has energy and a modern feel, a fun palette of colors to use, an icon that represents the 3 main areas they serve in Lancaster, and simple scene illustrations and brand assets that allow for creativity, flexibility, and adaptability throughout all of their materials.

We're looking forward to showing closer looks at the projects we had the pleasure working on, but we also understand you may not want to wait to learn more about Welcome Home! We don't blame you, have a look around by visiting them at whrealestate.com.

Because together, we’re greater than the sum of our parts.

Lancaster truly came to life with the Fulton Theatre's The Sound of Music! Congratulations and thank you to the cast, crew, and orchestra.

Take a closer look at some of the magic that went into marketing The Sound of Music and the awesome projects our team here at Kinectiv has the opportunity to work on partnering with The Fulton.

If you're like us and you simply can't get enough, don't fret—with shows like SWEAT, winner of the 2017 Pulitzer Prize, opening this week, and Smokey Joe's Cafe, featuring the Rock 'n Roll songs you love as you've never heard them before, opening April 5, The Fulton Theatre is just warming up.

To learn more and take advantage of their incredible Act 2 Subscription package, saving up to 46% on the rest of the season, visit thefulton.org today!

Like any great dish, it takes timing, the proper ingredients, the right people, and a pinch of tinkering along the way.

Here's a closer look at the wonderful work that went into re-imagining, and refreshing the brand for friends and family at Commonwealth Kitchen & Cafe, located on Pearl Street here in Lancaster, PA.

Heyo! 👋 This is Alissa-kyra Carreon, Kinectiv’s Content Marketing Specialist. I’m currently working remotely from Rincón, Puerto Rico and am going to takeover the Kinectiv Instagram story tomorrow to show you what my day is like while on the island.

⚠️ Warning: my day will include lots of beach views and meetings.

Be sure to follow us on Instagram to follow along!

📸: Winona Wilson

Happy Birthday, Andrew Kinsey! We hope today is as epic as you are.

P.S. Don't worry, COVID birthdays don't count towards your overall age.

The Fulton Theatre has done it again! Another riveting show has taken the stage as part of their Ellen Arnold Groff Studio Series.

As the Fulton's Creative Partner, we appreciated the opportunity and challenge to create the show artwork for the world premiere of Changing Channels, which explores the space between fame and personal freedom, between acceptable dissent and political betrayal, all leaving you feeling nostalgic for the Golden Age of television. Take a peek behind the scenes to see some of the thoughts that brought this show artwork to life.

Be sure to visit thefulton.org/shows/changing-channels/ to secure your tickets!

Happy holidays, everyone!

Last week the team got together for an End-of-the-year celebration/Christmas party/Thanksgiving and it was one for the books! 🎅

It’s the moments like these that mean the world to us.

A huge thank you to The Fridge and Commonwealth Kitchen & Cafe for helping make it so great.

Kinectiv is seeking a motivated and enthusiastic individual to help shape our production management department.

An Account Coordinator initiates, maintains, and manages projects on an ongoing and campaign basis. They direct and coordinate the day-to-day agency efforts on assigned accounts.

Kinectiv is a fast-paced, creative agency looking for someone who is initiative driven, with strong organizational and communication skills, and demonstrates keen attention to detail.

Key functions include:
- Communication with clients on Kinectiv’s needs
- Communication with Kinectiv on client’s needs
- Making sure the team knows project scope, goals, and outcomes

Responsibilities include:
- Sending client updates regarding their projects
- Scheduling client meetings
- Scheduling internal reviews
- Assisting in timeline creation for projects
- Measure project performance
- Conflict resolution

The ideal candidate has the following qualities:
- Highly organized
- Detail-oriented
- Experience in the marketing/design field
- Excellent communicator
- Ability to multitask in a fast-paced environment
- Ability to work within a team-oriented environment
- Creative problem-solving skills
- Have the ability to see “the big picture”

If you appreciate good coffee, good design, and the occasional trip to London, then you'll get along great with Blake Embree!

Blake is one of our Graphic Designers. He ensures that Kinectiv is a creative force to be reckoned with. Whether it's branding, animation, custom typography, web design, etc., no project goes through Blake without being thoughtfully considered and energetically executed.

Outside of work, you can find him at a coffee shop, Mission Church PA, or drooling over graphic design legends' work. We asked Blake some questions so you could get to know him better!

𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐨𝐧𝐥𝐲 𝐡𝐚𝐯𝐞 𝐨𝐧𝐞 𝐝𝐫𝐢𝐧𝐤 (𝐨𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐰𝐚𝐭𝐞𝐫) 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞?
Pour over coffee. Light roast. Black.

𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐫𝐚𝐰 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐰𝐡𝐞𝐧 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧 𝐝𝐞𝐬𝐢𝐠𝐧𝐬?
When it comes to any design, it’s essential to immediately ask the questions: what problems does this need to solve, and how do we want the audience to feel? My inspiration always starts from those two answers. Aesthetically, I keep a mind-bank of any designs, campaigns, or brands I see that are really effective and influential in culture. And, always keeping an eye on recent rebrands from the creatives at Under Consideration is always fascinating.

𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐥𝐢𝐯𝐞 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞 𝐞𝐥𝐬𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝, 𝐰𝐡𝐞𝐫𝐞 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞 𝐚𝐧𝐝 𝐰𝐡𝐲?
I think you could ask anyone at Kinectiv where I would live, and they’d tell you with 100% accuracy, London. Why? Because it’s a city with so much history, but also so much creative energy. It’s absolutely my favorite city. And I often describe it as a cleaner New York City (don’t @ me). And I also love the rain so it would suit me.

Mainspring of Ephrata's website homepage is sporting a new look—and we're loving it! 👀

Our team has had the pleasure of working with Mainspring since their foundation, helping to brand the organization and develop their website.

Our initial website design featured a homepage focused on introducing the new organization and establishing its role in the Ephrata community. Two years later, that message has been communicated and embraced. It was time for a change that would make the website more community-oriented, not just introductory.

Working with their fantastic team, we developed a new homepage that serves as a dynamic and engaging hub for Ephrata news and events. This new design features upcoming events, business and borough updates, lifestyle blogs, community resources, and more! We built the page to boast an adaptable layout that can be re-organized to showcase different types of content while keeping the site fresh. We’re thrilled with the result and excited to evolve and grow Mainspring's presence as they continue to mature as an organization!

Head to mainspringofephrata.org to see what’s happening in the Ephrata community! 🙌

Happy Easter!

We hope it was filled with lots of chocolate, time with family & friends, and plenty of celebration.

Since 1928, Lancaster Catholic High School has provided our county with excellent education and activities, helping to inspire bright futures in their students. We were proud to partner with them to develop a website for their capital campaign—Cherish, Love, Honor.

The intention of this campaign website is to highlight the school's mission and how that plays into its fundraising goals. By the end of the campaign, their goal is to have $12.7 million which will cover the cost of a STEM Innovation Center, Auditorium, Student Commons, and New Cafeteria.

Our team sought to make the user's experience on this site seamless so that understanding the mission, campaign, and how to donate would be easy as can be! One of our team's favorite parts is the progress bar at the bottom of the page, which was a highlight for both the Web Team and Design Team. The bar is shaped like the iconic LCHS building and is animated so as donations come in, the outline fills in.

A few other highlights of the project include...
▪️ Using animations and movement throughout the page to make the content more eye-catching. Some of our favorite details are the animated lines and checkmarks, the horizontal sliding images, and, of course, the building-shaped progress bar at the bottom.
▪️ Focusing the text primarily on impact statements that give readers an overview of the content. For those who want more details, we linked various resources throughout.
▪️ Including a navigation bar at the top and a "back to top" button as you scroll. This helps the audience avoid getting lost as they scroll.
▪️ Bringing to life the building mock-up at the top of the page by adding clouds, birds, trees, etc.

Check out the full site at cherishlovehonor.com.

P.S. Did you know our very own Alissa-kyra Carreon is a LCHS alumnus?!

Say a big HEY to our Content Marketing Specialist Alissa-kyra Carreon!

Alissa began here as an intern creating content, and since then has graduated to curating content. Her main focuses are the relevancy of our strategy, messaging, ads, and whatever is new in the world of social media.

When she’s not glued to her laptop, you can find Alissa at the Asian Market or driving to Canada for the weekend. She is also partial to shopping, board games, and analyzing your DISC style.

𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛?
Brainstorming sessions with the team! There's always a little bit of magic in the air when we all come together and get excited and creative.

𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐨𝐧𝐥𝐲 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐨𝐧𝐞 𝐬𝐭𝐲𝐥𝐞 𝐨𝐟 𝐦𝐮𝐬𝐢𝐜 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞?
The 90s/Early 2000s R&B. Hands-down. I've been listening to artists like TLC, TAMIA, Keyshia Cole, and Ashanti Official since I was a wee bebe thanks to my older sister.

𝐖𝐡𝐚𝐭'𝐬 𝐨𝐧𝐞 𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐭𝐫𝐲 𝐢𝐧 𝐋𝐚𝐧𝐜𝐚𝐬𝐭𝐞𝐫?
Callaloo Trinidadian Kitchen! Their Aloo Pepper Roti is out of this world. *insert chef kiss*