MMI Agency

Today, four award-winning agencies combined forces under Crispin Porter Bogusky.

MMI, VITRO and Observatory are coming together within the iconic Crispin banner across North America, adding a collection of new capabilities to create an integrated creative powerhouse.

Maggie McDonald Malek, who will assume the role of North American President, shares her thoughts below.

We are beyond excited for the future! 🚀✨

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We've always dreamt big at MMI Agency - for our people and our clients. Those dreams were built on a belief that we can leave the advertising world better than we found it.

Today represents another milestone moment... and a chance to dream even bigger.

Four award-winning agencies (CPB, MMI, Observatory and Vitro) have now come together under the Crispin Porter Bogusky banner to create an integrated creative powerhouse. This move builds on Crispin's transformational heritage and integrates MMI’s media and performance marketing expertise, Vitro’s experiential and brand storytelling and Observatory’s strength in branded entertainment.

I'm energized to assume the role of President in North America, partnering with Brad Simms, Laura Eder, Tom Sullivan, Brendan Shields-Shimizu and the wider team on this next chapter. Welcome to the new CP+B.

Time to get to work chasing some bigger dreams. Stay tuned.

Interest in the Bytedance app Lemon8 continues, and our communications director Jordan Robuck was quoted in another Digiday article on the likely next stages for Lemon8 and the role that creators will play.

TikTok sister app Lemon8 looks to creators to help it grow to the next level Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience.

MMI’s group media director Mia Vieira was featured in a Digiday article on media planning in an uncertain economy, and how Q2 is mapping out so far, and offering some optimism for the remainder of the year.

Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1 Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario.

Heard of Lemon8, yet? If not, Digiday has featured MMI communications director Jordan Robuck's insights into this internationally-popular app that will debut in the U.S. later this year.

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K.

Our SVP of Influencer & Creator Marketing Jay Powell was featured in Digiday, this week, with thoughts on Buzzfeed’s Creator Network, their new Creator Score measurement tool and the potential benefits it could bring to agencies and brands.

How BuzzFeed's Creator Score is grading the impact of its creator network BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.

Agencies and brands across the U.S. are keeping a watchful eye for updates on TikTok after last week’s Congressional hearing. MMI’s Steve Wendling was quoted in AdExchanger, this week, on what marketers should consider if a ban is enacted.

Agencies Weigh In On What To Do If A TikTok Ban Goes Through | AdExchanger We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do?

MMI’s Sam Kendrick was featured in Digiday, this week, with thoughts on the recent TikTok hearing before Congress and the reasons why marketers might be increasingly wary of the platforms efforts on safety.

When it comes to TikTok, some marketers proceed with caution For some marketers, the bloom is coming off TikTok.

"Consumer behavior continually changes. Marketing needs to keep up and anticipate what’s coming next." Check out Steve Wendling's new article in AdExchanger to stay ahead of changing expectations in the social landscape. https://bit.ly/3yNhzKI

Feeling the post blues? This pods for you! Maggie Malek sits down with Stagwell's Shannon Pruitt and UnitedMasters' John Rough to discuss the future of fandom and engagement. Presented by Infinite Reality. https://bit.ly/3JsV4Q3

was one for the books. Favorite moments? Maggie Malek and Freddy Dabaghi's panel conversations, hanging out with Snapchat and TikTok, and riding in the pace car at the Stagwell's Circuit of The Americas event. We can't wait to see you next year in Austin!

𝘞𝘩𝘺 𝘪𝘴 𝘨𝘦𝘯𝘥𝘦𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘪𝘯 𝘢𝘨𝘦𝘯𝘤𝘺 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?

"Representation of diverse experiences and thinking - from the top down - always matters. Gender diversity in agency leadership isn’t just the right thing to do…the data shows it aligns with better business outcomes. Every function in the organization benefits. Problems are solved faster, collaboration is better, employees are better supported, and it makes the work we do for clients more creative, innovative, and successful. As a working mom to two toddlers, it’s a privilege to help shape a new working model that I wish I could’ve seen earlier in my career – a more inclusive, people-centered workplace where women *and* men can excel."

Amy McMillan, VP Client Strategy

𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘸𝘰𝘮𝘢𝘯 𝘪𝘯 𝘢𝘨𝘦𝘯𝘤𝘺 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘮𝘦𝘢𝘯 𝘵𝘰 𝘺𝘰𝘶?

"As a leader at MMI, I get the opportunity to positively influence messaging and enable all within our organization to feel heard and equal. Additionally, this is my first IWD as a mother, so I want to thank my mom because she constantly encourages me to . I look forward to doing the same for my daughter, for whatever she decides to pursue in life."

-Amber Roussel Cavallo, VP Communications (left)