Etched Communication
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Culture. Causes. Crises. Comms.
Cultivate... Progressive... Influence... Cultivate progressive influence -- standing alone, or combined to make one statement this embodies Etched.
09/29/2026
Our team was proud to attend ENS Proclamation Day at Houston City Hall, presented by Council Member Joaquin Martinez.
We’re grateful to be part of a conversation focused on rail safety and the continued work to support TrackSafe Houston initiatives. 🚆
There are some major wins and serious woes in the house this week. We’re diving into the latest PR crises and triumphs, from tour drama and political outrage to White House press access and ad controversy.
Tune into this week’s PR Wins & Woes and tell us where you stand! 💬
Happy first day of fall! 🍂☕️
Fall is here, and we asked our team what they’re most excited for this season. From cozy weather to delicious food and everything in between.
What are you looking forward to most? 🤔🍁
The drama is real. The grammar mistakes?... Also real.
Welcome back to Right That Wrong: Real Housewives Edition 🍸📺
We’re taking some of the most iconic Housewives moments and correcting a few words along the way 👀✍️
Because when the drama is this good, the grammar should be too.
Three brands. Three controversies. One very busy week in PR. Here’s the breakdown.
What’s your take? Let us know in the comments! 🤔
Some choices are easier than others… 🤔
This week’s This or That covers everything from crisis communication to PR strategy. We’re putting PR perspectives to the test.
Which would you choose? Tell us in the comments!
08/09/2026
Every great communicator is first a great reader.
Reading expands our perspective, sharpens our thinking and helps us understand the people we're trying to reach. Whether it's a leadership book, a biography or a novel, every page offers lessons in storytelling, empathy and influence.
This National Book Lovers Day, we're sharing what's currently on the Etched Communications team's reading list.
What book has shaped the way you think or communicate?
In communications, not every decision has to be either/or.
Sometimes the best strategy isn't choosing one path over another—it's knowing when each option serves a different purpose.
In our new This or That series, we're tackling fun choices that remind us of an important communications principle: context matters.
Whether it's audiences, messaging or even travel destinations, the best answer often depends on the situation.
This week: Amalfi Coast or the French Riviera? Watch to see the pick.
Small language mistakes can have a big impact on credibility.
In this video, we're correcting a few of the most commonly misused phrases to help make your writing and speaking clearer and more credible.
Effective communication isn't just about what you say—it's about saying it accurately.
Welcome to the first video edition of Write That Wrong, where we break down tricky words that are easy to mix up.
Which words should we feature next? Let us know below.✍️
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