Optidge

Thinking it’s too late to change careers? Rachel Kugler might have something to say about that.

After nearly 30 years in education, Rachel made the leap into digital marketing, starting from scratch in her 40s. Her story is a reminder that career pivots aren’t always easy or glamorous. But they can absolutely be worth it.

🎙️ Catch our conversation with Rachel on The Digital Marketing Mentor: https://optidge.com/podcast/119-rachel-kugler-odeo-alumni-series-chinuch-to-digital-marketing/

We’ve got a few milestones to celebrate!

🎉 Ashley G., SEO Strategist: 1 year
From keywords to rankings to making Google a little happier, we’re so glad Ashley is part of the team.
🎉 Sarah L., Senior Paid Media Strategist: 2 years
Two years of smarter strategies, stronger campaigns, and making ad spend work harder.
🎉 Mary R., Director of Account Management: 2 years
Two years of keeping clients happy and projects moving.

We’re lucky to have all three of you on Team Optidge. Here’s to everything you’ve accomplished, and plenty more to come!

Rachel Kugler spent nearly 30 years in education before making a major career pivot into digital marketing and copywriting.

In the newest episode of The Digital Marketing Mentor, she shares what pushed her to leave teaching, what the job search was really like, and how an internship led to her current role.

Plus, what she tells other women asking, “Now what?”

🎧 Listen here: https://optidge.com/podcast/119-rachel-kugler-odeo-alumni-series-chinuch-to-digital-marketing/

A huge thank you to our client for taking the time to share such thoughtful feedback about their experience with Optidge. We pour a lot into the work we do, from strategy and systems to implementation, collaboration, and the little details that make everything run better. So hearing that our team’s effort is making a real difference means more than we can say.

Want to learn more about how we support ABA providers with HubSpot, SEO, and PPC? Check out our resources:
🔹 HubSpot for ABA Therapy Providers: https://optidge.com/hubspot-for-aba-therapy-providers/
🔹 PPC for ABA: https://optidge.com/ppc-for-aba/
🔹 SEO for ABA: https://optidge.com/seo-for-aba/

What do you do when the career you’ve spent nearly 30 years building isn’t where you want to be anymore? Rachel Kugler decided to find out.

She left education, enrolled in ODEO Academy, and started over in digital marketing and copywriting—in her 40s. In our upcoming episode of The Digital Marketing Mentor, Rachel gets real about leaving the classroom, navigating the job search, and building a whole new career.

Episode drops Wednesday!

Your creative brief might be your targeting strategy. Meta ads are entering a new era where AI uses creative signals, like messaging, visuals, and tone, to determine who sees your ads. The brands that adapt by building stronger, more diverse creative will give the algorithm more opportunities to find the right customers.

Our latest blog breaks down what’s changing and how to rethink your paid social strategy for 2026.

Read the full breakdown: https://optidge.com/meta-ai-advertising-2026/

Danny recently shared a shift we're making at Optidge: some of the best SEO opportunities don't come from keyword tools, they come from your sales data.

Instead of focusing only on high-volume keywords, look at the industries, customer types, and use cases that already drive your business. Then create content that speaks directly to those audiences and answers the questions they're actually asking.

It's a simple shift, but one that's becoming even more important as AI changes the way people search.

Meta advertising looks very different than it did just a few years ago. With AI-driven updates like Andromeda and Gem changing how campaigns are delivered, advertisers have a new challenge: stop thinking about creative as an asset, and start treating it as strategy.

In our latest blog, we break down:
📖 Why audience targeting works differently now
📖 Why winning ads shouldn’t always be moved or rebuilt
📖 How organic content is becoming part of your paid strategy
📖 What brands need to do to stay competitive

The rules have changed. The teams that adapt will win.

Read the full blog: https://optidge.com/meta-ai-advertising-2026/

Meta ads have changed. Has your strategy changed with them?

The days of building endless audience segments and relying on hyper-specific targeting are fading. With AI reshaping how Meta finds customers, the biggest advantage might not be who you target…It might be what you create.

We’re breaking down what’s changing, why creative is becoming the new targeting, and what advertisers need to do next. New blog dropping Wednesday!