Jack Richeson & Co.
JRC is an International Manufacturer & Importer of Professional Fine Art Materials, and also houses Jack Richeson's School of Fine Art & Gallery.
Step behind the scenes for a closer look at our Phthalo Green Casein coming together. 🎨
10/08/2026
Choosing the right easel starts with how you paint. 🎨
Do you work small or large? Sit or stand? Need something easy to store, or a setup that stays put in your studio?
From compact tabletop and A-frame easels to adjustable studio and heavy-duty H-frame options, BEST Easels are built for different working styles, spaces, and needs.
Swipe through for a quick guide to finding the setup that fits your studio.
What matters most to you in an easel: stability, adjustability, space, or portability?
“This painting is inspired by the March Hare from Lewis Carroll’s Alice’s Adventures in Wonderland. I also wanted to capture the feeling of fall, with all of its beautiful, fleeting color.
Rose Madder and Yellow Ochre became the two main colors in the piece, with Quinacridone Magenta and Naphthol Red Light adding even more warmth and intensity.
And boy, were they perfect for it!”
---Andrea Kidd,
We love seeing how artists use color to bring a story, season, and character to life.
Materials Used: Richeson Oils (Napthol Red Light, Cadmium Orange, Rose Madder, and Quinacridone Magenta)
🎨 Color of the Week: Quinacridone Magenta
Quinacridone Magenta is a vibrant, transparent red-violet with exceptional depth and clarity.
Pigment Info:
Pigment Code: PR122 (Quinacridone Red)
Lightfastness: LF1 (Excellent)
Opacity: Transparent
đź’ˇ Pro Tip:
An interesting color exploration this week: tinting Quinacridone Magenta with Transparent Marble White vs. Titanium White.
Although both are whites, they produce noticeably different results. Transparent Marble White lightens and softens the color while preserving more of its transparency, while Titanium White quickly increases opacity and creates a more pronounced tint.
Same color. Two very different drawdowns.
Which tint would be more useful on your palette?
10/01/2026
Taking you behind the scenes today for a raw, unfiltered behind-the-scenes view of making paint at Jack Richeson & Co.
09/30/2026
We’re shining the spotlight on BEST Easels! 🎨
Built to be a “lifetime easel,” BEST Easels are designed to give working artists the strength, dependability, and quality their work deserves.
Available in a range of styles and sizes, each easel is handcrafted from American red oak in Kimberly, Wisconsin—the heart of the Midwest.
📸 Show us your BEST easel! Share a photo of your studio setup in the comments below!
🎨 Can you guess this week’s Color of the Week?
This warm, earthy color from our Richeson Casein line sits somewhere between a golden yellow and a natural earth tone. It has enough warmth to bring a sunlit quality to a painting without becoming overly bright or saturated.
Its muted golden character makes it especially useful for landscapes, grasses, warm highlights, earth tones, underpaintings, and natural skin tones.
Pigment: PY42
Lightfastness: LF I (Excellent)
Series: 2
Opaque
đź’ˇ Pro Tip: Try it as a warm neutral mixing color. Use it to temper blues and violets while maintaining warmth in the mixture.
đź‘€ Think you know the color? Drop your guess below before we reveal it!
Three colors walk onto a palette…
Cobalt Blue. Cadmium Red Scarlet. Cadmium Yellow Light.
Earlier this year, we shared a three-color mixing reel, and you enjoyed seeing just how much range could come from such a limited palette.
So, we brought the idea back with this vibrant trio.
Bold primaries creating a surprisingly broad spectrum of color.
If these were the only three colors on your palette, which would you choose?
What’s mixing in today’s reel? 🎨
Casein Emulsion!
This is the base of casein paint—and the secret behind its unique working properties. Casein Emulsion can also be used as a medium, mixed with casein colors to improve flow and brushability without altering the paint’s other characteristics.
🎨 Color of the Week: Brilliant Green Light
Brilliant Green Light is a fresh, opaque green with a soft, light character. Its combination of Titanium White, Arylide Yellow, and Phthalo Green creates a clean, ready-to-use color that stays vibrant without the intensity of a pure phthalo mixture.
Pigment Info:
Pigment Codes: PW6 (Titanium White) + PY74 (Arylide Yellow) + PG36 (Phthalo Green)
Lightfastness: LF1 (Excellent)
Opacity: Opaque
đź’ˇ Pro Tip:
Use Brilliant Green Light for sunlit foliage, highlights, reflected light, or anywhere you need a lighter green without repeatedly mixing white into a more intense green.
Where would Brilliant Green Light find a place on your palette?
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Address
557 Marcella Street
Kimberly, WI
54136
Opening Hours
| Monday | 8am - 4:45pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 10am - 5pm |
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