Optidge

The recognition is exciting, but the real story is still to come. This year’s AMA Houston Crystal Award finalist campaigns span paid media, SEO, social, video, and integrated strategy across a wide range of clients and industries—each built through close collaboration and tailored ex*****on.

We’ll be sharing deeper breakdowns soon, including campaign insights, case studies, and podcast conversations with the people behind the work. But for now, read more of our latest blog at https://optidge.com/optidge-earns-ama-crystal-awards-recognition-eight-campaigns-2026/.

We’re excited to share that Danny Gavin will be speaking at Social Media Day Houston 2026 on June 30! Social Media Day Houston 2026 brings together marketers, creators, and business owners for a full day of practical strategy, fresh ideas, and real conversations about what’s working right now in social media and digital marketing.

Danny will be joining a lineup of industry voices focused on cutting through the noise and sharing insights you can actually put to work, not just take notes on.

We hope to see you there!

Eight finalist nominations. Seven clients. Seven industries. This year’s AMA Houston Crystal Award recognition reflects something we care deeply about at Optidge: building strategies around the businesses behind them, not repeating the same formula.

From SEO and paid media to social and video campaigns, our nominated work was selected by an independent panel evaluating strategy, ex*****on, and results among submissions across Houston.

See the full breakdown of the campaigns and what this recognition means to our team and clients:https://optidge.com/optidge-earns-ama-crystal-awards-recognition-eight-campaigns-2026/

This month we’re celebrating Marie Heilborn, our Paid Social Analyst, on her 4-year Optidge anniversary.

Grateful to have her on the team, and looking forward to what comes next!

Recognition means more when it reflects the range of work behind it. This year, Optidge was named a finalist for 8 AMA Houston Crystal Awards across 7 clients, 7 industries, and multiple marketing disciplines, from paid media and SEO to video and integrated campaigns.

To us, that speaks to one thing: strong partnerships and strategies built around each client’s unique goals. No shortcuts. No cookie-cutter approaches.

Tune in Wednesday for the full recap!

Some campaigns just change performance, but this one changed how a business sees performance entirely!

We’re highlighting another AMA Houston Crystal Awards finalist: SimplyHome.

This Paid Search campaign took on a pretty fundamental problem—ads were running, leads were coming in, but nobody could clearly tie those clicks to actual signed leases. So the work wasn’t just about optimizing Google Ads, it was about building a full connection from search to real-world revenue.

It’s a reminder that the biggest unlock in paid media isn’t always more traffic. Sometimes it’s finally seeing what your traffic is doing!

AI is changing how content gets made, but it’s also changing what people actually trust. In this week’s episode of The Digital Marketing Mentor Podcast, we’re joined again by Purna Virji, who returns for a second conversation with a lot more context and a new role as Applied AI Strategy Lead at LinkedIn.

She and Danny dig into the intersection of AI strategy and executive content, and why human storytelling is becoming even more important, not less, as automation scales.

🎙️The episode is live now at https://optidge.com/podcast/113-purna-virji-executive-content-playbook/