ProFusion Web Solutions

An accessible website ranks better, converts better, and reaches more people, and it's not a coincidence.

Search engines rely on a lot of the same signals that make a site usable for assistive technology: clear headings, descriptive alt text, logical structure. Clean up your site for accessibility and you're often cleaning it up for SEO and usability at the same time, which means more visitors can find you, use your site, and actually convert.

Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/

Small changes, real impact. Swipe through a few accessibility fixes you can make on your website this week.

Head to our website to learn more and request an estimate.
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What is the ADA, and does it apply to my website?

The Americans with Disabilities Act prohibits discrimination based on disability, and courts have increasingly applied that standard to business websites, not just physical locations. If visitors using screen readers, keyboard navigation, or other assistive technology can't use your site, you could be excluding a real part of your audience, and potentially exposing yourself to legal risk.

There's no single checklist that guarantees compliance, but well-established practices like the WCAG guidelines meaningfully reduce risk and make a site more usable for everyone.

We help clients build sites that are more accessible. Curious where your site stands?
Head to our website to get in touch.
https://www.profusionwebsolutions.com/

Thank you, Brian! Reviews like this are exactly why we do what we do.

Head to our website to learn more and request an estimate.
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Businesses with more reviews rank higher locally.

Review count and recency are direct signals Google factors into local search rankings, alongside review quality and how a business responds to them. A business with 12 reviews from two years ago is going to lose visibility to a competitor actively collecting new ones, even if the older reviews are all five stars.

Want to know where your review volume stacks up? Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

A bad review handled well can build more trust than no bad reviews at all.

A perfect 5.0 with zero critical feedback can actually look suspicious to potential customers, like the reviews were curated rather than real. A thoughtful, professional response to a bad review shows something a good review never can: how a business behaves when things don't go perfectly.

Curious how to handle the reviews you're sitting on right now? Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

Swipe through for 3 things to do immediately after getting a bad review.

Want a second opinion on how to handle one you're sitting on right now? Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

How do I get more positive reviews for my business?

The businesses that consistently rack up reviews aren't hoping customers remember to leave one, they're asking at the moment satisfaction is highest, right after a good interaction, not days later in a follow-up email that gets ignored. Making the ask specific helps too: a direct link removes the friction of someone having to search for your business themselves, and a lot of happy customers simply won't bother if it takes more than a click or two.

Curious how to build that into your process? Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/

You hired someone who does marketing or SEO for a living. You paid for their judgment. Then you pasted their work into ChatGPT and asked how it could be better, and three seconds later you had a tidy, confident list of improvements.

That list says less than most people assume. It's a measured behavior researchers call feedback sycophancy, AI models are trained partly on human ratings, and people rate agreeable answers higher than accurate ones. In our recent webinar, Patrice walks through where that comes from, what it does to your copy, and how to work around it, including seven ways to get honest critique out of any AI assistant instead of agreement.

Head to our blog to watch the full session.
https://profusionwebsolutions.com/why-ai-always-finds-something-to-change/

Over 50% of consumers now use AI tools to research products and services before making a purchase.

That means a meaningful share of your potential customers are forming an opinion about your business before they ever land on your website, based entirely on how an AI assistant summarizes and represents you. If that summary is outdated, incomplete, or missing entirely, you're losing ground in a place most businesses aren't even looking yet.

Want to know what AI tools are actually saying about your business right now? Head to our website to learn more and request an estimate.
https://profusionwebsolutions.com/request-an-estimate/