M&C Communications

In DC today producing a satellite media tour for LCFA: Lung Cancer Foundation of America. We are emphasizing screening, asking about your biomarker and now asking about PD-L1 that helps doctors zero in on the precise treatment for each patient’s specific lung cancer. . Julie Brahmer and lung cancer patient Smith are talking to more than 30 news outlets across the nation and doing a fabulous job educating about how research, patient education and advocacy can make a huge difference in personalized, precision treatment. And.. we can even now say the word cure for some lung cancer patients. It is a very hopeful time!

We’re excited to see Goldswarm featured in Thirst Colorado for its role in Breckenridge Honey Whiskey, a story that connects Colorado roots, West African honey, and a whole lot of craft spirit character.

From hive to barrel, this collaboration shows what happens when an ingredient carries a story just as rich as its flavor. Congratulations to Goldswarm Honey and Omar Lababidi on this well-deserved spotlight!

Link in the comments!

Brand Protection PR™ Takeaway — Customer Loyalty:
Stories like this help audiences connect with a brand beyond the product. When people understand the origin, values, and meaning behind what they’re buying, it helps build the “know, like, and trust” foundation that turns awareness into loyalty.

How do you take a complex health topic and make it clearer for patients and caregivers?

The M&C Communications team had the opportunity to support LCFA: Lung Cancer Foundation of America last week in Miami for another Living with Lung Cancer: Ask Me Anything podcast focused on SubQ, along with a record-breaking satellite media tour. Featuring guests James Hiter, Stephanie Williams, and Dr. Coral Olazagasti of Sylvester Comprehensive Cancer Center, the podcast helped make SubQ easier to understand for patients and caregivers.

Brand Protection PR™ moment: The goal was to keep the message clear as it moved from the podcast mic to broadcast interviews. At a time when media outlets are looking for timely health content, the SMT helped bring expert voices and useful information to more viewers.

There’s been a lot of change across journalism lately. Layoffs, mergers, and role consolidations have become more frequent, prompting bigger questions about what comes next for many journalists.

If you’re unsure how your experience translates outside the newsroom, join the M&C Communications team for a free live Zoom conversation on March 27 from 4–5 PM ET focused on the skills journalists already have and how they can apply them in other fields.

Click here for the registration link: https://us02web.zoom.us/meeting/register/BskwKS20TfyBU9tVzpMrBA #/

We’re celebrating 17 years of M&C Communications! 🎉

Over the years, we’ve had the opportunity to work with incredible clients, build meaningful relationships, and help share stories that matter. We’re so grateful for the trust, support, and partnerships that have helped shape M&C along the way.

Thank you to our clients, partners, and team members who have been part of this journey. Cheers to 17 years, and to what’s ahead!

Caught in the Wind: When hurricane-force winds hit Colorado, Xcel Energy's Public Safety Power Shutoff plunged communities into uncertainty. Discover how local businesses, like Monarch Casino Resort Spa, managed the crisis with strategic planning. Read more: https://wix.to/kMHSEIC

Caught in the Wind: A Colorado Power Shutoff Exposes a Crisis Most Businesses Never Planned For When hurricane-force winds tore across Colorado’s Front Range last week, Xcel Energy made the rare call to implement a Public Safety Power Shutoff (PSPS), plunging communities, including the City of Black Hawk, Colorado, into uncertainty and widespread power outages.For many businesses, it was a c...

Planning for 2026 is so much fun with this team in Beech Mountain, NC. Mitch Jelniker Biz, Jordan Sherman and Jasmine Floyd are bursting with creativity, compassion and initiative. The trifecta of attributes that provide Brand Protection PR success to all our clients

What do Colorado roots, West African honey, and the Denver Broncos have in common?

Omar Lababidi.

In the latest episode of the Move the Stairs podcast, we sit down with Omar, founder and CEO of Goldswarm, to hear how one unforgettable spoonful of Nigerian honey turned into a global mission.

You’ll hear how Goldswarm’s farmer-first model:
- Trains smallholder beekeepers
- Helps prevent deforestation and protect forests
- Builds trust through partnerships with universities and global brands

And then there’s the full-circle moment: Goldswarm Honey is now featured in Breckenridge Distillery’s Denver Broncos Limited Edition Honey Whiskey, giving Omar a powerful, personal “homecoming” in Colorado while supporting livelihoods in Nigeria.

Watch the episode to see how Omar is building a bridge between Nigeria and the U.S. through agro-marketing, storytelling, and a whole lot of heart.

Listen here: https://bit.ly/MTS-106