Kazoo Associates

Branding for Solopreneurs: the importance of Brand for micro business Branding for solopreneurs is a key component of your marketing strategy. Your brand of one is what differentiates your micro business from larger competitors.

B2B Software Marketing: how to market software to business customers B2B software marketing involves selling software and solutions to other businesses, rather than directly to end consumers. Learn how to plan your b2b strategy.

The Marketing Strategy Process: Developing a Marketing Strategy Understanding the marketing strategy process will help you plan a marketing strategy that drives business results. Follow this process to for a winning marketing plan.

Software Proposal Template

Strengthen Your Business During a Crisis I love this quote by Andy Grove, founder of Intel Corporation: “Bad companies are destroyed by crisis, good companies survive them, great companies are improved by them.” The current CO…

Five Top Marketing Plan Mistakes and How to Avoid Them Avoid these common marketing plan mistakes to get the most value possible from your marketing budget. This is our top 5 list of the most common marketing blunders and how to avoid them.

Software Advertising and Marketing: Guide to Software Marketing This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

Developing Your Software Services Strategy and Business Model Confused by all the software business model options available today? Check out this methodology to develop a custom software services strategy for your software company.

The Software Sales Cycle is Changing Understand how the software sales cycle is shortening due to a number of factors in the current software marketplace and what to do about it.

SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies.

Remember the 4P's of Marketing:

When you plan your marketing strategy, remember the 4 P's: Product, Price, Place, Promotion
https://www.sevenstepsmarketing.com/marketing-mix-strategy.html