Motorsport Aftermarket Group, Inc. ("MAG") is a family of leading brands and businesses in the powersports industry.
Founded in 2000 and headquartered in Irvine, California, Motorsport Aftermarket Group, Inc. The MAG Brand Group is comprised of the powersports industry’s leading brands with business operations worldwide. MAG businesses work together in product design and development, marketing, advertising and special events, receiving support and oversight from the MAG Brand Group.
Retail Group
In 2012 Oregon-based Motorcycle Superstore, Inc. ("Superstore") joined with Iowa-based J&P Cycles to create the MAG Retail Group. Since its founding in 1998, Superstore has developed into an industry-leading powersports retailer by delivering great customer service through its team of dedicated employees. It is a leader in street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles’ position as the leading retailer in the V-Twin motorcycle segment and the world’s largest source for aftermarket motorcycle parts and accessories. The MAG Retail Group is committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all business partners in the powersports industry. Superstore and J&P Cycles retain their unique consumer brand identities, and the two companies continue to operate as separate businesses. Distribution Group
Tucker Rocky/Biker's Choice vision is to continually earn the leadership position in the Powersports Industy by reliable and complete delivery with extra-added value. Our commitment is to delight our customers through dedicated employees who are rewarded for their personal and professional growth. Our final measure of the achievement will be the selection, by our customer, of Tucker Rocky/Biker's Choice as their preferred supplier of product, information and technology.
