PostNet

Here's a quick brand test we give small business owners:
Sketch your logo from memory. No peeking.

How close did you get? The easier your logo is to recall, the more recognizable your brand is likely to be.

The most iconic marks in the world share one trait: simplicity. Clean marks get recognized, reproduced, and remembered.

Try it with your team this week. How did everyone do?

Thinking about updating your logo? You may not need a complete rebrand.

A brand refresh keeps the recognition you've already built while updating things like colors, fonts, or spacing to give your business a more modern look.

A rebrand is a bigger change. It's the right move when your current logo no longer reflects your business or doesn't work for where you've grown.

The biggest difference? A refresh builds on your existing brand. A rebrand starts a new chapter.

Want to learn more about what makes a logo effective? Click here: https://www.postnet.com/blog/what-makes-a-logo-actually-work-rebrand-checklist/

A logo isn't just something that looks good—it has a job to do.

Every day, it represents your business on everything from business cards and storefront signs to social media profiles, packaging, and promotional materials.

The strongest logos usually have a few things in common:
✔ They're simple enough to recognize at a glance.
✔ They stay sharp at every size.
✔ They're memorable without trying too hard.
✔ They work in color, black and white, and across every application.
✔ They feel like the business they represent.

A logo doesn't have to be complicated to be effective. In fact, the simpler it is, the harder it often works.

We’ve shared a few more tips on what makes a logo successful in our latest blog: https://www.postnet.com/blog/what-makes-a-logo-actually-work-rebrand-checklist/

Take a look at your storefront from across the street. Could a first-time customer quickly tell what you offer, when you’re open, and where to enter?

From window graphics and sidewalk signs to banners and directional signage, the right pieces can make your business easier to notice and navigate.

Not sure what your storefront is missing? We can help you design and print signage that fits your space and your brand.
What’s the first thing customers see when they visit your business?

Quick care package tip: match the shipping speed to what's inside. 📦

Not every package needs the fastest shipping—but choosing the right service can help your items arrive in great shape.

🍪 Homemade or perishable treats? Ship early in the week using the fastest practical service.
🥨 Shelf-stable snacks? Standard ground is usually a great choice.
🖼️ Fragile items like mugs or framed photos? Less time in transit often means less handling.
📚 Heavy boxes? It's worth comparing carriers based on size, weight, and delivery time.

We also put together a guide with more care package packing and shipping tips. You can read it here: https://www.postnet.com/blog/college-student-care-package-carrier-checklist/

When you're ready to ship, stop by. We compare multiple carriers in one stop so you can choose the option that fits your package—not just the default.

College Care Package Packing & Shipping Tips | PostNet Sending your student a care package? Skip the melted chocolate and returned boxes. Your local PostNet packs it and ships UPS, FedEx, DHL, or USPS.

The biggest reason college care packages get delayed isn't the carrier, it's the address. 📦

Many campuses have mailing addresses that are different from the dorm's street address. Add in mailbox numbers, mailroom codes, and the need for a student's full legal name, and it's easy to see how mistakes happen.

Before you ship, send one quick text and ask your student for the exact mailing format.

Getting ready to send a care package? We've rounded up more tips, from what to pack to choosing the right shipping option in our latest blog: https://www.postnet.com/blog/college-student-care-package-carrier-checklist/

August is right around the corner and it's one of the busiest months.

If you've got a college student heading to a dorm, or you're a teacher prepping for a new school year, we are ready.

Here's what we handle for back-to-school season:
— Care packages (fragile, heavy, bulky — we pack it all)
— Dorm ship-ahead: send the stuff that won't fit in the car before move-in
— Classroom printing: worksheets, syllabi, activity packets
— Document copies for move-in paperwork and leases

Start planning now. We work best with a week of lead time — and move-in weekends fill up fast.

Stop by or give us a call.

August is right around the corner — and it's one of our busiest months.

If you've got a college student heading to a dorm, or you're a teacher prepping for a new school year, we are ready.

Here's what we handle for back-to-school season:
— Care packages (fragile, heavy, bulky — we pack it all)
— Dorm ship-ahead: send the stuff that won't fit in the car before move-in
— Classroom printing: worksheets, syllabi, activity packets
— Document copies for move-in paperwork and leases

Start planning now. We work best with a week of lead time — and move-in weekends fill up fast.

Stop by or give us a call.

One brochure.
Three completely different ways to tell the story.

Tri-fold helps organize lots of information.

Half-fold gives your message room to breathe.

Gate-fold creates a memorable reveal that feels more premium.

The fold isn't just about appearance,it changes how someone experiences your message.

Not sure which one fits your project? Check out our blog 👇
https://www.postnet.com/blog/tri-fold-vs-half-fold-vs-gate-fold

One brochure.
Three completely different ways to tell the story.

Tri-fold helps organize lots of information.

Half-fold gives your message room to breathe.

Gate-fold creates a memorable reveal that feels more premium.

The fold isn't just about appearance,it changes how someone experiences your message.

Not sure which one fits your project? Check out our blog 👇
https://www.postnet.com/blog/tri-fold-vs-half-fold-vs-gate-fold

Running a market booth or pop-up this summer?

There's one thing we see people overlook all the time.

They spend weeks getting ready for the event—but forget to plan what happens after someone discovers their business.

Think beyond the table.
• Brochures people actually take home
• QR cards that lead directly to your website
• Branded thank-you inserts that turn first-time buyers into repeat customers
• A shipping plan for online orders while you're busy selling in person

A little planning now makes the entire event work harder for your business. Check out our blog or stop by our center to start your plan. https://www.postnet.com/blog/tri-fold-vs-half-fold-vs-gate-fold/

Running a market booth or pop-up this summer?

There's one thing we see people overlook all the time.

They spend weeks getting ready for the event—but forget to plan what happens after someone discovers their business.

Think beyond the table.
• Brochures people actually take home
• QR cards that lead directly to your website
• Branded thank-you inserts that turn first-time buyers into repeat customers
• A shipping plan for online orders while you're busy selling in person

A little planning now makes the entire event work harder for your business.
Stop by or check out out blog to start your planning
www.postnet.com/blog/tri-fold-vs-half-fold-vs-gate-fold/

Tri-Fold vs. Half-Fold vs. Gate-Fold Brochures | PostNet Picking the wrong fold crowds your message or leaves panels empty. Compare tri-fold, half-fold, and gate-fold layouts by panel count and reveal style.

The businesses that leave a lasting impression aren't always the biggest.
They're the ones that pay attention to the details.

A polished brochure.
Consistent branding.
Thoughtful packaging.
Reliable shipping.

Those little moments build trust—and trust keeps customers coming back.

Whatever you're working on next, we are here to help.

Choosing a brochure isn't just about what you want to say—it's about how you want people to experience it.

Some messages are best organized into sections. Others deserve big visuals and plenty of breathing room. And sometimes, you want to create a memorable first impression before someone even opens the brochure.

That's why there isn't one "best" brochure fold.

Whether you're creating service guides, event handouts, product brochures, or marketing materials, we'll help you choose the format that works best for your message.

Stop by and take a look at our sample brochures—we're always happy to help.
Learn more on our blog 👇
https://www.postnet.com/blog/tri-fold-vs-half-fold-vs-gate-fold/

Every box has a story.
Some are birthday gifts headed across the country. Others are products for customers, business documents, or travel gear on its way to a vacation destination.

That's one of the things we love most about working at PostNet—no two shipping days are exactly alike.

So we're curious...

What's usually in the box you're shipping?
📦 Gifts
🛍️ Online orders
💼 Business materials
🎒 Travel gear

Or something else? Tell us in the comments!

Instead of checking oversized bags, consider shipping ahead:
• Golf clubs
• Strollers and car seats
• Extra luggage for longer trips
• Outdoor and sports equipment

We'll professionally pack your items, compare rates across multiple carriers, and help you choose the shipping option that gets everything there before you arrive.

Travel lighter. We'll take care of the rest.
Learn more on our blog:
https://www.postnet.com/blog/ups-fedex-usps-dhl-shipping-times/

One question we hear almost every day:
"Which carrier should I use?"

The honest answer?
It depends.

A package headed across town has different needs than one headed overseas. Timing, destination, package size, and cost all play a role.

That's why we compare UPS, FedEx, USPS, and DHL for you—so you don't have to figure it out on your own.

Bring in your package, tell us when it needs to arrive, and we'll help you find the best option. Learn more on our blog:
https://www.postnet.com/blog/ups-fedex-usps-dhl-shipping-times/

A mailbox isn't just a place for your mail.

For many small business owners, it's a professional business address, added privacy, and one less reason to share a home address with customers.

Whether you're opening a new business or simply ready for a more professional setup, we're here to help you find the mailbox option that fits your needs.

Stop by anytime—we're always happy to answer questions.

https://www.postnet.com/blog/private-mailbox-vs-virtual-mailbox-for-home-businesses/

Private vs. Virtual Mailbox for Home Businesses | PostNet Working from home or traveling? Compare private and virtual mailboxes to secure a real street address, accept packages, and manage mail your way.

PostNet was lending a helping hand and helping us fill the truck for Children’s Home of Lubbock LUBBOCK, Texas—PostNet was lending a helping hand and helping us fill the truck for Children’s Home of Lubbock. Plus, the signs they made for us caught the attention of the community. …

Private Mailbox or Virtual Mailbox?
"Wait... what's the difference?"

We hear that question all the time.
The answer is pretty simple.

A Private Mailbox gives you a secure street address where you pick up your mail in person.
A Virtual Mailbox gives you that same professional address, but lets you securely manage your mail from anywhere.

Neither is better. It just depends on how you work. Learn more on our blog.

Private vs. Virtual Mailbox for Home Businesses | PostNet Working from home or traveling? Compare private and virtual mailboxes to secure a real street address, accept packages, and manage mail your way.