CreativeCo. Lab Interactive Agency

What makes features so special are the benefits they provide.

When writing product/service descriptions make sure you lead with the benefits. Buyers want to know what makes your product better than your competitor's.

For example, you're promoting the newest iPhone wi-fi password sharing feature, you'd sell the benefits like it keeps your password secure.

Remember the features are what gets their attention, the benefits are what makes them buy.

Emotions make you cry sometimes.
Emotions make you sad sometimes.
Emotions make you glad sometimes.
But most of all, it makes you...sell out fast

Successful sales copy evokes emotion. When you are writing product descriptions or email campaigns, remember to use words that bring out emotion. Having trouble? Use sensory adjectives. Think of the 5 senses and use words related to them. Instead of "soft fabric" try "buttery smooth." Instead of "this course will teach you" try "elevate your brand with this course."

If writing makes you cringe, I can help. Contact me today for copywriting services.

You may have noticed that's it's been little quiet over here recently. Well, we're rebranding. CreativeCo. Lab began with a vision to build a community for local entrepreneurs and support them in growing their business in multiple ways. From networking events to hosting pop up shops, we - I - have tried to be a behind the scenes facilitator. Unfortunately, it just wasn't as successful as I had hoped. (Being absent from social media for 10+ years did not help; the learning curve 🥴).

Anyhoo, it's time for a little evolution. CreativeCo. Lab as you know it will now be Houston Small Business Collective, a Facebook group for solopreneurs who are looking for a supportive community. If, you're interested in networking and development, join The Collective.

CreativeCo. Lab is now an interactive advertising agency in conjunction with Mobile Billboards Houston. If you need copywriting, i.e. email marketing, web content or sales copy, I'm your girl!

These are growing pains of starting/running a business. I will find my footing and when I do 🏃🏽‍♀. Celebrate new beginnings with me: join Houston Small Business Collective and stay tuned as I develop this into a the first interactive agency of it's kind!

🥂

🗣Calling girls ages 9-17!

Join Patrice Allen and get her insights on overcoming challenges that every faces. She is the manager of 's G-Unity Business Lab, a program to guide young entrepreneurs in high school.

RSVP today to get tips on staying the course as you build and grow your business.

RSVP now!
Visit Eventbrite or click the link in the bio.