Lucent Films

Last week we traveled to Missouri with to film a new commercial featuring Huskies.

Two long days, lots of miles, and some unforgettable moments with these amazing dogs.

We’re diving into the edit now and can’t wait to share more. For now, here’s a look behind the scenes.

A huge thank you to with for bringing their drone expertise to the project and for helping bring this to life.

Last week, we had the opportunity to partner with to film interviews for their 25th anniversary story.

This project brings together voices from the Bare Wealth team and the family behind Sight & Sound Theaters to reflect on legacy, stewardship, and the lasting impact of building with purpose.

It’s a story about more than financial planning. It’s about helping families align their resources with what matters most so they can create a lasting impact for generations to come.

These are the kinds of stories we love to tell, stories that help organizations communicate their purpose and the impact they’re making.



Thanks to a great crew!

From a recent shoot with

One thing we always think about during production is making sure the person on camera leaves feeling good about how they showed up.

Most people aren’t used to being on camera, and if they feel uncomfortable, it comes through in the final video.

Creating the right environment makes a big difference—not just in how the video looks, but how it feels.

This is part of the piece we created

Yesterday we scouted for an upcoming story with

Environment plays a pivotal role in how a story looks and feels.

When we’re on a scout, we’re not just looking for a quiet place for sound, we’re asking if the space actually reflects the story we’re trying to tell.

From there, we begin to visualize how the interview or scene will come together. This helps us work through logistics ahead of time and go into the shoot day with a clear plan.

It’s easy to rush into filming, but the clarity that comes from this stage changes everything.

What we capture, who we include, and how the story ultimately feels all starts here.

Excited to share more from this story as things unfold.

Most people don’t think about airflow in dairy farming…

But it plays a huge role in keeping operations running.

Last week, we traveled to Wisconsin to capture content for Tunnel Plus with Jeff Grandner, highlighting how the fans they provide support modern dairy farms.

More to come soon!

Last week, we had the chance to film Carlos Whittaker as part of our ongoing partnership with .

He toured the facility with the owner, getting a firsthand look at how everything is made and the heart behind it.

As someone who had already seen the impact this food has had on his own dogs, this experience gave him a deeper understanding of the care and intention behind the process.

Looking forward to sharing more from this shoot.

If you missed it this past weekend, Defying the Odds is now live on YouTube!

The story behind a historic night at Grandview Speedway.

Link to watch in bio!




Thanks to a great crew:

Defying the Odds is now live!

You can watch the full film here.

Shannon Slaughter Racing
Grandview Speedway Inc.

How Shannon Slaughter Became the First Woman to Win a Modified at Grandview Speedway. On one unforgettable night at Grandview Speedway, Shannon Slaughter made history by becoming the first woman to win a Modified feature at the track.Defying t...